I am a product manager, UX lead, and builder with 9 years of experience shipping products that scale.
Most of my work sits between product strategy, user experience, and implementation: defining what should be built, shaping how it should work, and staying close enough to the code to make sure it actually ships.
Currently at YAMU Media, working across growth systems, CRM architecture, conversion funnels, and AI-driven automation. I also run experiments through MediaMen, where I build tools, campaign systems, and prototypes that do not always have a clean brief yet.
Website | Work | Writing | Lab | Contact
- Product strategy, roadmap definition, and execution
- UX systems for products that need to scale beyond the first version
- CRM, lead-routing, and operational platforms
- WordPress, Shopify, and conversion-focused web builds
- AI campaign systems, automation workflows, and agent-based tooling
- Cross-functional delivery with designers, developers, founders, and stakeholders
Product, UX, and technology ownership for one of the UK's leading debt management platforms.
- Decision engine routing 1,000+ qualified leads per day
- 100+ provider integrations coordinated through a single routing layer
- Large-scale CRM in active build for the UK debt and IVA market
- Ongoing ownership across UX, product, technical architecture, and delivery
Frontend development and project management for the official digital platform of the UAE's first Mars mission.
- Website, iOS app, Android app, and satellite tracker delivered in 45 days
- 200,000 concurrent users on launch night
- Satellite tracker became a reference source for global media
- Built with Gatsby, Strapi, Swift, and Kotlin
UX and product design work for one of India's largest vocational skilling platforms.
- Supported growth from 300,000 to 1.5 million learners
- Designed the product system, component library, and key learning flows
- Improved enrolment, course discovery, and platform consistency at scale
Co-founded and led a product studio from 2020 to 2025.
- 50+ digital platforms shipped across fintech, ed-tech, SaaS, services, and consumer products
- Led product definition, UX direction, delivery teams, and client relationships
- Built the operating discipline that still shapes how I approach product work
I use MediaMen as an experimental space for practical AI systems and product prototypes.
Recent work includes:
- A custom WordPress IVA client intake plugin for complex, regulated debt workflows
- AI marketing activation systems with WhatsApp-based flows and personalized video generation
- AI UGC and content pipelines for campaign production
- Design and development partnership on My First Voice, a 2026 Webby People's Voice winner using AI to help non-verbal children receive a personalized voice
Product and design:
Figma Roadmapping Journey mapping Design systems Conversion UX Stakeholder management
Web and platforms:
Next.js React WordPress PHP Shopify Webflow Gatsby Strapi
Automation and AI:
Python OpenAI MCP Agent workflows CRM automation Lead routing WhatsApp flows
I write about product, UX, development, AI workflows, and the practical side of making digital systems work.
A few recent pieces:
- How I Consolidated Judge.me Reviews Across 3,000+ Variants
- Building a Self-Hosted Cookie Consent Plugin with an AI Agent
- How to Persist UTM Parameters Without Slowing Down Your Site
Builder. Brewer. Wanderer.
I am usually brewing coffee, fermenting kombucha, reading, travelling, or testing some new toolchain that may or may not become useful later.
If you are building something that needs product clarity, better UX, stronger technical execution, or automation that actually fits the business, reach out here: