0 G6019

Save and Exit

100questions datacloud

Align Quiz to Standard

Share

Add Question

1. During a privacy law discussion with a customer, the

customer indicates they need to honor requests for the
right to be forgotten. The consultant determines that
Consent API will solve this business need.

Which two considerations should the consultant inform the

customer about?

Choose 2 answers

A Data deletion requests submitted to Data Cloud are passed to

all connected Salesforce clouds.

B Data deletion requests are reprocessed at 30, 60, and 90 days.

C Data deletion requests are processed within 1 hour.

D Data deletion requests are submitted for Individual profiles.

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 1 of 100
:
 i also set4#34; also set2#38 NO ANSWER;

SF help.salesforce.com/s/articleView?
id=sf.c360_a_data_deletion_request.htm&type=5

quizlet says Data deletion requests are reprocessed at

30, 60, and 90 days.
Data deletion requests are submitted for Individual
profiles.

CHATGPT SAYS

In the context of the customer's need to honor requests for

the right to be forgotten using the Consent API, the
consultant should inform the customer about the following
two considerations:
Data deletion requests are processed within 1 hour.
This informs the customer about the efficiency and
timeliness of the processing of these requests, which is
critical for compliance with privacy laws.
Data deletion requests submitted to Data Cloud are
passed to all connected Salesforce clouds.
This highlights the comprehensive nature of the data
deletion process, ensuring that the request is honored
across all relevant systems within the Salesforce
ecosystem.
These considerations help the customer understand the
capabilities and implications of using the Consent API for
managing deletion requests.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 2 of 100
:
 2. A consultant wants to ensure that every segment managed
by multiple brand teams adheres to the same set of
exclusion criteria, that are updated on a monthly basis.

What is the most efficient option to allow for this

capability?

A Create, publish, and deploy a data kit.

B Create a segment and copy it for each brand.

C Create a reusable container block with common criteria.

D Create a nested segment.

i also set2#42 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 3 of 100
:
 3. A customer has a requirement to receive a notification
whenever an activation fails for a particular segment.

Which feature should the consultant use to solution for this

use case?

A Activation alert

B Report

C Flow

D Dashboard

i also set2#25 NO ANSWER; previous answer is FLOW

SF help.salesforce.com/s/articleView?
id=sf.c360_a_activation_for_a_segment.htm&type=5

CHATGPT SAYS
For the requirement to receive a notification whenever an
activation fails for a particular segment, the consultant
should use the Activation alert feature.
Activation alerts are specifically designed to notify users of
any issues related to segment activations, making them
the most suitable option for this use case.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 4 of 100
:
 4. Cumulus Financial created a segment called High
Investment Balance Customers. This is a foundational
segment that includes several segmentation criteria the
marketing team should consistently use.

Which feature should the consultant suggest the marketing

team use to ensure this consistency when creating future,
more refined segments?

A Create a High Investment Balance calculated insight.

B Create new segments using nested segments.

C Create new segments by cloning High Investment Balance

Customers.

D Package High Investment Balance Customers in a data kit.

i also set2#17 but answer is ....High Investment Balance ...

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 5 of 100
:
 5. A customer wants to create segments of users based on
their Customer Lifetime Value. However, the source data
that will be brought into Data
Cloud does not include that key performance indicator
(KPI).

Which sequence of steps should the consultant follow to

achieve this requirement?

A Ingest Data > Create Calculated Insight > Map Data to Data
Model > Use in Segmentation

B Create Calculated Insight > Ingest Data > Map Data to Data
Model > Use in Segmentation

C Ingest Data > Map Data to Data Model > Create Calculated
Insight > Use in Segmentation

D Create Calculated Insight > Map Data to Data Model > Ingest
Data > Use in Segmentation

i also set4#29; also set2#58 NO ANSWER; similar

quizlet#126

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 6 of 100
:
 6. A user wants to be able to create a multi-dimensional
metric to identify unified individual lifetime value (LTV).

Which sequence of data model object (DMO) joins is

necessary within the calculated insight to enable this
calculation?

A Sales Order > Individual > Unified Individual

B Unified Individual > Unified Link Individual > Sales Order

C Sales Order > Unified Individual

D Unified Individual > Individual > Sales Order

i also set2#44 NO ANSWER; quizlet#151

CHATGPT SAYS 50% chance

To create a multi-dimensional metric for unified individual

lifetime value (LTV), the necessary sequence of data model
object (DMO) joins within the calculated insight would be:
Unified Individual > Individual > Sales Order.
This sequence ensures that you are linking the unified
individual to their specific individual data and then to the
sales order data needed for calculating the lifetime value.

Add Question

7. A customer needs to integrate in real time with Salesforce

CRM.

Which feature accomplishes this requirement?

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 7 of 100
:
 A Data model triggers

B Streaming transforms

C Sales and Service bundle

D Data actions and Lightning web components

i also set2#43 NO ANSWER; previous answer is data model

triggers

quizlet says Streaming transforms

CHATGPT SAYS 50% chance

While Data model triggers can facilitate certain actions in

response to changes in data, they are typically more
focused on internal processing and not necessarily
designed for real-time integration with external systems
like Salesforce CRM.
Data actions and Lightning web components, on the
other hand, are specifically built for real-time interactions,
allowing users to perform actions and retrieve data
immediately within the Salesforce environment. This makes
them more suitable for scenarios requiring immediate
updates and integration with Salesforce CRM.
So, while both can play roles in data management, for real-
time integration specifically, Data actions and Lightning
web components are the better fit.

Add Question

8. Which permission setting should a consultant check if the

custom Salesforce CRM object is not available in New Data

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 8 of 100
:
 Stream configuration?

A Confirm the Ingest Object permission is enabled in the

Salesforce CRM org.

B Confirm the Create Object permission is enabled in the Data

Cloud org.

C Confirm the View All object permission is enabled in the source

Salesforce CRM org.

D Confirm that the Modify Object permission is enabled in the

Data Cloud org.

i also set2#6;

SF help.salesforce.com/s/articleView?
id=sf.c360_a_enable_user_permissions_external_salesforce
_org.htm&type=5

CHATGPT SAYS 50% chance

While confirming the View All object permission is

important, it primarily affects the ability to view records
rather than the ability to ingest data.
The Ingest Object permission specifically grants the
necessary rights to allow Data Cloud to access and pull
data from custom objects into the Data Stream
configuration. Without this permission, the object won’t be
accessible for ingestion, regardless of whether the View
All permission is enabled.
In summary, while both permissions are relevant, the
Ingest Object permission is the more critical one to check
for ensuring that the custom Salesforce CRM object

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 9 of 100
:
 appears in the New Data Stream configuration.

Add Question

9. A customer notices that their consolidation rate has

recently increased. They contact the consultant to ask
why.

What are two likely explanations for the increase?

Choose 2 answers

A Identity resolution rules have been removed to reduce the

number of matched profiles.

B Identity resolution rules have been added to the ruleset to

increase the number of matched profiles.

C Duplicates have been removed from source system data

streams.

D New data sources have been added to Data Cloud that largely
overlap with the existing profiles.

i also set4#17; also set2#47 NO ANSWER;

CHATGPT SAYS 50% chance

The two likely explanations for the increase in the

consolidation rate could be:
Identity resolution rules have been added to the ruleset
to increase the number of matched profiles.
Adding more rules can lead to more profiles being
considered a match, which increases the consolidation

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 10 of 100
:
 rate.
Duplicates have been removed from source system data
streams.
Removing duplicates from the data streams reduces the
number of unique profiles, which can also lead to a higher
consolidation rate as more profiles get combined into
fewer records.
These factors would effectively contribute to an increase in
the consolidation rate.

