NEXUSAD PLATFORM
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CPA / CPI / CPL
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Performance offer management

Keep offers, publisher access and payouts connected.

Operate performance offers with fixed-price or revenue-share payouts, targeting, conversion windows and caps. Bring publisher access, creatives and conversion reporting into one workflow.

Book a demo ↗Explore price plans
CPA / CPI / CPLWorkflow
01 / Offer trafficClickPublisher · source · SubID
02 / NexusCheck access
  • Offer approval
  • Targeting
  • Conversion rules
03 / Tracking destinationOfferEvent · payout terms
Possible outcomes
Accepted conversionorNo accepted conversion
04 / REVIEWClicks · Unique clicks · Invalid clicks
A click is not a conversion or payable event. Attribution, postbacks and payout reconciliation must be validated with partners.Workflow illustration, not a live account. Tracking and postback contracts, attribution rules and payout reconciliation must be validated with your partners before production delivery.
Fixed / Revsharecommercial configuration
Daily + monthlyoffer limits
Click → conversionreporting context
Built forPerformance networksAgenciesDirect advertisers

Inside the product

Connect partners. Set rules. Track results.

All core features ↗
01

Offer workspace

Manage advertiser and offer references, preview and tracking URLs, images, descriptions, restrictions and expiry.

02

Payout configuration

Configure fixed-price or revenue-share terms, currency and advertiser/publisher payouts. Event categories include installation, registration, sales, subscription and in-app events.

03

Conversion rules and caps

Set conversion windows, pending or multiple-conversion controls, daily/monthly clicks, conversions and revenue, plus minimum/maximum CR.

04

Eligibility and access

Configure approval and terms requirements, private offers and publisher visibility. Keep these separate from delivery targeting.

05

Targeting and traffic filters

Use country, OS version, browser, device, connection and carrier context. Configure SubID, domain and IP-range allowlists and blocklists.

06

Creatives and performance

Organize offer creatives and publisher-cap records. Review click context, valid/invalid conversions, advertiser/publisher payouts, profit, CR, CPC and RPC.

A day in the platform

From setup to a decision.

A practical workflow for your CPA operation, with the relevant controls at each step.

  1. 01

    Define the offer

    Add tracking destination, event category, payout and terms.

  2. 02

    Set eligibility and caps

    Configure targeting, conversion windows and daily or monthly limits.

  3. 03

    Organize publisher access

    Use approvals, private-offer settings and creatives.

  4. 04

    Review performance

    Inspect clicks, conversions and both sides of the payout.

Reporting that fits the channel

Compare traffic, quality and commercial results.

Keep delivery, traffic quality and commercial results in context. Available dimensions depend on the selected report.

Explore reporting & data freshness ↗

Performance indicators

  • Clicks
  • Unique clicks
  • Invalid clicks
  • Conversions
  • Invalid conversions
  • Advertiser payout
  • Publisher payout
  • Profit
  • CR
  • CPC
  • RPC

Ways to break it down

Publisher / offer · Advertiser · Source / SubID · Country / city · OS / browser · Device · Connection / carrier · Currency

Deployment scope. Tracking and postback contracts, attribution rules and payout reconciliation must be validated with your partners before production delivery.

A closer look

Targeting, limits and partner controls.

Configure the resource that owns the decision. Features and integrations are scoped to your enabled modules.

Commercial models

Keep fixed payout and revenue-share rules explicit.

Conversion window

Define the window and pending/multiple-conversion policy. Validate attribution during integration.

Volume limits

Set daily and monthly click, conversion and revenue boundaries.

Private access

Require approval or terms and control publisher visibility.

Source rules

Use SubID, domain and IP-range lists and invalid-traffic redirects.

Click diagnostics

Inspect click ID, offer, publisher, source, SubID, environment, errors and payouts.

Compare targeting across all products ↗

Inside the operation

Explore CPA / CPI / CPL in operation.

Choose a stage to see its controls. This is a workflow explanation; explore the actual platform in a demo.

CPA / CPI / CPLWorkflow
01 / Offer trafficClickPublisher · source · SubID
02 / NexusCheck access
  • Offer approval
  • Targeting
  • Conversion rules
03 / Tracking destinationOfferEvent · payout terms
Possible outcomes
Accepted conversionorNo accepted conversion
04 / REVIEWClicks · Unique clicks · Invalid clicks
Eligibility and access

Configure approval and terms requirements, private offers and publisher visibility. Keep these separate from delivery targeting.

  • Publisher approval
  • Private offers
  • Terms
A click is not a conversion or payable event. Attribution, postbacks and payout reconciliation must be validated with partners.Workflow illustration, not a live account. Tracking and postback contracts, attribution rules and payout reconciliation must be validated with your partners before production delivery.

See it with your team.

Bring your operating requirements. We will walk through the current interface and the relevant configuration, integrations and reporting controls.

Explore targeting and operating controls in Resources ↗
Book a demo ↗

What the audience sees

Mobile CPA, CPI and CPL advertising

Mobile performance advertising pays for a defined outcome rather than exposure alone. The ad can use several creative formats; what defines the model is the validated event—an action, installation, lead, sale or deployment-specific conversion.

Explore this ad format ↗

Illustrative placement, not a live advertisement. Format and integration scope are confirmed for your deployment.

Illustrative placement · no customer data

Part of your Nexus

One product. A wider operating platform.

Your white-label platform ↗

Your brand, domains and partner experience, with deployment scope agreed up front.

Connected AI + MCP ↗

Connect supported AI clients through an identity-aware setup and inspect the available tools.

Engineering and support ↗

Server management, integrations and custom development around your platform.

Across the Nexus suite

Open standards. Your own platform.

Explore the integration foundation
IAB Tech Lab

OpenRTB

2.4 / 2.5 / 2.6 configuration

Connect exchange and demand partners with version selection, auction settings, bid floors and timeouts in the RTB module.

OpenRTB specification
IAB Tech Lab

VAST

Video ad serving

Manage video channels and VAST tags. Review starts, quartiles, completions and URI diagnostics in the video module.

VAST specification
AI connectivity

Full MCP

A structured interface for AI clients

Connect compatible assistants to discover tools and work within authenticated, domain-scoped operational boundaries.

Explore AI + MCP
Your operating model

White-label

Your brand. Your domains.

Build your partner-facing experience around your identity, enabled products and agreed deployment requirements.

Explore white-label

Protocols apply to the relevant Nexus modules. Supported versions, player compatibility and partner interoperability are confirmed for your integration. References to IAB Tech Lab standards do not imply certification or endorsement.

Make it concrete

See CPA in your workflow.

Bring your use case, partner integrations and expected volume. We will map the relevant controls.

Book a walkthrough ↗