DLL Tle-6 Q2 - W8
DLL Tle-6 Q2 - W8
A. Content Standards Demonstrates an understanding of and skills in the basics of food preservation.
B. Performance Preserve Food/s using appropriate tools and materials and applying the basics of food.
Standards
C. Learning Markets
Competencies/ preserved/processed
Objectives Use advertising food in varied creative
( Write the L Ccode techniques in marketing ways. (TLE6HE-0j-
for each) Preserve Food/s using appropriate tools and materials and applying the basics of food. products. 15)
Use advertising
(TLE6HE-0j- 15)
techniques in
marketing products.
(TLE6HE-0j- 15)
II. CONTENT Identifying the 7 packaging design trends. Enumerating the things to considered Marketing preserved/processed food Using advertising techniques in Summative Test
( Subject Matter) in designing successful food in varied creative ways. marketing products.
packaging.
III. LEARNING
RESOURCES
A. References
1. Teacher’s Guide SLM in TLE 6- Home Economics, Module SLM in TLE 6- Home Economics, SLM in TLE 6- Home Economics, SLM in TLE 6- Home Economics, None
pages 8, pp.1-13 Module 8, pp.1-13 Module 8, pp.1-13 Module 7, pp.1-13
ADM in TLE 6- Home Economics, ADM in TLE 6- Home Economics, ADM in TLE 6- Home Economics, ADM in TLE 6- Home Economics,
Module 14, pp 1-35 Module 14, pp 1-35 Module 14, pp 1-35 Module 14, pp 1-35
2. Learner’s Material SLM in TLE 6- Home Economics, Module SLM in TLE 6- Home Economics, SLM in TLE 6- Home Economics, SLM in TLE 6- Home Economics,
pages 8, pp.1-13 Module 8, pp.1-13 Module 8, pp.1-13 Module 7, pp.1-13
ADM in TLE 6- Home Economics, ADM in TLE 6- Home Economics, ADM in TLE 6- Home Economics, ADM in TLE 6- Home Economics,
Module 14, pp 1-35 Module 14, pp 1-35 Module 14, pp 1-35 Module 14, pp 1-35
3. Textbook pages None None None None
4. Additional Materials None None Marketing preserved/processed food none none
from Learning in varied creative ways.
Resource LR portal
B. Other Learning Power point presentation, laptop, LCD, Power point presentation, laptop, Power point presentation, laptop, Power point presentation, laptop, Summative Test Notebook
Resources and materials for activities. LCD, and materials for activities. LCD, and materials for activities. LCD, and materials for activities.
IV. PROCEDURE
1
A. Reviewing previous Read and analyze each sentence. Write Directions: Matching type. Identify Why is it necessary that Review all the past
Lesson or presenting TRUE if the sentence is correct. FALSE the packaging desing trends by we have to market our lesson.
new lesson if the sentence is incorrect. Write your matching column A to column B. preserved/processed food
answer on a separate sheet of paper. in varied creative ways?
1. When it comes to selling your product, A B
packaging and design matters a lot. a. Strategic use of
2. Selecting the materials and type of colors can evoke
packaging should be considered in 1. simple
specific emotions and
designing your product. designs
influence purchasing
3. Food label is not important in food decisions.
packaging and designing. b. Design trend that
4. Designers are experimenting with the 2. custom gves a warm and
packaging unique shapes. They want lettering candid aura to the
the product to catch the eye of the product.
potential buyers. c. Unique designs
5. Marketers believe that a good packaging communicate product
design has a ripple effect on the 3. splashing
distinctiveness and can
customers. colors
contribute to brand
6. Packaging designs are constantly recognition.
changing in colors, shapes, lines and d. Packaging design
symbols. trend that use bold or
7. Repetition of a visual motif has no playful patterns to
purpose in creating a strong brand 4. repetition
reinforce the product
message and identity. message and enhance
8. Irregular lines and natural texture are visual appeal.
unique type of lettering which help a e. Packaging design
product looks more attractive to trends that allows
customers. designers to showcase
9. In designing a food label nutrition 5. build
their creativity and
information panel, net weight, and date narrative
break away from
mark are more of important than storage conventional digital
instruction and lot or batch number. designs.
10. A good packaging design may look f. Packaging design
extreme and it draws customer’s attention. trend as a storytelling
6. pastel medium helps
colors consumers connect
with the product
emotionally.
g. Design trend that
emphasize simplicity
7. unique in design helps
shapes consumers quickly
understand the product
and brand message.