The option "New data sources have been added to Data

Cloud that largely overlap with the existing profiles"
could potentially lead to an increase in profiles rather than
consolidation. When new overlapping data sources are
added, they may introduce additional unique profiles rather
than consolidating existing ones.
In contrast, the other two options—adding identity
resolution rules and removing duplicates—are directly
related to increasing the consolidation rate by reducing the
number of distinct profiles or enhancing matching criteria.
Therefore, while adding overlapping data sources might
increase the volume of data, it doesn't inherently lead to an
increase in the consolidation rate itself.

Add Question

10. Which configuration supports separate Amazon S3

buckets for data ingestion and activation?

A Dedicated S3 data sources in activation setup

B Dedicated S3 data sources in Data Cloud setup

C Separate user credentials for data stream and activation

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 11 of 100
:
 C Separate user credentials for data stream and activation
target

D Multiple S3 connectors in Data Cloud setup

i also set4#5; also set2# NO ANSWER; quilet#103;

CHATGPT SAYS 50% chance

The configuration that supports separate Amazon S3

buckets for data ingestion and activation is:
Dedicated S3 data sources in activation setup.
This option allows for the specification of different S3
buckets for ingestion and activation, ensuring that the data
can be managed separately based on its usage in the data
pipeline.

The option Dedicated S3 data sources in Data Cloud

setup is generally used for defining data sources for
ingestion into Data Cloud. While it helps configure how
data is brought into the system, it doesn't specifically
address the distinction between ingestion and activation
processes.
On the other hand, Dedicated S3 data sources in
activation setup explicitly allows you to set different S3
buckets for data that is being activated, separating the
storage and management of ingested data from that used
for activation purposes.
Thus, to support the requirement for separate S3 buckets
for data ingestion and activation, the specific focus on
activation in the Dedicated S3 data sources in activation
setup makes it the correct choice.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 12 of 100
:
 11. Luxury Retailers created a segment targeting high value
customers that it activates through Marketing Cloud for
email communication. The company
notices that the activated count is smaller than the
segment count.

What is a reason for this?

A Data Cloud enforces the presence of Contact Point for

Marketing Cloud activations. If the individual does not have a
related Contact Point, it will not be activated.

B Marketing Cloud activations automatically suppress individuals

who are unengaged and have not opened or clicked on an email
in the last six months.

C Marketing Cloud activations only activate those individuals that

already exist in Marketing Cloud. They do not allow activation of
new records.

D Marketing Cloud activations apply a frequency cap and limit the

number of records that can be sent in an activation.

i also set2#34 NO ANSWER;

Add Question

12. Cumulus Financial is currently using Data Cloud and

ingesting transactional data from its backend system via
an S3 Connector in upsert mode.
During the initial setup six months ago, the company
created a formula field in Data Cloud to create a custom
classification. It now needs to update

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 13 of 100
:
 this formula to account for more classifications.

What should the consultant keep in mind with regard to

formula field updates when using the S3 Connector?

A Data Cloud will update the formula for all records at the next
incremental upsert refresh.

B Data Cloud will only update the formula on a go-forward basis

for new records.

C Data Cloud does not support formula field updates for data
streams of type upsert.

D Data Cloud will initiate a full refresh of data from S3 and will
update the formula on all records.

i also set2#33 NO ANSWER;

CHATGPT SAYS 50% chance

The correct consideration regarding formula field updates

when using the S3 Connector in upsert mode is:
Data Cloud will only update the formula on a go-forward
basis for new records.
This means that any changes made to the formula field will
not retroactively update existing records; instead, the
updates will apply only to new records that are ingested
after the formula has been modified.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 14 of 100
:
 13. What should a user do to pause a segment activation with
the intent of using that segment again?

A Deactivate the segment.

B Delete the segment.

C Stop the publish schedule.

D Skip the activation.

i also set2#13 but answer is stop the publish...

previous answer is Deactivate the segment.

SF help.salesforce.com/s/articleView?
id=sf.c360_a_disable_segment.htm&type=5

CHATGPT SAYS 50% chance; quizlet says

To pause a segment activation with the intent of using that

segment again, the user should:
Stop the publish schedule.
This action will pause the activation without deleting the
segment, allowing the user to reactivate it later when
needed. Deactivating or deleting the segment would
remove it from use, which is not the intent here. Skipping
the activation typically applies to a one-time activation
rather than pausing it for future use.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 15 of 100
:
 14. Cumulus Financial uses Data Cloud to segment banking
customers and activate them for direct mail via a Cloud
File Storage activation. The
company also wants to analyze individuals who have been
in the segment within the last 2 years.

Which Data Cloud component allows for this?

A Segment exclusion

B Calculated insights

C Nested segments

D Segment membership data model object

i also set4#40; also set2#21;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 16 of 100
:
 15. Which two requirements must be met for a calculated
insight to appear in the segmentation canvas?

Choose 2 answers

A The primary key of the segmented table must be a metric in the

calculated insight.

B The metrics of the calculated insights must only contain

numeric values.

C The calculated insight must contain a dimension including the

Individual or Unified Individual Id.

D The primary key of the segmented table must be a dimension in

the calculated insight.

i also set4#4; also set2#54 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 17 of 100
:
 16. Cloud Kicks received a Request to be Forgotten by a
customer.

In which two ways should a consultant use Data Cloud to

honor this request?

Choose 2 answers

A Use the Consent API to suppress processing and delete the

individual and related records from source data streams.

B Add the Individual ID to a headerless file and use the delete

from file functionality.

C Delete the data from the incoming data stream and perform a
full refresh.

D Use Data Explorer to locate and manually remove the

Individual.

i also set2#20;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 18 of 100
:
 17. A customer wants to use the transactional data from their
data warehouse in Data Cloud. They are only able to
export the data via an SFTP site.

How should the file be brought into Data Cloud?

A Ingest the file with the SFTP Connector.

B Use Salesforce's Dataloader application to perform a bulk

upload from a desktop.

C Manually import the file using the Data Import Wizard.

D Ingest the file through the Cloud Storage Connector.

i also set2#31 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 19 of 100
:
 18. A retailer wants to unify profiles using Loyalty ID which is
different than the unique ID of their customers.

Which object should the consultant use in identity

resolution to perform exact match rules on the Loyalty ID?

A Party Identification object

B Contact Identification object

C Individual object

D Loyalty Identification object

i also set2#28 NO ANSWER;

CHATGPT SAYS 50% chance

To unify profiles using the Loyalty ID in identity resolution

and perform exact match rules, the consultant should use
the:
Loyalty Identification object.
This object is specifically designed to handle loyalty-
related identifiers, allowing for effective matching based on
the Loyalty ID while keeping it distinct from other unique
customer identifiers.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 20 of 100
:
 19. Which two steps should a consultant take if a successfully
configured Amazon S3 data stream fails to refresh with a
"NO FILE FOUND" error
message?

Choose 2 answers

A Check if correct permissions are configured for the Data Cloud

user.

B Check if correct permissions are configured for the S3 user.

C Check if the Amazon $3 data source is enabled in Data Cloud

Setup.

