Amity School of Engineering & Technology

Mobile Commerce

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 Outline:Amity School of Engineering & Technology

• What’s Mobile Commerce?

• Services of mobile commerce
• Mobile payment
• Mobile Commerce Application
• Challenges of Mobile commerce
• Advantages and disadvantages of Mcommerce
• Conclusion

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Introduction:
Amity School of Engineering & Technology

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 What is M-Commerce?Amity School of Engineering & Technology

 M-commerce is the buying and selling of goods and

services through wireless handheld devices.
 M-Commerce is the process of paying for services
using a mobile phone or personal organizer.
 M-Commerce is the use of mobile devices to
communicate, inform transact and entertain using text
and data via a connection to public and private
networks.

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 Mobile CommerceAmity School of Engineering & Technology

• Is the ability to conduct commerce using a

mobile device.
– such as :
» Mobile phone.
» Personal digital assistant (PDA).
» Smartphone.

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 M-commerce benefit
Amity School of Engineering & Technology

Your Internet offerings are easier and more

convenient to access.
You get considerable flexibility while
conducting business.
Transaction and personnel costs are reduced
due to widespread automation of back-office
operations.
Field staff is more effective as they have
flexible access to back-office data.

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 Benefit for business
Amity School of Engineering & Technology

For a small business could benefit from m-

commerce.
Selling a product or service
Improving productivity

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 Mobile Commerce Amity School of Engineering & Technology

• Attributes of M-Commerce
• Ubiquity
• Convenience
• Interactivity
• Personalization
• Localization

Electronic Commerce Prentice Hall © 2006 8

 M-Commerce Services and Applications
Amity available:
School of Engineering & Technology

• Mobile ticketing
• Content purchase and delivery
• Information services
• Mobile banking
• Mobile Browsing
• Auctions
• Mobile Purchase
• Mobile marketing and advertising

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 Mobile ticketing
Amity School of Engineering & Technology

• Tickets can be sent to mobile phones using a

variety of technologies. Users are then able to
use their tickets immediately, by presenting
their phones at the venue.
• Tickets can be booked and cancelled on the
mobile device with the help of simple
application downloads

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 Content purchase and delivery
Amity School of Engineering & Technology

• Mobile content purchase and delivery mainly

consists of the sale of ring-tones, wallpapers,
and games for mobile phones.
• The convergence of mobile phones, portable
audio players, and video players into a single
device is increasing the purchase and delivery
of full-length music tracks and video.

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 Information services:
Amity School of Engineering & Technology

• News
• Stock quotes
• Sports scores
• Financial records
• Traffic reporting

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 Mobile banking (M-Banking)
Amity School of Engineering & Technology

• Banks and other financial institutions use

mobile commerce to allow their customers to
access account information and make
transactions, such as purchasing stocks,
remitting money
Mobile Browsing
• Main article: Mobile browser Using a mobile
browser—a World Wide Web browser on a
mobile device—customers can shop online
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 Mobile purchase
Amity School of Engineering & Technology

Some merchants provide mobile websites

that are customized for the smaller screen and
limited user interface of a mobile device.

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 Mobile marketing and advertising
Amity School of Engineering & Technology

• Companies have reported that they see better

response from mobile marketing campaigns
than from traditional campaigns.

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 Amity School of Engineering & Technology
Entertainment Communications
• Music • Short Messaging
• Games • Multimedia Messaging
• Graphics • Unified Messaging
• Video • e-mail
• Pornography • Chatrooms
• Video - conferencing
M- commerce
Information
Transactions
• News
• Banking
• City guides
• Broking
• Directory Services
• Shopping
• Maps
• Auctions
• Traffic and weather
• Betting
• Corporate information
• Booking & reservations
• Market data
• Mobile wallet
• Mobile purse

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 Mobile Commerce ApplicationAmity School of Engineering & Technology

• Google • Apple
– Android – Apple store
• Google Android Market • The App Store is a digital
application distribution
platform for iOS developed
and maintained by Apple.

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Amity School of Engineering & Technology

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 Mobile payment
Amity School of Engineering & Technology

• Is an alternative payment method. Instead of

paying with cash, cheque or credit cards,
• A consumer can use a mobile phone to pay for
a wide range of services and digital or hard
goods such as:
– Music, videos, ringtones, online game
– Transportation fare (bus, subway or train)
– Books, magazines, tickets

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 Mobile Payment Amity School of Engineering & Technology

Customer requirements:
 a larger selection of merchants with whom they can trade
 a more consistent payment interface when making the
purchase with multiple payment schemes, like:
 Credit Card payment
 Bank Account/Debit Card Payment
Merchant benefits:
• brands to offer a wider variety of payment
• Easy-to-use payment interface development
Bank and financial institution benefits
• to offer a consistent payment interface to consumer and
merchants
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Payment via Internet Payment
Amity School of Engineering & Technology

Provider
WAP
GW/Proxy

Browsing (negotiation)

Merchant

GSM Security SSL tunnel

User
SMS-C

CC/Bank
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 Amity School of Engineering & Technology
M-Commerce Challenges
• Slow data transfer speeds on second-generation cellular networks, resulting in higher
costs to customer
• More Web sites need to be designed specifically for small wireless devices.
• Keyboards and screens on cell phones are still tiny and awkward to use.
• Limitation
 Memory
 Power supplies
 Small screen size
 Lack of Javascript and cookies
 Types of pages accessible
 Speed
 Size of messages
 Cost
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 Advantage and disadvantages of M-
Amity School of Engineering & Technology
commerce
• Advantages
 Offers many payment options
 Push advertising, direct marketing.
 More efficient and extensive service offered.
 The Internet is going mobile
 Can be easily setup

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 Disadvantage
Amity School of Engineering & Technology

Expensive cost
Larger screens won’t be displayed is clear
Slow speed
Limited for longer message
It hard way to fill the data.
Security is not protected

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 Amity School of Engineering & Technology

Conclusion
• The core of m-commerce is the use of a
terminal (telephone, PDA, PC device) and
public mobile network to access information
and conduct transactions that result in the
transfer of value in exchange for information,
services or goods. Mobile Commerce refers to
any transaction with monetary value that is
conducted via a mobile telecommunications
network.
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