2
B. Establishing a purpose Study the picture below. Watch the video in this link. Why you should get a
for the lesson Marketing high score in any given
preserved/processed food in test?
varied creative ways.
Ask
1. What was the video all
about?
Presenting examples/ 7 Packaging Design Trends Things To Considered In Designing Marketers now believe that a Advertising plays a vital role Setting of standards in
instances of the new Successful Food Packaging good packaging design has a to any form of business. It taking the test and giving
lesson. 1. Simple, Clear, and Bold ripple effect on people. Once a helps the customer to know instructions to be used in the
Designs: Designing successful food packaging person has found that the test
about the available product, its
packaging is presentable, he or
Simplicity in design requires careful consideration of uses and prices in their market.
various factors to ensure that it not she is likely to take its photo and
helps consumers Advertisement comes in any
only protects the product but also share it with friends on social
quickly understand the
attracts consumers and communicates media. shapes, types and forms. At the
product and brand
message. brand identity effectively. Here's an With the new trends, packaging end of this lesson you would
elaboration on the points you've design are constantly changing be able to learn the uses of
Bold and clear designs and it goes the colors, shapes,
can make products mentioned: technology in advertising
symbols, lines, etc. that may
more visually products.
attract the customers.
appealing on the shelf. 1. Select materials and type of Technology is the use of
As a creative designer, one
2. Custom Lettering: packaging: digital signage. It is a trend
would like to show his
Unique lettering adds Choose materials imagination and style. It gives that allows businesses to
a personalized touch, that are suitable the current design in the capture the attention of
making the packaging for the product industry, which enhances the customers and market specific
distinct and (e.g., perishable look of the products.
memorable. vs. non- products to them. Providing
It allows designers to perishable). excellent customer service is a
Guidelines in Designing
showcase their Consider key to successful sales and
Packaging
creativity and break sustainability and marketing.
away from environmental DIFFERENT
conventional digital impact in material 1. Make several studies
ADVERTISING
designs. selection. or designs to choose
from. TECHNIQUES IN
3. Splashing Colors Around: Determine the
2. Make sure that the cost MARKETING PRODUCTS
Strategic use of colors type of packaging
can evoke specific (e.g., pouches, of the packaging does 1. NEWSPAPER advertising
emotions and boxes, bottles) not exceed 15 to 20 is a form of advertising use
influence purchasing based on the percent of the cost of long time ago. It is the first
3
decisions. product's nature the product itself. kind of advertising to
Differentiating product and consumer 3. Make the packaging introduce products to public
variants through color convenience. attractive to showcase consumer like food
helps in easy 2. Get familiar with the your product but make
preservation.
identification for product: sure that it does not
2. ONLINE advertising is the
consumers. Understand the become too expensive.
4. Label the packaging use of internet as a medium of
4. Repetition: product's
with the name of the marketing strategy for
Repetition of visual characteristics,
motifs creates a shelf life, and products. If it is a food promoting a certain products
cohesive and special item, put the or digital advertising.
memorable brand requirements. ingredients used in the 3. TWITTER advertising
identity. Identify key label.
helps promote products and
5. There are a few factors
Bold or playful selling points and
to be considered as key connects to interested
patterns can reinforce unique features consumer globally using
that can be in product packaging
the product message twitter account.
highlighted on the design.
and enhance visual
packaging. 4. YOUTUBE ADS promotes
appeal.
5. Build Narrative: 3. Gather all necessary They can be listed as: products through Google ads
Packaging as a information: - Shape to potential consumers. This
storytelling medium Include essential - Printed Images or could be video playing before
helps consumers details such as Graphics a consumer views another
connect with the ingredients, - Packaging materials
products.
product emotionally. nutritional - Practically
- Environmental 5. TELEVISION ADS is
Illustrations and information,
allergens, and Impact effective in promoting food
content-rich designs products to convey audience to
usage - Printed Informa tion
contribute to creating a
instructions. patronize such product. It is
narrative around the
product. Ensure Example of Some Packaging also called TV commercial
6. Pastel Colors: compliance with Designs Ads to showcase products or
Pastel colors convey a legal and services in all ages, status in
calming and neutral regulatory 1. Togo Design- One of life, location and anytime of
vibe, offering a requirements for the best examples of the day.
contrast to bold and food labeling. creative as well as
4. Research your competition: 6. MOBILE PHONE
bright color trends. convenient food advertising is a device use for
Providing a warm and Analyze packaging design.
competitors' easy communication and
candid aura can make 2. Pasta Nikita Design-
packaging to creatively made use of reaching people around the
the product more
approachable. identify trends the strands and shapes world. It is used by advertiser
7. Unique Shapes: and common of pasta to or an to promote products like food
practices. engrossing and preservation.