D Check if the file exists in the specified bucket location.

i also set2#26 NO ANSWER;

Add Question

20. Cumulus Financial uses Service Cloud as its CRM and

stores mobile phone, home phone, and work phone as
three separate fields for its customers
on the Contact record. The company plans to use Data
Cloud and ingest the Contact object via the CRM
Connector.

What is the most efficient approach that a consultant

should take when ingesting this data to ensure all the
different phone numbers are properly
mapped and available for use in activation?

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 21 of 100
:
 A Ingest the Contact object and then create a calculated insight
to normalize the phone numbers, and then map to the Contact
Point
Phone data map object.

B Ingest the Contact object and map the Work Phone, Mobile
Phone, and Home Phone to the Contact Point Phone data map
object from the Contact data stream.

C Ingest the Contact object and use streaming transforms to

normalize the phone numbers from the Contact data stream
into a separate Phone data lake object (DLO) that contains
three rows, and then map this new DLO to the Contact Point
Phone data map
object.

D Ingest the Contact object and create formula fields in the

Contact data stream on the phone numbers, and then map to
the Contact Point Phone data map object.

i also set4#11; also set2#18;

CHATGPT SAYS 50% chance; quizlet says

The most efficient approach for Cumulus Financial to

ensure all the different phone numbers are properly
mapped and available for use in activation when ingesting
the Contact object via the CRM Connector is to:

**Ingest the Contact object and map the Work Phone,

Mobile Phone, and Home Phone to the Contact Point
Phone data map object from the Contact data stream.**

This method allows for direct mapping of the existing

phone fields to the appropriate data map object without

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 22 of 100
:
 the need for additional transformations or calculated
insights, ensuring that all phone numbers are readily
available for future activation processes.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 23 of 100
:
 21. What does the Source Sequence reconciliation rule do in
identity resolution?

A Identifies which data sources should be used in the process of

reconciliation by prioritizing the most recently updated data
source

B Sets the priority of specific data sources when building

attributes in a unified profile, such as a first or last name

C Identifies which individual records should be merged into a

unified profile by setting a priority for specific data sources

D Includes data from sources where the data is most frequently

occurring

i also set2#11; quizlet#146

CHATGPT SAYS 50% chance

The **Source Sequence reconciliation rule** in identity

resolution:

**Identifies which individual records should be merged into

a unified profile by setting a priority for specific data
sources.**

This rule helps determine the order of data sources when

deciding which records to merge, ensuring that the most
relevant and accurate information is retained in the unified
profile.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 24 of 100
:
 22. Northern Trail Outfitters (NTO) is configuring an identity
resolution ruleset based on Fuzzy Name and Normalized
Email.

What should NTO do to ensure the best email address is

activated?

A Ensure Marketing Cloud is prioritized as the first data source in

the Source Priority reconciliation rule.

B Include Contact Point Email object Is Active field as a match

rule.

C Set the default reconciliation rule to Last Updated.

D Use the source priority order in activations to make sure a

contact point from the desired source is delivered to the
activation target.

i also set4#31; also set2#57 NO ANSWER; also quizlet;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 25 of 100
:
 23. During an implementation project, a consultant completed
ingestion of all data streams for their customer.

Prior to segmenting and acting on that data, which

additional configuration is required?

A Identity Resolution

B Calculated Insights

C Data Mapping

D Data Activation

i also set4#41; also set2#23; also quizlet;

Add Question

24. What is Data Cloud's primary value to customers?

A To create a single source of truth for all anonymous data

B To provide a unified view of a customer and their related data

C To create personalized campaigns by listening, understanding,

and acting on customer behavior

D To connect all systems with a golden record

i also set4#22; also set2#22; similar quizlet#128

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 26 of 100
:
 25. What does the Ignore Empty Value option do in identity
resolution?

A Ignores empty fields when running reconciliation rules

B Ignores empty fields when running any custom match rules

C Ignores empty fields when running the standard match rules

D Ignores Individual object records with empty fields when

running identity resolution rules

i also set4#50; also set2#56 NO ANSWER; quizlet#144

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 27 of 100
:
 26. A segment fails to refresh with the error "Segment
references too many data lake objects (DLOs)".

Which two troubleshooting tips should help remedy this

issue?

Choose 2 answers

A Space out the segment schedules to reduce DLO load.

B Use calculated insights in order to reduce the complexity of the

segmentation query.

C Refine segmentation criteria to limit up to five custom data

model objects (DMOs).

D Split the segment into smaller segments.

i also set2#49 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 28 of 100
:
 27. Northern Trail Outfitters (NTO) wants to connect their B2C
Commerce data with Data Cloud and bring two years of
transactional history into Data
Cloud.

What should NTO use to achieve this?

A Direct Sales Order entity ingestion

B B2C Commerce Starter Bundles plus a custom extract

C Direct Sales Product entity ingestion

D B2C Commerce Starter Bundles

i also set2#24 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 29 of 100
:
 28. An organization wants to enable users with the ability to
identify and select text attributes from a picklist of
options.

Which Data Cloud feature should help with this use case?

A Data harmonization

B Transformation formulas

C Global picklists

D Value suggestion

i also set2#50 NO ANSWER;

quizlet says Value suggestion; also quizlet#68;double

Add Question

29. Where is value suggestion for attributes in segmentation

enabled when creating the DMO?

A Segment Setup

B Data Transformation

C Data Mapping

D Data Stream Setup

i also set2#8;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 30 of 100
:
 30. Northern Trail Outfitters wants to use some of its
Marketing Cloud data in Data Cloud.

Which engagement channel data will require custom

integration?

A CloudPage

B Email

C Mobile push

D SMS

i also set4#54; also set2#5;

CHATGPT SAYS 50% chance

The engagement channel data that will require custom

integration for Northern Trail Outfitters to use its Marketing
Cloud data in Data Cloud is:
CloudPage.
While other channels like Email, Mobile Push, and SMS may
have more straightforward integrations or direct support,
CloudPages typically require custom solutions to
effectively integrate their data into Data Cloud.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 31 of 100
:
 31. What is the result of a segmentation criteria filtering on
City | Is Equal To | 'San José'?

A Cities only containing 'San Jose’ or 'san jose’

B Cities only containing 'San José’ or 'San Jose’

C Cities only containing 'San José’ or 'san josé'

D Cities containing ‘San José', 'San Jose’, 'san josé', or 'san jose’

i also set4#13; also set2#37 NO ANSWER; quizlet#150

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 32 of 100
:
 32. A consultant is working in a customer's Data Cloud org and
is asked to delete the existing identity resolution ruleset.

Which two impacts should the consultant communicate as

a result of this action?

Choose 2 answers

A All source profile data will be removed.

B All individual data will be removed.

C Dependencies on data model objects will be removed.

D Unified customer data associated with this ruleset will be

removed.

i also set4#27; also set2#51 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 33 of 100
:
 33. What does it mean to build a trust-based, first-party data
asset?

A To ensure opt-in consents are collected for all email marketing

as required by law

B To obtain competitive data from reliable sources through

interviews, surveys, and polls

C To provide transparency and security for data gathered from

individuals who provide consent for its use and receive value in
exchange

D To provide trusted, first-party data in the Data Cloud

Marketplace that follows all compliance regulations

i also set4#36; also set2#36 NO ANSWER; quizlet#92

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 34 of 100
:
 34. Northern Trail Outfitters wants to be able to calculate each
customer's lifetime value (LTV) but also create breakdowns
of the revenue sourced by
website, mobile app, and retail channels.

