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PRODUCT SURVEY ON TOOTHBRUSH PRODUCTS
______________________________________________________________________
I. BACKGROUND INFORMATION
1. Name___________________________________
2. Course/Year______________________________
3. Gender __________________________________
4. Monthly Allowance
( ) Less than P1000 ( ) P3000-P4000
( ) P1000-P2000 ( ) P4000-P5000
( ) P2000-P3000 ( ) above P5000
5. Major source of Allowance
( ) Parents ( ) MSU scholarship
( ) Part Time job ( ) Student Assistant
( ) Others, specify _____________________
II. AWARENESS OF TOOTHBRUSH
6. Are you aware of the existence of toothbrush product in the market?
( ) Yes ( ) No
7. What is the first brand that comes to your mind when you hear the word
toothbrush?
( ) Oral B ( ) Pepsodent
( ) Colgate ( ) GUM ( ) Dr. Fresh
( ) Crest ( ) Spring maid ( ) Reach
8. What are your sources of awareness of toothbrush product?
( ) TV ads ( ) Magazine ads
( ) Radio ads ( ) Newspaper ads
( ) Online ads others, specify.
___________________
9. Has advertisement /promotion influence your choice of a brand?
( ) Yes ( ) No
10. Are you familiar with any specific brands of toothbrush?
( ) Yes ( ) No
11. What brands of toothbrush are you familiar with?
1. _________________, 2. ___________________
III. PURCHASES AND CONSUMPTION OF TOOTHBRUSH
12. From where did you buy your toothbrush?
( ) Supermarket ( ) Sari-sari store
( ) Grocery ( ) Public Market
13. How often do you buy toothbrush?
( ) Once a month ( ) Every three months
( ) Every two months a month other, specify. __________________
14. From where do you buy toothbrush most often?
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( ) Sari-sari store ( ) Grocery store
( ) Supermarket ( ) Public Market
Others, specify. ___________________
15. What kinds of toothbrush do you usually buy?
( ) Hard Bristles ( ) Soft Bristles
16. What particular price of Toothbrush did you usually purchase? ________.
IV. USAGE OF TOOTHBRUSH PRODUCTS?
17. What brand of toothbrush do you usually use?
( ) Oral B ( ) Colgate ( ) Crest
( ) GUM ( ) Pepsodent ( ) Reach
18. How many times do you use toothbrush in a day?
( ) Once a day ( ) Three times a day
( ) Twice a day other, specify. ___________________
19. What brands of toothbrush did you last used?
Please, specify _________________
20. How long have you been consuming this Brand?
( ) Less than 2 months ( ) More than 2 months
21. If less than 2 months, brands were you consuming before?
Please, specify _________________
ATTRIBUTES TOWARD DIFFERENT TOOTHBRUSH BRAND
Rate the following attributes based on the following rating scale;
5 (very important ) 2 (unimportant)
4 (Important) 1 (definitely unimportant )
3 (Neither important nor unimportant)
22. What product attributes do you value in toothbrush?
_____Quality _____Color
_____Attractive Packaging _____Low price
_____Texture
Other, please specify_______________
23. What do you particularly like about your toothbrush brands?
_____Color _____Attractive Packaging
_____Low price _____high quality used
Other, specify_______________
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24. What do you particularly dislike about other toothbrush brand?
_____Low quality _____High price
_____Poor packaging _____Coarse effect
Other, specify ________________-
THANK YOU VERY MUCH