Unconventional
shapes and labels Differentiate your fascinating series of 7. SOCIAL MEDIA
attract immediate design to stand pasta packaging that advertising is the quickest and
attention on the out on the shelves capture attention on
while staying most effective technology to
shelves. the shelves.
relevant to the 3. Molocow milk connect with target consumer.
Unique designs market. It is the most influential and
concept that looks
communicate product
5. Work on your overall like UFO abducting a great way of digitally
distinctiveness and can
design concept: cow- It uses advertising brand of any
contribute to brand
Develop a design thecommon meme
4
recognition. concept that about cow abduction products.
aligns with the and turned into a 8. BANNER advertising is a
These trends collectively reflect a shift brand identity and quirky milk packaging. rectangular graphic display
towards more personalized, visually target audience. The triangular shape
that stretches across the top,
engaging, and emotionally resonant Consider the glass bottle resembles
bottom, or sides of a website
packaging designs. Designers are emotional a beam of light coming
out of a UFO shaped or online media property.
exploring new avenues to make products response you
want to evoke in bottle cap made of There are different types of
stand out, convey clear messages, and
evoke specific consumer responses. The consumers plastic materials. banner ads, layouts, formats,
interplay of color, shape, and storytelling through the 4. Heat-pressed hay for and styles display on different
in packaging design is becoming packaging. eggs packaging – location and can attract the
increasingly sophisticated to capture the 6. Pick the main design sustainable egg boxes
attention of consumers.
attention and loyalty of consumers in a elements: made of hay.
5. Honey package made 9. FACEBOOK is the easiest
competitive market. Choose a color way in advertising products to
scheme, of beeswax – this
typography, and packaging targets consumer regardless of age
imagery that environmentally and places they live in.
resonate with the conscious who value 10.BROCHURE is a folded or
brand and the quality of product. unfolded paper ads like
product. pamphlet, leaflet, for
Ensure that the promoting food preserve
design elements products to public consumer.
enhance visibility
11.FLYER is a small sheet of
and communicate
the brand paper advertisement for wide
message distribution, posted in public
effectively. places, sent through mails, or
7. Add extra value: handed out to individuals.
Incorporate
features that
enhance the user
experience, such
as resealable
packaging or
easy-open
mechanisms.
Consider adding
promotional
elements, such as
QR codes for
discounts or
loyalty programs.
8. Use technology (example:
computer):
Utilize design
software to create
visually appealing
and technically
sound packaging.
5
Explore
augmented reality
or QR codes that
link to digital
content,
enhancing
consumer
engagement.
9. Check the final design:
Conduct thorough
quality checks to
ensure accurate
printing and
consistency.
Test the
packaging in real-
world conditions
to evaluate its
durability and
functionality.
Seek feedback
from focus groups
or potential
consumers to
refine the design
if necessary.
6
1. Discussing new Directions: Identify what design Directions: Enumerate the things to Directions: Markets Directions: Use Let the class read each
concepts and packaging trends are the following considered in designing successful preserved/processed food advertising techniques of the directions.
practicing new statements. Choose the letter of your food packaging creatively. (Group in varied creative ways. in marketing products.
skills.#1 answer from the box. Activity)
Check ( / ) the box if the Fill in the blanks the
Group 1- Poem product is well packaged correct answer. Choose
a. unique shapes Group 2- News Reporting and ( x )crossed- out if not your answer inside the
b. pastel colors Group 3- Yell so well packaged. box below. Use a
Group 4- Rap separate sheet of paper
c. build narrative
d. repetition to answer.
e. splashing colors
f. custom lettering
g. simple designs
2. Discussing new Directions: Matching type. Identify the Directions: Enumerate the things to Directions: Write FACT if it is part Directions: Use advertising Let them answer the
concepts and packaging desing trends by matching considered in designing successful of the factors to market processed/ techniques in marketing summative test quietly.
practicing new column A to column B. food packaging by writing it inside preserved foods in varied creative products. Complete the
skills #2. the Hamburger Box. (Pair Activity) ways and write the word BLUFF if crossword puzzle with the
A B it is not. advertisement described.