What should a consultant use to address this use case in

Data Cloud?

A Nested segments

B Flow Orchestration

C Streaming data transform

D Metrics on metrics

i also set2#41 NO ANSWER; quizlet#87 different answer

Streaming data transform

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 35 of 100
:
 35. Cumulus Financial created a segment called Multiple
Investments that contains individuals who have invested in
two or more mutual funds.

The company plans to send an email to this segment

regarding a new mutual fund offering, and wants to
personalize the email content with information about each
customer's current mutual fund investments.

How should the Data Cloud consultant configure this

activation?

A Include Fund Type equal to "Mutual Fund" as a related attribute.

Configure an activation based on the new segment with no
additional attributes.

B Choose the Multiple Investments segment, choose the Email

contact point, and add related attribute Fund Type.

C Choose the Multiple Investments segment, choose the Email

contact point, add related attribute Fund Name, and add related
attribute filter for Fund Type equal to "Mutual Fund".

D Include Fund Name and Fund Type by default for post

processing in the target system.

i also set2#45 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 36 of 100
:
 36. During discovery, which feature should a consultant
highlight for a customer who has multiple data sources and
needs to match and reconcile data
about individuals into a single unified profile?

A Data Consolidation

B Harmonization

C Identity Resolution

D Data Cleansing

i also set4#57; also set2#59 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 37 of 100
:
 37. Which consideration related to the way Data Cloud ingests
CRM data is true?

A CRM data cannot be manually refreshed and must wait for the
next scheduled synchronization.

B The CRM Connector's synchronization times can be customized

to up to 15-minute intervals.

C Formula fields are refreshed at regular sync intervals and are

updated at the next full refresh.

D The CRM Connector allows standard fields to stream into Data

Cloud in real time.

i also set2#10 but the answer is formula fields are ...

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 38 of 100
:
 38. Which two common use cases can be addressed with Data
Cloud?

Choose 2 answers

A Govern enterprise data lifecycle through a centralized set of

policies and processes.

B Understand and act upon customer data to drive more relevant

experiences.

C Safeguard critical business data by serving as a centralized

system for backup and disaster recovery.

D Harmonize data from multiple sources with a standardized and

extendable data model.

i also set4#48; also set2#7; quizlet#127

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 39 of 100
:
 39. A customer is trying to activate data from Data Cloud to an
Amazon $3 Cloud File Storage Bucket.

Which authentication type should the consultant

recommend to connect to the S3 bucket from Data Cloud?

A Use a JWT Token generated on S3.

B Use an S3 Encrypted Username and Password.

C Use an S3 Access Key and Secret Key.

D Use an S3 Private Key Certificate.

i also set2#3;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 40 of 100
:
 40. Northern Trail Outfitters uploads new customer data to an
Amazon S3 Bucket on a daily basis to be ingested in Data
Cloud.

In what order should each process be run to ensure that

freshly imported data is ready and available to use for any
segment?

A Refresh Data Stream > Identity Resolution > Calculated Insight

B Refresh Data Stream > Calculated Insight > Identity Resolution

C Identity Resolution > Refresh Data Stream > Calculated Insight

D Calculated Insight > Refresh Data Stream > Identity Resolution

i also set4#59; also set2#52 NO ANSWER; quizlet#143

Add Question

41. To import campaign members into a campaign in

Salesforce CRM, a user wants to export the segment to
Amazon S3. The resulting file needs to
include the Salesforce CRM Campaign ID in the name.

What are two ways to achieve this outcome?

Choose 2 answers

A Include campaign identifier in the activation name.

B Hard code the campaign identifier as a new attribute in the

campaign activation.

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 41 of 100
:
 C Include campaign identifier in the segment name.

D Include campaign identifier in the filename specification.

i also set4#38; also set2#39 NO ANSWER;

similar choices quizlet#63 (1choice answer)

CHATGPT SAYS 50% chance

To ensure the resulting file includes the Salesforce CRM

Campaign ID in the name when exporting the segment to
Amazon S3, the user can achieve this by:

1. Include campaign identifier in the filename

specification.
This directly allows the user to customize the filename to
include the desired Campaign ID.

2. Hard code the campaign identifier as a new attribute in

the campaign activation.
This allows the Campaign ID to be part of the data being
exported, and if used in a specific naming convention, it
can help in identifying the file accordingly.

These options provide flexibility in naming the exported

files appropriately.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 42 of 100
:
 42. A customer requests that their personal data be deleted.

Which action should the consultant take to accommodate

this request in Data Cloud?

A Use Consent API to request deletion of the customer's

information.

B Use Profile Explorer to delete the customer data from Data

Cloud.

C Use the Data Rights Subject Request tool to request deletion of

the customer's information.

D Use a streaming API call to delete the customer's information.

i also set4#15; also set2#55 NO ANSWER;

quizlet says Use Consent API to request deletion of the

customer's information.

Add Question

43. Northern Trail Outfitters (NTO), an outdoor lifestyle

clothing brand, recently started a new line of business. The
new business specializes in gourmet camping food. For
business reasons as well as security reasons, it's important
to NTO to keep all Data Cloud data separated by brand.

Which capability best supports NTO's desire to separate its

data by brand?

A Data sources for each brand

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 43 of 100
:
 A Data sources for each brand

B Data model objects for each brand

C Data streams for each brand

D Data spaces for each brand

i also set2#16 NO ANSWER

Quizlet says data spaces for each band

CHATGPT SAYS 50% chance

To best support Northern Trail Outfitters' desire to keep all

Data Cloud data separated by brand, the capability that
should be used is:

Data spaces for each brand.

Data spaces allow for the logical separation of data within

Data Cloud, enabling NTO to manage and maintain distinct
datasets for each of its brands securely and efficiently.
While data streams can be configured to ingest data
specific to each brand, the most effective and
comprehensive solution for ensuring complete separation
of data by brand is indeed data spaces.
Data spaces provide a higher level of organization and
segregation, allowing NTO to maintain distinct
environments for each brand, which is important for both
business and security reasons.
Using data streams alone may not offer the same level of
separation and management flexibility as data spaces do.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 44 of 100
:
 44. Northern Trail Outfitters (NTO) wants to send a
promotional campaign for customers that have purchased
within the past 6 months. The consultant
created a segment to meet this requirement.

Now, NTO brings an additional requirement to suppress

customers who have made purchases within the last
week.

What should the consultant use to remove the recent

customers?

A Batch transforms

B Streaming insights

C Related attributes

D Segmentation exclude rules

i also set2#60 NO ANSWER; also quizlet;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 45 of 100
:
 45. A customer is concerned that the consolidation rate
displayed in the identity resolution is quite low compared
to their initial estimations.

Which configuration change should a consultant consider

in order to increase the consolidation rate?

A Increase the number of matching rules.

B Reduce the number of matching rules.

C Include additional attributes in the existing matching rules.

D Change reconciliation rules to Most Occuring.

i also set4#9; also set2#2;

CHATGPT SAYS 50% chance

To increase the consolidation rate in identity resolution, the

consultant should consider:
Include additional attributes in the existing matching
rules.
By adding more relevant attributes to the matching rules, it
can enhance the likelihood of successful matches between
profiles, thereby improving the consolidation rate. This
allows for a more comprehensive comparison of records
and can help unify more profiles effectively.

