Portfolio

Natalie Issa
Table of Contents
Flier
Event Flier
Photodesign Project
Montage
Logos
Stationary
Web Page
Brochure
Flier
Description: A black and white fier advertising a graduate leadership conference.
Process: I began by creating a variety of different sketches for the design. I tested a couple
out on InDesign before settling on this one. I used black, grey, and white boxes to contrast the
strong triangle at the top of the page. I also used the whitespace to contrast the darkness of
the triangle. I then decided to put the picture and body copy on the bottom of the page, as
well as the logo, and I added the boxes for interest and repetition.
Message: The fier is trying to appeal to recent graduates who want to demonstrate poise and
professionalism in a business-like setting. It is also trying to show them how a learning confer-
ence could be benefcial to them and their career.
Audience: College graduate age, 22-28.
Top Things Learned: The importance of white space, and fow.
Title-Font Name and Category: Sans Serif
Copy Font Name and Category: Sans Serif
Event Flier
Description: A color full-bleed event ad to promote a fundraiser using only Microsoft Word.
Process (Programs, Tools, Skills): I found the image of the books online, and decided to use
the remove back ground setting to create a visually interesting line on the bottom of the
poster. I then copied the image and cut it in order to fll the whole bottom of the poster. I then
found a silhouette image of Sherlock Holmes (which already did not have an attached back
ground) and added to the poster. Afterwards, I found the desired font and typed my message.
Message: I am holding a book drive of Sherlock Holmes books (by Sir Arthur Conan Doyle) to
give to the homeless.
Audience: People who are familiar with literature who are looking to give to a good cause.
Color scheme and color names: The Triadic Wheel- blue, red and yellow.
Top Thing Learned: I learned how to use Microsoft effectively.
Title Font Name & Category: Iowan Old Style Black- Oldstyle
Copy Font Name & Category: Avenir Black- Sans Serif
Photodesign
Description: A poster that demonstrates good photography work, and incorporates an appro-
priate color swatch in the design.
Process: I used photoshop in every step of this poster. I frst took the pictures, and edited
them through photoshop to look more vibrant and sharp. I then picked out a color scheme
(Green Monochromatic) and got to work. I warped a rectangle in order to give it curves and
a more organic look. I then added lines that followed the curve of the rectangle, to give it
a fowy feel. I then did the same thing with the words, to continue with the theme of being
blown away in the wind. And lastly, I used circles to demonstrate the color scheme.
Message: I wanted the poster to portray a organic, nature feel- the message is to get back into
nature.
Audience: Anyone who is interested in nature or wants to get inspired by nature.
Top Thing Learned: How to make a poster through photoshop. I alway assumed that pho-
toshop would only be good for editing photos, but I learned tons of ways to make a poster
through photoshop.
Color scheme: Green Monochromatic.
Title Font Name & Category: Serif.
Montage
Description: A slightly motivational poster with a strong message. I used an image of Robert
Frost as well.
Process: I selected a picture of a fence to use as the background, and then added the picture
of Robert Frost. I blended it into the fence to make it look as if it was painted on the fence. I
then added the quote.
Message: The message is to be cautious, which is made clear by the quote and the fence.
Audience: The audience is basically everybody .
Top Thing Learned: The top thing I learned was how to blend pictures in to create a montage.
Logos
Description: Three logo variations for the same company.
Process: I found this project diffcult, but enjoyable. I frst browsed pinterest for ideas, and
then set to work. I sketched out three very different logos that would be both interesting and
family friendly.
Programs/Tools Used: Photoshop.
Message: The Best of Times Bakery is a bakery that is open to everyone.
Audience: Anyone who is interested in baked goods.
Top Thing Learned: How to insert outside images.
Color scheme: top logo: monochromatic; middle logo: Analagous; bottom logo:
Complementary and color names: top logo: red; middle logo: red and violet bottom logo: red
and green
Stationary
Description: A business card/stationary that is professional, while appealing to those who en-
joy baked goods.
Process (Programs, Tools, Skills): I used adobe Illustrator for both the stationary and the busi-
ness card. I frst found an image of a cupcake online, and then traced/drew over it using the
pen tool. After that, I flled in it using primary colors and choose a professional but fun font for
the text in the business card. For the stationary, I decided to use the same color scheme and
font as the business card.
Message: The Best of Times Bakery is a fun bakery with delicious baked goods.
Audience: Anyone who enjoys baked goods, especially families with younger children.
Top things learned: How to trace/draw over an image using the pen tool.
Color scheme: Primary color scheme.
Title Font Name & Category: Orator Std.- Sans Serif.
Web Page
Description:
A web page designed to showcase a personally created logo.
Process (Programs, Tools, Skills):
I created this webpage using text wrangler, but frst I used a tutorial on how to test CSS. Once
I got comfortable with that, I began creating my webpage. With a little help, I connected my
HTML with my CSS and began to make some changes. I made my webpage to compliment
my logo- I basically used the same color scheme. I then chose some fonts that looked both
professional and fun, and then I inserted my logo.
Message: The Best of Times Bakery is for anyone who enjoys a good baked goods, and a fun
family atmosphere!
Audience: Any family-oriented people who want to enjoy a fun, friendly bakery with a nice
atmosphere.
Top Thing Learned: How to change colors, fonts, how to connect HTML and CSS, and how to
insert a logo into CSS.
Color scheme and color hex: Complementary colors.
Title Font Families & Category: (all names) Arial, sans serif.
Copy Font Families & Category: (all names) Georgia, Times New Roman, Serif.
Changes made to the CSS: I changed the font families, and I also changed the colors to match
my logo.
Brochure
Description: A two sided (duplex) folding brochure.
Process (Programs, Tools, Skills): I started in InDesign in order to create my basic design, as
well as the color scheme and the fonts. As soon as I settled on those, I looked up some pic-
tures to use in my brochure and I edited them using Photoshop. I wanted to make sure that
they looked clean and colorful, while matching with the color scheme and standing out at the
same time. As soon as I fnished editing them, I placed them in the brochure, and I added the
body!
Message: Inform my audience about Simply Succulents, and to give the information about
what succulents are.
Audience: Anyone who enjoys plants.
Top Thing Learned: How to wrap text around a picture in InDesign.
Color scheme and color names: Monochromatic, turquoise.
Title Font Name & Category: Century Gothic/ Sans Serif
Copy Font Name & Category: Georgia/ Serif
Word count: 250
Flier
Description: A black and white fier advertising a graduate leadership confer-
ence.
Process: I began by creating a variety of different sketches for the design. I test-
ed a couple out on InDesign before settling on this one. I used black, grey, and
white boxes to contrast the strong triangle at the top of the page. I also used the
whitespace to contrast the darkness of the triangle. I then decided to put the pic-
ture and body copy on the bottom of the page, as well as the logo, and I added
the boxes for interest and repetition.
Message: The fier is trying to appeal to recent graduates who want to demon-
strate poise and professionalism in a business-like setting. It is also trying to show
them how a learning conference could be benefcial to them and their career.
Audience: College graduate age, 22-28.
Top Things Learned: The importance of white space, and fow.
Title-Font Name and Category: Sans Serif
Copy Font Name and Category: Sans Serif