7
a. Strategic use of
colors can evoke ______________1. Shape ACROSS
1. simple
specific emotions and ______________2. Attitude 1. It plays a vital role to any form of
designs
influence purchasing ______________3. Printed Images or business.
decisions. Graphics 2. It conveys a message, aimed to
b. Design trend that ______________4. Time market a product. 3. It is the most
2. custom gves a warm and ______________5. Packaging targeted form of advertising.
lettering candid aura to the materials. 4. The communication of products
product. or services to mobile devices and
c. Unique designs smartphone consumers. 5. It reaches
communicate product potential customers and have them
3. splashing take action when they watch or
distinctiveness and can
colors search for videos.
contribute to brand
recognition. DOWN
d. Packaging design 1. A particular kind of online
trend that use bold or advertising resource that often
playful patterns to shows up at the top or side of a
4. repetition webpage.
reinforce the product
message and enhance 2. It is designed to help you connect
visual appeal. with a global audience.
e. Packaging design 3. It is generally carried out as text
trends that allows messages or applications.
designers to showcase 4. It is an informative paper
5. build document that can be folded into a
their creativity and
narrative template, pamphlet or leaflet.
break away from
conventional digital 5. A form of paper advertisement
designs. intended for wide distribution.
f. Packaging design
trend as a storytelling
6. pastel medium helps
colors consumers connect
with the product
emotionally.
g. Design trend that
emphasize simplicity
7. unique in design helps
shapes consumers quickly
understand the product
and brand message.
3. Developing Directions: Identify the packaging Directions: Enumerate the things to Directions: Markets Directions: Use advertising
Mastery design trends in the following considered in designing successful preserved/processed food in varied techniques in marketing
(Lead to Formative statements. Choose the letter of the food packaging. creative ways. Write letter T if the products. Choose the letter of the
Assessment 3) correct answer. statement is true, and F, if it is correct answer. Write your
1. false. answer on a separate sheet of
1. How do clean designs contribute 2. paper.
to packaging success? 3. ________1. Make one study or
8
a. They confuse customers 4. design to choose from.
b. They elevate the product and convey a 5. ________2. Make sure that the cost
clear message 6. of the packaging does not exceed 15
c. They overwhelm customers with 7. to 20 percent of the cost of the
information 8. product itself
d. They discourage brand recognition 9. ________3. Make the packaging
2. What element of design helps in attractive to showcase your product
making a product stand out and but make sure that it does not become
breaks the traditional trend of too expensive
using digital designs? ________4. Label the packaging with
a. Minimalistic elements the name of the products. If it is a
b. Custom lettering food item, put the ingredients used in
c. Vibrant shades the label.
d. Bold patterns ________5.There are factors to be
3. How do packaging designers use considered as key in product
colors to differentiate between packaging design one is shape.
product variants?
a. By using only neutral colors
b. By incorporating bright colors with
vibrant shades
c. By avoiding the use of colors
d. By using black and white combinations
4. What purpose does repetition
serve in product packaging
design?
a. To confuse customers
b. To create a strong product message
c. To deter brand recognition
d. To limit creativity
5. How do some designers use
storytelling in packaging design?
a. Through complex and confusing visuals
b. Through the use of only text
c. Through a storytelling technique of
illustration
d. By avoiding any narrative elements
6. What effect do pastel colors aim
to achieve in packaging design?
a. Explosive and overwhelming
b. Neutral and calming
c. Dull and monotonous
d. Vibrant and attention-grabbing
7. Why do designers create unique
shapes and labels in packaging?
a. To confuse potential customers
b. To draw attention immediately
c. To discourage brand recognition
d. To conform to traditional design
patterns
9
4. Finding If you will have your own product, which As a Grade VI learner, why do you If you were to market the product What advertising techniques will
practical of the seven trends in packaging design are think it is important to have through food preservation, how you use in advertising your
application of you going to use for your packaging? successful packaging? would you do it? product? Why?
concepts and Why?
skills in daily
living
5. Making What are the 7 packaging design trends? Enumerate the things to considered in How do we markets What are the different advertising
Generalizations designing successful food packaging. preserved/processed food in varied techniques used in advertising a
and Abstraction creative ways? product?
about the Is it important to use a technique/s
Lesson. in advertising your product? Why?
6. Evaluating Directions: Identify the packaging Directions: Enumerate the things to Direction: Markets Direction: Use advertising Answer the Summative Test.
Learning design trends in the following considered in designing successful preserved/processed food in varied techniques in marketing
statements. Choose the letter of the food packaging. creative ways. Read each situation products. Choose the letter of the I. Choose the letter of the correct
correct answer. carefully. Choose the letter of the correct answer. Write your answer.