Add Question

46. How cana consultant modify attribute names to match a

naming convention in Cloud File Storage targets?

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 46 of 100
:
 A Use a formula field to update the field name in an activation.

B Set preferred attribute names when configuring activation.

C Update attribute names in the data stream configuration.

D Update field names in the data model object.

i also set2#40 NO ANSWER;

quizlet says Update field names in the data model;

CHATGPT SAYS 50% chance

To modify attribute names to match a naming convention in

Cloud File Storage targets, the consultant should:

Set preferred attribute names when configuring

activation.

This option allows the consultant to specify how the

attributes will be named in the output file when the data is
activated to Cloud File Storage, ensuring they align with
the desired naming convention.

While updating attribute names in the data stream

configuration can help with naming conventions during
ingestion, it won't specifically control how those names
appear in the Cloud File Storage targets during activation.
The most direct way to ensure that the attribute names
match the desired naming convention for the output file in
Cloud File Storage is indeed to:
Set preferred attribute names when configuring
activation.

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 47 of 100
:
 This approach allows for explicit control over the final
naming in the activated output, which is crucial for
alignment with specific standards or conventions required
for the Cloud File Storage.

Add Question

47. Which data model subject area defines the revenue or

quantity for an opportunity by product family?

A Sales Order

B Engagement

C Product

D Party

i also set2#29 NO ANSWER; also quizlet;

Add Question

48. A customer has a Master Customer table from their CRM

to ingest into Data Cloud. The table contains a name and
primary email address, along with
other personally identifiable information (PII).

How should the fields be mapped to support identity

resolution?

A Create a new custom object with fields that directly match the
incoming table.

B Map all fields to the Customer object.

C Map all fields to the Individual object, adding a custom field for

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 48 of 100
:
 C Map all fields to the Individual object, adding a custom field for
the email address.

D Map name to the Individual object and email address to the

Contact Phone Email object.

i also set2#19 NO ANSWER;

CHATGPT SAYS 50% chance

To support identity resolution with the data from the

Master Customer table, the best approach would be to:
Map all fields to the Individual object, adding a custom
field for the email address.
This ensures that all relevant information about the
customer is appropriately linked to the Individual object,
which is key for identity resolution. Including a custom field
for the email address allows for better matching and
consolidation of profiles based on the unique identifiers
present in the incoming data.

Mapping the name to the Individual object and the email

address to the Contact Phone Email object may not be the
best approach for supporting identity resolution because:
Identity Resolution Context: The Individual object is
designed to hold unique identifiers and relevant personal
information for the purpose of matching and consolidating
profiles. By mapping the email address to the Contact
Phone Email object, you could miss out on using it
effectively for identity resolution.
Unified Profile: For effective identity resolution, having all
relevant fields, including the email address, within the
Individual object simplifies the process of profile unification
and matching. It allows for a more holistic view of the

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 49 of 100
:
 customer.
Data Complexity: Splitting the data across multiple objects
can complicate the matching process and may lead to
reduced effectiveness in resolving identities, as the system
may not be able to easily correlate the email with the name
if they are in separate objects.
Overall, mapping all fields directly to the Individual object
(including a custom field for the email) allows for a more
streamlined approach to identity resolution.

Add Question

49. A consultant is integrating an Amazon S3 activated

campaign with the customer's destination system.

In order for the destination system to find the metadata

about the segment, which file on the $3 will contain this
information for processing?

A The .csv file

B The .json file

C The .txt file

D The .zip file

i also set4#1; also set2#46 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 50 of 100
:
 50. Data Cloud receives a nightly file of all ecommerce
transactions from the previous day. Several segments and
activations depend upon calculated
insights from the updated data in order to maintain
accuracy in the customer's scheduled campaign
messages.

What should the consultant do to ensure the ecommerce

data is ready for use for each of the scheduled
activations?

A Use Flow to trigger a change data event on the ecommerce

data to refresh calculated insights and segments before the
activations are scheduled to run.

B Ensure the segments are set to Rapid Publish and set to refresh
every hour.

C Set a refresh schedule for the calculated insights to occur every

hour.

D Ensure the activations are set to Incremental Activation and

automatically publish every hour.

i also set4#35; also set2#53 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 51 of 100
:
 51. Northern Trail Outfitters (NTO) creates a calculated insight
to compute recency, frequency, monetary (RFM) scores on
its unified individuals. NTO
then creates a segment based on these scores that it
activates to a Marketing Cloud activation target.

Which two actions are required when configuring the

activation?

Choose 2 answers

A Select contact points.

B Choose a segment.

C Add additional attributes.

D Add the calculated insight in the activation.

i also set4#55; also set2#1;

Add Question

52. A consultant has an activation that is set to publish every

12 hours, but has discovered that updates to the data prior
to activation are delayed by
up to 24 hours.

Which two areas should a consultant review to

troubleshoot this issue?

Choose 2 answers

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 52 of 100
:
 A Review calculated insights to make sure they're run before
segments are refreshed.

B Review segments to ensure they're refreshed after the data is

ingested.

C Review calculated insights to make sure they're run after the

segments are refreshed.

D Review data transformations to ensure they're run after

calculated insights.

i also set4#33; also set2#4;

previous answer: Review data transformations to ensure

they're run after calculated insights
Review calculated insights to make sure they're run
before segments are refreshed.

CHATGPT SAYS 50% chance; quizlet says

To troubleshoot the issue of delays in updates to the data

prior to activation, the consultant should review:
Review calculated insights to make sure they're run
before segments are refreshed.
This ensures that the segments are using the most current
data from the calculated insights.
Review segments to ensure they're refreshed after the
data is ingested.
Ensuring that segments are refreshed after data ingestion
guarantees that the latest data is considered for the
activation.
These two areas will help ensure that the activation
reflects the most up-to-date information.

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 53 of 100
:
 Reviewing data transformations to ensure they're run after
calculated insights can also be a valid consideration, but it
depends on the specific workflow and requirements.
In this context, the most critical steps to focus on are:
Review calculated insights to make sure they're run
before segments are refreshed.
This ensures segments have the latest calculations for
accurate data.
Review segments to ensure they're refreshed after the
data is ingested.
This guarantees that segments are up-to-date with the
newly ingested data.
While ensuring data transformations run correctly is
important, the priority should be on the sequence of
calculated insights and segment refreshes for immediate
troubleshooting of the activation delay issue.

Add Question

53. Which two dependencies prevent a data stream from being

deleted?

Choose 2 answers

A The underlying data lake object is used in a data transform.

B The underlying data lake object is used in activation.

C The underlying data lake object is used in segmentation.

D The underlying data lake object is mapped to a data model

object.

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 54 of 100
:
 i also set2#12; quizlet says data transform and data model

CHATGPT SAYS 50% chance

The two dependencies that can prevent a data stream

from being deleted are:
The underlying data lake object is used in activation.
If the data lake object is currently being utilized in an
activation, it cannot be deleted.
The underlying data lake object is used in segmentation.
Similarly, if the data lake object is part of an active
segment, it will also prevent deletion.
Both dependencies indicate that the data stream is still in
use, which safeguards against accidental loss of data that
is actively being utilized.

