Contact
bighnesh.m89@gmail.com
Bighnesh Mahapatra
Deputy Manager Digital Marketing at Bagzone Lifestyles Pvt LTd
www.linkedin.com/in/bighneshm Mumbai, Maharashtra, India
(LinkedIn)
Summary
Top Skills
Media Engagement Love advertising & technology hence, promoting brands on the
Data-driven Decision Making online space.
Customer-Focused Selling
Hard-working, numbers guy, humorous, sarcastic and emotional are
Languages a few standard tags people associate me with !!
English (Professional Working)
Hindi (Elementary) Like to talk about music, food, travel and people. Let's explore!!
Oriya (Elementary)
Experience
Bagzone Lifestyles Pvt LTd
3 years 9 months
Deputy Manager
April 2023 - Present (1 year 7 months)
Mumbai, Maharashtra, India
Assistant Manager Digital Marketing
February 2021 - March 2023 (2 years 2 months)
India
• Achieved monthly B2C sales targets to ensure quarterly, half-yearly and
annual targets are met.
• Experienced the nitty-gritty of e-commerce business while leading the
marketing P&L to optimize and balance the right mix of marketing and sales.
• Spearheaded the catalogue development for the brand's portfolio by
experimenting and taking regular feedback backed by data.
• Led key innovations and experimentation to improve customer experience
leading to better revenue generation.
• Successfully re-launched the brand website ensuring month-on-month growth
by leveraging key customer experience, product selection & marketing levers.
• Achieved two silver metals at the Flipkart Brand Marketing Awards, for
innovation and the use of right mix of marketing mediums to make the largest
annual sale (Big Billion Days) a success.
BC Web Wise
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2 years 8 months
Group Head Media Strategy & Planning
October 2020 - January 2021 (4 months)
Mumbai, Maharashtra, India
Sr. Manager Media Planning
June 2018 - September 2020 (2 years 4 months)
Mumbai Area, India
Dream Theatre Pvt. Ltd.
Digital Marketing Manager
July 2017 - June 2018 (1 year)
Mumbai Area, India
• Spearhead e-commerce website development maintaining the brand
aesthetics, user experience and interface.
• Initiated the digital presence of Dream Theatre starting with new website
interface, social media activities, online PR.
• Curate social media presence & strategize the content.
• Devise promotional activities using appealing creative and ad copies for our
target audience on Facebook Adverts& Google AdWords; for new product
launches i.e. Fatak Patak.
• Evaluate broad range of websites, directories & social media accounts;
analyze trends, identify concepts and implement relevant findings to property's
digital platform.
• Leading interface development of India Licensing Post and generating
organic traffic to the magazine, publishing curated content, optimizing the
website.
ReachIvy
Chief Digital Associate
October 2016 - July 2017 (10 months)
Mumbai Area, India
• Spearhead online brand management strategy; grew number of users
by~62% since August 2016.
• Curate social media presence & strategize the content; increased average
organic reach by ~247% and the average impressions by ~103%.
• Devise promotional activities using appealing creative and ad copies for our
target audience on Facebook Adverts& Google AdWords; boosted conversions
by17.89% over the last 6 months.
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• Create marketing & communication documentsand media kits for
eventsincluding the E-Summit (IIT Bombay), eDC(IIT Delhi), IMC, Rotary Club
of Mumbai South.
• Evaluate broad range of websites, directories & social media accounts;
analyze trends, identify concepts and implement relevant findings to
company’s digital platform.
• Leading product development of new tools and features; developing website
modification SRS, content restructuring, URL & tags optimization.
Calinet Communications
Digital Marketing & Operations Manager
April 2015 - October 2016 (1 year 7 months)
Bhubaneswar, India
4 Mantras
Digital Marketing Associate
November 2013 - April 2015 (1 year 6 months)
Mumbai, India
Red Design Pvt. Ltd.
Senior Marketing Executive
May 2013 - November 2013 (7 months)
New Delhi
Career Launcher, Bhubaneswar
Executive Trainee
May 2010 - June 2011 (1 year 2 months)
Bhubaneswar
Profile: Counseling students as well as setting marketing strategies for the
allocated territory.
Education
Institute of Management and Information Science
PGDM, Marketing/Marketing Management, General · (2011 - 2013)
BJB Autonomous College
BBA, Business Administration and Management, General · (2007 - 2010)
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