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Generation Gap - Fashion

Fashion plays an important role in society and culture. It acts as a form of nonverbal communication that conveys information about aspects of a person's identity and social affiliations. Fashion trends have changed over time between past and present in areas like clothing, jewelry, and body piercings. Clothing such as Indian sari blouses and the wearing of jewelry have become less conservative. While navel rings were once seen as rebellious, they are now more widely accepted. Bridging the generation gap in fashion preferences requires both younger and older generations to understand each other's perspectives and find compromise in styles that appeal to multiple age groups.

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Jennifer Stanley
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774 views18 pages

Generation Gap - Fashion

Fashion plays an important role in society and culture. It acts as a form of nonverbal communication that conveys information about aspects of a person's identity and social affiliations. Fashion trends have changed over time between past and present in areas like clothing, jewelry, and body piercings. Clothing such as Indian sari blouses and the wearing of jewelry have become less conservative. While navel rings were once seen as rebellious, they are now more widely accepted. Bridging the generation gap in fashion preferences requires both younger and older generations to understand each other's perspectives and find compromise in styles that appeal to multiple age groups.

Uploaded by

Jennifer Stanley
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd
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Fashion is a form of nonverbal

communication- indicate aspects like


rank,sexual availability and group
affiliation.-relationship
Fashion plays important role in social
situation- A form of free speech.
Fashion is a sign system - the best form of
iconography.
Fashion is a barometer of cultural
changes- How we accept the beauty or
ugliness of our bodies depend on cultural
attitudes to physiognomy.



FASHION IN THE PAST AND
PRESENT
Fashion can be observed in
many ways like clothing,
jewellery and accessories
and navel rings.
1.CLOTHING
PAST: In India,sari blouses
were quite conservative.
PRESENT: Indian sari blouses
are backless.
2.JEWELLERY AND ACCESSORIES
PAST : was associated with
only women.
PRESENT: men are also
using jewellery.
3. NAVEL RINGS
PAST:Navel piercing was popular
among teenagers in mid 90s. Besides
fearing infection for their children,
adults see it as a form of a rebellious
fashion statement by teenagers.
PRESENT:Navel rings trend has cooled
down . Adults no longer that worried
in terms of health when exist magnetic
jewellery for all sorts of body
jewelleries.


PAST PRESENT
Until 1950s, 18 year old
girls often dressed to look
as old as their mothers.

Teenagers today dress
what they want but do
consider price factor in
their casual dressing.
Its usually not what your
wearing but how you
wear it that counts and
makes the difference
www.talkfashion.com

WHO TO
BLAME??
??
Causes of
generation gap in
fashion.
-certain parents have different ideas on
fashion.

DIFFERENT PERSPECTIVE
OF LIFE
-modernization causes evolution in many aspects.
-youngsters cannot survive if they follow their ancestors way of
thinking.
dress is tied up to social life in more than 1 ways:it is produced
out of economy, political, technological conditions as well as
shaped by social, cultural and aesthetic ideas-Entwistle..
lMore confident
lMore job chances

lAnorexia
lPoor self esteem
lOvert sexualisation
lDrug abuse
HOW TO REDUCE
GENERATION GAP ?
TRY TO BRIDGE THE GENERATION GAP
To accommodate the evolving tastes of
women over 35, stores like Talbots say they must
delicately introduce fashionable merchandise
without turning off core customers who depend on
them for classic styles. Talbots learned its lesson in
1997 when the company strayed from its tailored
look and tried to channel youth with trendy short
skirts and high slits. The company had its worst year
ever, according to spokeswoman Margery Myers,
but now Talbots knows to offer items that are stylish
but forgiving for what nature does to mature
bodies.
By Jenn Abelson, Globe Staff | March 5, 2006


OLDER GENERATION SHOULD ACCEPT YOUNG
GENERATIONS CULTURE
''Our customer wants fashion, but fashion that fits her," said
Talbots chief executive Arnold Zetcher. ''She views herself
as younger -- the 50-year-old woman today thinks of herself
as 40."
By Jenn Abelson, Globe Staff | March 5,
2006
SHARE EACH OTHERS CULTURE
According to Cotton Incorporateds
Lifestyle Monitor TM, 24% of woman ages 35 to 55
say that the reason they stopped shopping in stores
they frequented3 or 4 years ago, is that their
taste in clothing has changed. 92% of women in this
age group say they are more likely to buy clothes
in the colours that look good on them, rather than
colours that are in fashion

At Garnet Hill, the approach has been one of
steadily incorporating more trendy looks into the
line. Our roots are in classic design and tailored
fashion, and we have a very sophisticated customer,
so we have been giving them classic with a twist.
And that twist is a dose of younger attitude, says
spokesperson Kimberly Aylward, who notes that the
companys look is a lot younger than it was five
years ago, or even just two years ago.
Article of BRIDGING FASHIONS GENERATION GAP

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