The dependency "The underlying data lake object is

mapped to a data model object" may not directly prevent
a data stream from being deleted because:
Mapping to a data model object indicates a relationship but
does not inherently imply that the data stream is actively in
use, such as in segments or activations.
The key dependencies that specifically indicate active
usage and therefore prevent deletion are those involving
activations and segmentation, as they imply that the data
is currently being used for ongoing processes.
In summary, while mapping to a data model object is
important, it does not constitute an active use scenario in
the same way that activation and segmentation do.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 55 of 100
:
 54. A consultant is discussing the benefits of Data Cloud with
a customer that has multiple disjointed data sources.

Which two functional areas should the consultant highlight

in relation to managing customer data?

Choose 2 answers

A Data Harmonization

B Data Marketplace

C Master Data Management

D Unified Profiles

i also set4#3; also set2#27 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 56 of 100
:
 55. Northern Trail Outfitters wants to implement Data Cloud
and has several use cases in mind.

Which two use cases are considered a good fit for Data
Cloud?

Choose 2 answers

A To eliminate the need for separate business intelligence and IT

data management tools

B To create and orchestrate cross-channel marketing messages

C To ingest and unify data from various sources to reconcile

customer identity

D To use harmonized data to more accurately understand the

customer and business impact

i also set4#51; also set2#35 NO ANSWER;

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 57 of 100
:
 56. A Data Cloud customer wants to adjust their identity
resolution rules to increase their accuracy of matches.
Rather than matching on email address,
they want to review a rule that joins their CRM Contacts
with their Marketing Contacts, where both use the CRM ID
as their primary key.

Which two steps should the consultant take to address this

new use case?

Choose 2 answers

A Map the primary key from the two systems to Party

Identification, using CRM ID as the identification name for both.

B Create a matching rule based on party identification that

matches on CRM ID as the party identification name.

C Create a custom matching rule for an exact match on the

Individual ID attribute.

D Map the primary key from the two systems to party

identification, using CRM ID as the identification name for
individuals coming from the CRM, and Marketing ID as the
identification name for individuals coming from the marketing
platform.

i also set2#9 and answer is both with Map the primary

key....

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 58 of 100
:
 57. When performing segmentation or activation, which time
zone is used to publish and refresh data?

A Time zone specified on the activity at the time of creation

B Time zone set by the Salesforce Data Cloud org

C Time zone of the user creating the activity

D Time zone of the Data Cloud Admin user

i also set2#32 NO ANSWER;

CHATGPT SAYS 50% chance

The correct answer is "the time zone specified on the

activity at the time of creation".
This means that when you set up an activity in Salesforce
Data Cloud (such as segmentation or activation), the
system uses the time zone you selected during the
creation of that activity for publishing and refreshing data.
For example, if you're in the Philippines and create an
activity at 9 AM Philippine Standard Time (PST), Salesforce
will publish and refresh the data based on that time zone,
not the time zone of your Salesforce org or the user
creating the activity.
Let me know if you'd like more examples or details!

Add Question

58. A client wants to bring in loyalty data from a custom object

in Salesforce CRM that contains a point balance for

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 59 of 100
:
 accrued hotel points and airline
points within the same record. The client wants to split
these point systems into two separate records for better
tracking and processing.

What should a consultant recommend in this scenario?

A Clone the data source object.

B Use batch transforms to create a second data lake object.

C Create a data kit from the data lake object and deploy it to the
same Data Cloud org.

D Create a junction object in Salesforce CRM and modify the

ingestion strategy.

i also set4#2; also set2#48 NO ANSWER;

CHATGPT SAYS 50% chance

In this scenario, the best recommendation would be to:

Use batch transforms to create a second data lake
object.
This approach allows the client to process the loyalty data
from the custom object in Salesforce CRM, split the hotel
and airline points into separate records, and store them in
two different data lake objects for better tracking and
processing. Batch transforms provide the flexibility to
manipulate and reshape the data during ingestion or
processing without modifying the underlying structure in
Salesforce CRM.
Let me know if you need further clarification on this!
Creating a junction object in Salesforce CRM and

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 60 of 100
:
 modifying the ingestion strategy is not the optimal
solution for this specific scenario because:
Junction Object Purpose: Junction objects are typically
used to represent a many-to-many relationship between
two objects in Salesforce, linking records from those
objects. In this case, the client is asking to split data (hotel
points and airline points) within a single record, not to
establish relationships between different objects.
Complexity of Modifying Ingestion Strategy: Modifying
the ingestion strategy would introduce unnecessary
complexity, as the problem at hand involves splitting data
within the same record. A junction object in CRM would
not effectively address the need to split point balances into
separate records, and managing this through ingestion
would require additional logic and transformation that may
not directly address the core requirement.
Data Processing Outside of CRM: The task of splitting the
loyalty points (hotel and airline) is more suited for
processing in the Salesforce Data Cloud (or Data Lake)
because it involves reshaping or transforming the data for
reporting and tracking purposes. Batch transforms in
Salesforce Data Cloud are specifically designed for such
use cases, allowing you to create separate data lake
objects to handle these different types of points without
modifying the structure of the source data in CRM.
In summary, a junction object isn't appropriate for splitting
a single data point into two separate records, and batch
transforms offer a more flexible and efficient solution for
this type of data processing need.

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 61 of 100
:
 59. What should an organization use to stream inventory levels
from an inventory management system into Data Cloud in a
fast and scalable, near-real-time way?

A Commerce Cloud Connector

B Ingestion API

C Marketing Cloud Personalization Connector

D Cloud Storage Connector

i also set2#15 but answer is commerce cloud conenctor

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 62 of 100
:
 60. When creating a segment on an individual, what is the
result of using two separate containers linked by an AND
as shown below?

GoodsProduct | Count | At Least | 1

Color | Is Equal To | red
AND
GoodsProduct | Count | At Least | 1
PrimaryProductCategory | Is Equal To | shoes

A Individuals who purchased at least one of any ‘red’ product and

also purchased at least one pair of 'shoes'

B Individuals who purchased at least one 'red shoes’ as a single

line item in a purchase

C Individuals who made a purchase of at least one 'red shoes’ and

nothing else

D Individuals who purchased at least one of any ‘red’ product or

purchased at least one pair of 'shoes'

i also set2#14

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 63 of 100
:
 61. Northern Trail Outfitters uses B2C Commerce and is
exploring implementing Data Cloud to get a unified view of
its customers and all their order transactions.

What should the consultant keep in mind with regard to

historical data
when ingesting order data using the B2C Commerce Order
Bundle?

A The B2C Commerce Order Bundle ingests 12 months of

historical data.

B The B2C Commerce Order Bundle ingests 6 months of

historical data.

C The B2C Commerce Order Bundle does not ingest any

historical data and only ingests new orders from that
point on.

D The B2C Commerce Order Bundle ingests 30 days of

historical data.

i set4#6

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 64 of 100
:
 62. Which data model subject area should be used for any
Organization, Individual, or Member in the Customer 360
data model?

A Membership

B Party

C Engagement

D Global Account

i set4#7; quizlet#73

Add Question

63. A Data Cloud consultant is in the process of setting up

data streams for a new service-based data source.
When ingesting Case data, which fleld is recommended to
be associated with the Event Time field?

A Last Modified Date

B Resolution Date

C Escalation Date

D Creation Date

i set4#8

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 65 of 100
:
 64. Cumulus Financial wants its service agents to view a
display of all cases associated with a Unified Individual on
a contact record.

Which two features should a consultant consider for this

use case?

Choose 2 answers

A Data Action

B Profile API

C Lightning Web Components

D Query API

i set4#10

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 66 of 100
:
 65. A customer has multiple tearm members who create
segment audiences that work in different time zones. One
team member works at the home office in the Pacific time
zone, that matches the org Time Zone setting. Another
team member works remotely in the Eastern time zone.