1. correct answer. answer on a separate sheet of
1. Which of the following packaging 2. paper. 1.Which of the following
design trends that gives a warm and candid 3. packaging design trends that
aura to the product? 4. 1. Maria made a pickle ampalaya to 1. gives a warm and candid aura to
a. repetition 5. sell to the market. What is the best the product?
b. pastel colors thing to do to attract a lot of buyers? a. repetition
c. build narrative b. pastel colors
d. splashing colors a. Use Styrofoam as her product 2.
c. build narrative
packaging. d. splashing colors
2. Which of the following packaging b. Use plastic as packaging.
3.
design trends allows designers to c. Use jar labeled with the name and 2. Which of the following
showcase their creativity and break away ingredients of the product. packaging design trends allows
from conventional digital designs? d. None of the above. designers to showcase their
4.
a. custom lettering creativity and break away from
b. splashing colors 2. Kevin’s family sells smoked fish in conventional digital designs?
c. pastel colors the market to stand out among the 5.
a. custom lettering
d. repetition other smoked fish vendors. Kevin b. splashing colors
must find other strategies to attract c. pastel colors
3. Simplicity in design helps consumers more buyers. What is the best strategy d. repetition
quickly understand the product and brand that Kevin must use?
message is the emphasis of what 3. Simplicity in design helps
packaging design trend? A.Copy the packaging of other consumers quickly understand
a. repetition smoked fish vendors. the product and brand message is
b. build narrative b. They spend a lot of money on the the emphasis of what packaging
c.splashing colors packaging of their product. design trend?
d. simple designs c. Use environment-friendly a. repetition
packaging and label it with the b. build narrative
4. Which packaging design trends that product name, ingredients, and c.splashing colors
emphasize the strategic use of colors can contact number. d. simple designs
evoke specific emotions and influence d. all of the above.
purchasing decisions? 3. Which of the following situations 4. Which packaging design
a. custom lettering shows the best strategy for marketing trends that emphasize the
10
b. splashing colors processed or preserved food in varied strategic use of colors can evoke
c. build narrative creative ways? specific emotions and influence
d. simple designs purchasing decisions?
a. custom lettering
5. Which packaging design trend uses a a. Anna uses plastic for her smoked b. splashing colors
storytelling medium to help consumers fish. c. build narrative
connect with the product emotionally? b. Wendy uses old newspapers as d. simple designs
a. repetition packaging for her dried fish products.
b. build narrative c. Lisa uses vacuum packaging for 5. . Maria made a pickle
c. pastel colors her dried fruits, which are labeled ampalaya to sell to the market.
d. splashing colors with the name of the product. What is the best thing to do to
d. Ben put his pickled papaya in a jar attract a lot of buyers?
labeled with the name and ingredients
of his product. a. Use Styrofoam as her product
packaging.
4. Yanna spent a lot of money on the b. Use plastic as packaging.
packaging of her pineapple jam to c. Use jar labeled with the name
make it more attractive. To make her and ingredients of the product.
packaging more attractive and less d. None of the above.
expensive, which of the following
factors must Yanna consider in 6. Kevin’s family sells smoked
product packaging design? fish in the market to stand out
among the other smoked fish
vendors. Kevin must find other
1. shape strategies to attract more buyers.
2. printed image & information What is the best strategy that
3. packaging materials Kevin must use?
4. practicality
5. environmental impact A.Copy the packaging of other
6. attitude smoked fish vendors.
b. They spend a lot of money on
a. 1,2,3,4 the packaging of their product.
b. 5,6,7 c. Use environment-friendly
c. 1,2,3,4,5 packaging and label it with the
d. 1,2,3,4,5,6,7 product name, ingredients, and
contact number.
5. Elena wants budget-friendly and d. all of the above.
attractive packaging for her pineapple
jam. Which of the following is the 7.. Which of the following
best packaging that Elena should use? situations shows the best strategy
for marketing processed or
a. glass jar preserved food in varied creative
b. Plastic jar ways?
c. Styrofoam a. Anna uses plastic for her
d. all of the above smoked fish.
b. Wendy uses old newspapers as
packaging for her dried fish
products.
c. Lisa uses vacuum packaging
for her dried fruits, which are
11
labeled with the name of the
product.
d. Ben put his pickled papaya in
a jar labeled with the name and
ingredients of his product.
V. REMARKS
VI. REFLECTION
A. No. of learners earned
80%in the evaluation.
B. No. of learners who
required additional
activities for
remediation who scored
below 80%
E. Which of my teaching
strategies worked well?
Why did these work?
G. What innovation or
localized materials did I
used/discover which I
wish to share with other
14
teachers?
15