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Product Manager - Marketing

This document describes a Product Manager position at Whirlpool India, a large global appliance manufacturer. Key responsibilities of the role include owning the company's digital assets and brand website, leading A/B testing and innovations, driving user experience and conversions, managing digital systems and analytics reporting. The ideal candidate will have 6+ years of experience in digital marketing and the technical skills to optimize the website and digital campaigns.

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ankitsethi5
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87 views2 pages

Product Manager - Marketing

This document describes a Product Manager position at Whirlpool India, a large global appliance manufacturer. Key responsibilities of the role include owning the company's digital assets and brand website, leading A/B testing and innovations, driving user experience and conversions, managing digital systems and analytics reporting. The ideal candidate will have 6+ years of experience in digital marketing and the technical skills to optimize the website and digital campaigns.

Uploaded by

ankitsethi5
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd
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THE CAREER OPPORTUNITY YOU'VE BEEN SEARCHING FOR:  

Product Manager 
WHO WE ARE 
 
ORGANIZATION 
 
THE GLOBAL BUSINESS: 
● #1 Fortune 500 Company in Consumer Durable category 
● Annual sales turnover of $21 billion 
● 70 Manufacturing & Technology centers around the Globe 
● Operations in more than 170 countries 
● Over 12 brands as part of global portfolio 
 
BEST EMPLOYER AWARD 
 
We  believe  that  our  people  make  us  a  great  place  to  work,  reflected  in  the  awards  we  have  received  consistently  over  the 
past couple of years. 
 
 

 
 
 
THE PRODUCTS: 
• We are known for our Innovative products, reflected in the multiple awards we have received. 
•  Our  major  products  include  Refrigerators,  Washing  machines,  Air  conditioners,  Microwaves,  RO  Water  Purifiers  &  Built-in 
appliances 
 
OUR PROMISE TO EMPLOYEES – UNLEASHING MOMENTS THAT MATTER 
 
OUR EXPECTATION – LIVING OUR LEADERSHIP VALUES 

 
 
Whirlpool Of India Limited 
Job Description 

Job title: P
​ roduct Manager  Reports to: SM - Digital Acquisition 
Division/Department: M
​ arketing  Work Location: G
​ urgaon 
 
PURPOSE: O ​ wns Brand.com roadmap and any applications ; Manages and prioritizes development, working closely with 
all other team functions 
ESSENTIAL DUTIES AND RESPONSIBILITIES 
● Owns all Brand assets and ensures data backed optimization 
● Leads A/B testing, product innovation, funnel analytics based upgrades 
● Drives UX for collaboration across functions / consumer journey 
● Product Management: SKU management, Feature details, coherency in information in congruence with the 
brand team 
● Website Tech Enhancement: Product offers, UI development ( landing pages ), Payment page and innovations 
to drive conversions 
● Digital Systems Management: CRM, Lead management, Automation 
● Identify partners for CRM, Automation and implement onboarding anf execution 
● Lead Analytics & Reporting: Overall conversion metrics & journey fulfillment paths, PPV, PPV conversion, funnel 
analysis etc.  
 
EDUCATIONAL  MBA      EXP  6+ Years 
QUALIFICATIONS 
KNOWLEDGE, SKILLS AND ABILITIES 
TECHNICAL  MANAGERIAL 
1. Digital marketing experience  1. Lead with speed ​– agility, focus and confidence  
2. Digital campaigns  2. Own it​ - be personally & collectively accountable 
3. Performance marketing  for results 
3. Straight talk​ – Share honestly, transparently and 
timely 
 

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