Which user will see their home time zone in the segment
and activation schedule areas?

A The team member in the Pacific time zone.

B The team member in the Eastern time zone.

C Neither team member; Data Cloud shows all schedules in GMT.

D Both team members; Data Cloud adjusts the segment

and activation schedules to the time zone of the logged-in
user.

i set4#12

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 67 of 100
:
 66. A consultant is building a segment to announce a new
product launch for a customers that have previously
purchased black pants.

How should the consultant place the attributes for product

color and product type from the Order Product object to
meet this criteria?

A Place the attribute for product color in one container and the
attribute for product type in another container.

B Place the attributes for product color and product type as

direct attributes.

C Place an attribute for the “black pants” calculated insight

to dynamically apply.

D Place the attributes for product color and product type in a

single container.

i set4#14

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 68 of 100
:
 67. A Data Cloud consultant recently discovered that their
identity resolution process is matching individuals that
share email addresses or phone numbers, but are not
actually the same individual.

What should the consultant do to address this issue?

A Modify the existing ruleset with stricter matching criteria,

run the ruleset and review the updated results, then
adjust as needed until the Individuals are matching
correctly.

B Create and run a new ruleset with fewer matching rules,

compare the two rulesets to review and verify the
results, and then migrate to the new ruleset once
approved.

C Modify the existing ruleset to use fewer matching rules,

run the ruleset and review the updated results, then
adjust as needed until the individuals are matching
correctly.

D Create and run a new ruleset with stricter matching

criteria, compare the two rulesets to review and verify
the results, and then migrate to the new ruleset once
approved.

i set4#16

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 69 of 100
:
 68. The recruiting team at Cumulus Financial wants to identify
which candidates have browsed the jobs page on its
website at least twice within the last 24 hours. They want
the information about these candidates to be available for
segmentation in Data Cloud and the candidates added to
their recruiting system.

Which feature should a consultant recommend to achieve

this goal?

A Streaming data transform

B Streaming insight

C Calculated insight

D Batch bata transform

i set4#18

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 70 of 100
:
 69. A healthcare client wants to make use of identity
resolution, but does not want to risk unifying profiles that
may share certain personally identifying information (PII).

Which matching rule criteria should a consultant

recommend for the most accurate matching results?

A Fuzzy First Name, Exact Last Name, and Email

B Exact Last Name and Email

C Party Identification on Patient ID

D Email Address and Phone

i set4#19

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 71 of 100
:
 70. Northern Trail Outfitters is using the Marketing Cloud
Starter Data Bundles to bring Marketing Cloud data into
Data Cloud.

What are two of the available datasets in Marketing Cloud

Starter Data Bundles?

Choose 2 answers.

A Personalization

B Loyalty Management

C MobilePush

D MobileConnect

i set4#20

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 72 of 100
:
 71. A consultant is helping a beauty company ingest its profile
data into Data Cloud, The company’s source data includes
several fields, such as eye color, skin type, and hair color,
that are not fields in the standard Individual data model
object (DMO).

What should the consultant recommend to map this data

to be used for both segmentation and identity resolution?

A Create a custom DMO from scratch that has all fields that
are needed.

B Create a custom DMO with only the additional fields and

map it to the standard Individual DMO.

C Create custom fields on the standard Individual DMO.

D Duplicate the standard Individual DMO and add the

additional fields.

i set4#21

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 73 of 100
:
 72. Which Information is provided in a .csv file when activating
to Amazon S3?

A The activated data payload

B The metadata regarding the segment definition

C The manifest of orlgin sources within Gata Cloud

D An audit log showing the user who activated the segment

and when It was actlvated

i set4#23

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 74 of 100
:
 73. A customer has outlined requirements to trigger a journey
for an abandoned browse behavior. Based on the
requirements, the consultant determines they will use
streaming insights to trigger a data action to Journey
Builder every hour.

How should the consultant configure the solution to ensure

the data action is triggered at the cadence required?

A Set the activation schedule to hourly.

B Configure the data to be ingested In hourly batches.

C Set the journey entry schedule to run every hour.

D Set the insights aggregation time window to 1 hour

i set4#24

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 75 of 100
:
 74. A user ls not seeing suggested values from newly-modeled
data when building a segment.

What is causing this issue?

A Value suggestion will only return results for the first 50 Values
of a specific attribute.

B Value suggestion can only work on direct attributes and not

related attributes.

C Value suggestion requires Data Aware Specialist permissions at

a minimum.

D Value suggestion is still processing and takes up to 24 hours to

be available.

i set4#25

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 76 of 100
:
 75. A consultant is planning the ingestion of a data stream that
has profile information including a mobile phone number.

To ensure that the phone number can be used for future

SMS campaigns, they need to confirm the phone number
field is in the proper E164 Phone Number format. However,
the phone numbers in
the file appear to be in varying formats.

What is the most efficient way to guarantee that the

various phone number formats are standardized?

A Create a formula field to standardize the format.

B Edit and update the data In the source system prior to sending
to Data Cloud.

C Assign the PhoneNumber field type when creating the data

stream.

D Create a calculated insight after ingestion.

i set4#26

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 77 of 100
:
 76. A consultant wants to build a new audlence in Data Cloud.

Which three criteria can the consultant include when

building a seqment?

Choose 3 answers

A Direct attributes

B Data stream attributes

C Calculated Insights

D Related attributes

E Streaming insights

i set4#28

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 78 of 100
:
 77. How does Data Cloud handle an individual's Right to be
Forgotten?

A Deletes the records from all data source objects, and any
downstream data model objects are updated at the next
scheduled ingestion.

B Deletes the specified Individual record and its Unified

Individual Link record.

C Deletes the specified Individual and records from any

data source abject mapped to the Individual data model
object.

D Deletes the specified Individual and records from any

data model object/data lake object related to the Individual.

i set4#30

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 79 of 100
:
 78. A user has bullt a segment in Data Cloud and is in the
process of creating an activation. When selecting related
attributes, they cannot find a specific set of attributes they
know to be related to the individual.

Which statement explains why these attributes are not

available?

A The segment is not segmenting on profile data.

B The attributes are being used in another activation.

C The desired attributes reside on different related paths.

D Activations can only include 1-to-1 attributes.

i set4#32

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 80 of 100
:
 79. Cumulus Financial uses calculated insights to compute the
total banking value per branch for its high net worth
customers. In the calculated insight, “banking value” is a
metric, “branch” is a dimension, and “high net worth" is a
filter.

What can be included as an attribute in activation?

A “branch" (dimension) and “banking value” (metric)

B “high net worth” (filter)

C "branch" (dimension)

D “banking value” (metric)

i set4#

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 81 of 100
:
 80. A customer has a calculated insight about lifetime value.
What does the consultant need te be aware of if the
calculated insight needs to be modified?

A New dimensions can be added.

B Existing dimensions can be removed.

C Existing measures can be removed

D New measures can be added.

i set4#39

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 82 of 100
:
 81. The Salesforce CRM Connector is configured and the Case
object data stream is set up. Subsequently, a new custom
field named Business Priority is created on the Case object
in Salesforce CRM. However, the new field is not available
when trying to add it to the data stream.

Which statement addresses the cause of this issue?

A The Salesforce Integration User is missing Read permissions on

the newly created field.

