DXP Manager & Martech Architect | Data, CRO & Attribution Consultant | Data Science MBA
I bridge the gap between Marketing Technology, Data Science, and Engineering. Based in São Paulo, Brazil, I specialize in architecting enterprise Martech stacks, building robust data infrastructures, and leveraging AI to automate complex processes.
- Mixio: Developing an AI-powered application that classifies grocery items directly from purchase receipts using Python and LLMs.
- Enterprise Martech Architecture: Designing, implementing, and auditing complex data flows across multiple enterprise platforms.
- AI & Automation: Experimenting with AI agent frameworks to build scalable, automated workflows.
Martech & Architecture
- CDP: Adobe RT-CDP, Twilio Segment, and Insider
- CRM & Automation: Adobe Campaign, Adobe Journey Optimizer (AJO), Salesforce Marketing Cloud, HubSpot, and Mailchimp
- Analytics: Google Analytics 4 (GA4), Adobe Analytics, and Customer Journey Analytics (CJA)
- Tag Management: Google Tag Manager (GTM) and Adobe Tags (Launch)
- Server-Side Solutions: Conversions API (CAPI), Value-Based Bidding (VBB), Offline Conversions, and Server-Side Tagging
- Cloud Infrastructure: Google Cloud Platform (GCP)
Data & Engineering
- Python & Jupyter Notebooks (Data Scraping, Automation, AI Integration)
- SQL (Data Governance & Querying)
- Next.js / React / JavaScript / CSS (Front-end Prototyping)
With over 270 repositories, I use GitHub as a sandbox for tracking technical setups and experimenting with code:
ga4-gau-datalayer: Architecting solid data layers for complex analytics tracking.py-scraping: Web scraping and data extraction pipelines.Next.js Boilerplates: Documenting seamless Tag Manager integrations in modern React applications.
When I'm not writing Python in VS Code or auditing data flows, you can usually find me riding my mountain bike (recently tackled the 25km Tour da Roça in Igaratá with 958m elevation!), chemically balancing a massive swimming pool, or experimenting with new baking recipes in the kitchen.