B The Salesforce Data Loader application should be used

to perform a bulk upload from a desktop.

C Custom fields on the Case object are not supported

for ingesting into Data Cloud.

D After 24 hours when the data stream refreshes, it

will automatically include any new fields that were added to the
Salesforce CRM.

i set4#42

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 83 of 100
:
 82. Every day, Northern Trail Outfitters uploads a summary of
the last 24 hours of store transactions to a new file in an
Amazon S3 bucket, and files older than seven days are
automatically deleted. Each file contains a timestamp in a
standardized naming convention.

Which two options should a consultant configure when

ingesting this data stream?

Choose 2 answers

A Ensure the refresh mode is set to “Upsert”.

B Ensure the filename contains a wildcard to accommodate

the timestamp.

C Ensure the refresh mode is set to "Full Refresh".

D Ensure that deletion of old files is enabled.

i set4#43

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 84 of 100
:
 83. Cumulus Financial wants to be able to track the daily
transaction volume of each of its customers in real time
and send out a notification as soon as it detects volume
outside a customer's normal range.

What should a consultant do to accommodate this

request?

A Use a calculated insight paired with a flow.

B Use streaming data transform with a flow.

C Use streaming data transform combined with a data action.

D Use a streaming insight paired with a data action.

i set4#44 ; quizlet#153

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 85 of 100
:
 84. A consultant needs to package Data Cloud components
from one organization to another Which two Data Cloud
components should the consultant include in a data kit to
achieve this goal?

Choose 2 answers

A Data mode! objects

B Segments

C Calculated insights

D Identity resolution rulesets

i set4#45

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 86 of 100
:
 85. Which statement about Data Cloud's Web and Mobile
Application Connector is true?

A A standard schema containing event, profile, and transaction

data is created at the time the connector is configured.

B The Tenant Specific Endpoint is auto-generated in Data Cloud

when setting the connector.

C Any data streams associated with the connector will

be automatically deleted upon deleting the app from Data Cloud
Setup.

D The connector schema can be updated to delete an existing

field.

i set4#46

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 87 of 100
:
 86. A consultant is setting up a data stream with transactional
data.

Which field type should the consultant choose to ensure

that leading zeros in the purchase order number:are
preserved?

A Text

B Number

C Decimal

D Serial

i set4#47

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 88 of 100
:
 87. Cumulus Financial wants to segregate Salesforce CRM
data based on Country for its Data Cloud users.

What should the consultant do to accomplish this?

A Use formula fields based on the Account Country field to filter

incoming records,

B Use Salesforce sharing rules on the Account object to

filter and segregate records based on Country.

C Use the data spaces feature and apply filtering on the Account
data lake object based on Country.

D Use streaming transforms to filter out Account data based on

Country and map to separate data model objects accordingly.

i set4#49

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 89 of 100
:
 88. How does identity resolution select attributes for unified
Individuals when there Is conflicting information in the data
model?

A Creates additional contact points

B Leverages reconciliation rules

C Creates additional rulesets

D Leverages match rules

i set4#52

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 90 of 100
:
 89. A consultant is reviewing a recent activation using
engagement-based related attributes but is not seeing any
related attributes in their payload for the majority of their
segment members.

Which two areas should the consultant review to help

troubleshoot this issue?

Choose 2 answers

A The related engagement events occurred within the last 90

days.

B The activations are referencing segments that segment on

profile data rather than engagement data.

C The correct path is selected for the related attributes.

D The activated profiles have a Unified Contact Point.

i set4#53

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 91 of 100
:
 90. A retail customer wants to bring customer data from
different sources and wants to take advantage of identity
resolution so that it can be used in segmentation.

On which entity should this be segmented for activation

membership?

A Subscriber

B Unified Individual

C Unified Contact

D Individual

i set4#56; quizlet#141

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 92 of 100
:
 91. Cloud Kicks wants to be able to build a segment of
customers who have visited its website within the previous
7 days.

Which filter operator on the EngagementDate field fits this

use case?

A Is Between

B Next Number of Days

C Last Number of Days

D Greater than Last Number of Days

i set4#58

Add Question

92. Which operator should a consultant use to create a

segment for a birthday campaign that is evaluated daily?

A Is Birthday

B Is Anniversary Of

C Is Today

D Is Between

i set4#60; quizlet#81

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 93 of 100
:
 93. To import campaign members into a campaign in CRM a
user wants to export the segment to Amazon S3. The
resulting file needs to include CRM Campaign ID in the
name. How can this outcome be achieved?

A Include campaign identifier into the activation name

B Hard-code the campaign identifier as a new attribute in the

campaign activation

C Include campaign identifier into the filename specification

D Include campaign identifier into the segment name

i quizlet#63

similar choices to #41; also set4#38; also set2#39 NO

ANSWER; (2 choice answer)

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 94 of 100
:
 94. Which two applications automatically create activation
targets at the time the application is connected to Data
Cloud? (Choose 2)

A Personalization powered by Interaction Studio

B Amazon S3

C B2C Commerce

D Marketing Cloud Engagement

i quizlet#64

Add Question

95. Which two steps are required when configuring a

Marketing Cloud activation? (Choose 2)

A Set an Activation Schedule

B Select an Activation Target

C Add Additional Attributes

D Select Contact Points

i quizlet#65

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 95 of 100
:
 96. What component of Calculated Insights can be included as
attribute data in an activation?

A Metrics and Dimensions

B Dimensions

C Metrics

D Filters

i quizlet#66

Add Question

97. What can be customized in the Data Cloud canonical

model?

A Fields

B Objects, Fields, and Relationships

C Objects and Fields

D Objects

i quizlet#69

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 96 of 100
:
 98. Which data stream category should be assigned to use the
data for time-based operations in segmentation and
calculated insights?

A Transaction

B Individual

C Sales Order

D Engagement

i quizlet#70

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 97 of 100
:
 99. Every day, Northern Trail Outfitters (NTO) uploads a
summary of the last 24 hours of store transactions to a
new file in an Amazon S3 bucket, and files older than 7
days are automatically deleted. Each file contains a
timestamp in a standardized naming convention. What
should a consultant consider when ingesting this data
stream?

A Ensure the refresh mode is set to "Upsert" and Refresh only

new files" is selected

B Ensure the refresh mode is set to "Full Refresh" and the

filename contains a wildcard to accommodate the timestamp

C Ensure the refresh mode is set to "Full Refresh" and "Refresh

only new files' is selected

D Advise NTO to change their processes: this configuration is not

supported

i quizlet#71; similar to set4#43

Add Question

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 98 of 100
:
 100. Which two statements about Data Cloud's Web and Mobile
App connector are true? (Choose 2)

A Any Data Streams associated with Web or Mobile connector

app will be automatically deleted upon deleting the app from
Data Cloud Setup

B Data Cloud administrators can see the status of a Web or

Mobile connector app on the app details page

C Tenant Specific Endpoint is auto-generated in Data Cloud when

setting up a Mobile or Web app connection

D Mobile and Web SDK schema can be updated to delete an

existing field

i quizlet#72 ; quizlet#74 ; similar to set4#46

Add Blank Question

Multiple Choice

True / False

Short Answer

AI Assisted

Generate Questions

Copy-Paste Questions

https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 99 of 100
:
 https://b.socrative.com/teacher/#edit-quiz/78712771 11/1/24, 12 08 AM
Page 100 of 100
: