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Making something new
:electron:
Making something new

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@mulltiplyinc

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Aayush-683/README.md
Aayush Goel — Engineering Lead, Backend & Automation

Aayush Goel

Engineering Lead @ Mulltiply · Backend Systems, Conversational Commerce & AI Automation

Portfolio LinkedIn Email Resume


3+ years building and owning backend systems on a production distributed platform. Right now that means leading a three-engineer team at Mulltiply, a WhatsApp-first B2B commerce platform — where the messaging API is the storefront, so latency, idempotency and multi-tenancy are the whole game.

  • 🏗️  8+ Node.js microservices on Kubernetes (ArgoCD, BullMQ, Postgres, Redis) processing 10,000+ WhatsApp messages daily across 70+ business accounts — a multi-tenant routing layer lets one WhatsApp number serve many stores.
  • ⚡  Cut WhatsApp order response 500ms+ → under 200ms (5 sequential API calls refactored to 2), and API response times 60% faster (100ms+ → under 50ms) at a 99.9% request success rate.
  • 🔁  Built a bidirectional Tally ERP sync — two-way master/transaction sync, WhatsApp invoice delivery, idempotency guards on every op. Killed manual cross-system accounting.
  • 🧠  Designed the AI chatbot decisioning architecture — intent classification, cart extraction, price negotiation, multilingual — implemented in LangGraph/Python.
  • 🤖  Shipped a 5-agent LLM marketing system solo: CMO, Content, Graphic Designer, FB Handler and Analyst agents take a campaign brief → live Meta ad, with DALL·E 3 creatives, approval gates and full token/latency/cost audit logging.
  • 🌐  Before this: founded SoloNodes in high school — hosting business, 10k+ Discord community, eventually sold it.
  • 🎓  BCA (Hons.) Data Security, SICSR — Symbiosis International University, Pune (Aug 2022 – May 2025, CGPA 8.61).

📍 Noida, India  ·  💬 Ask me about WhatsApp Cloud API, Tally/TDL, or multi-agent LLM pipelines  ·  📄 Full story → aayushgoel.dev/about


🚀 Things I've built

Project What it does Stack
Tickety ⭐ 80+ Discord ticket system — claim, transcripts, permission handling baked in Node.js Discord.js
BrokenDisc ⭐ 70+ No-setup Discord music bot — queues, filters, multi-source playback Node.js Discord.js
WA Bulk Messenger WhatsApp campaign tool with scheduling, rate limiting, delivery tracking Node.js PostgreSQL
TravelEase AI trip planner generating itineraries from preferences + constraints Node.js EJS LLM
Daily Engineering Report (internal) Nightly n8n job: diffs 16 repos dev↔prod by SHA, categorises commits, matches them to ClickUp via LLM, threads per-repo summaries into Slack n8n GitHub API OpenAI ClickUp Slack
Discord Bots (freelance) 20+ custom bots delivered — moderation, economy, game integrations Node.js Discord.js

🛠 Stack

Backend   Node.js TypeScript JavaScript Python Express GraphQL

Data & Infra   PostgreSQL Redis DragonflyDB MongoDB Docker Kubernetes ArgoCD Elasticsearch Grafana

AI   OpenAI Anthropic LangChain Pinecone  RAG LangGraph Multi-agent orchestration Intent Classification

Integrations   WhatsApp Instagram n8n Razorpay  Tally ERP / TDL Shiprocket Event-driven Systems

Frontend   React Next.js Tailwind


🏆 Highlights

  • 🥇 Winner — Internal Hackathon, SICSR (Dec 2024): led a team to a working solution in 24 hours.
  • 💼 Promoted to Engineering Lead at Mulltiply (Feb 2026) after joining as a Full Stack Engineer in Jan 2025. Ran a full intern hiring cycle for 4 interns.
  • 📜 Certified Software Engineer Intern — HackerRank (Mar 2024): Node.js, Web Development, MySQL/MongoDB.
  • 📈 Accountable for 99.9% request success rate, sub-50ms API response, 10,000+ messages/day and 70+ business accounts in production.

📊 GitHub

Streak

Open to conversations about backend architecture, conversational commerce, and production LLM systems — mail@aayushgoel.dev

Pinned Loading

  1. BrokenDisc BrokenDisc Public archive

    A discord music bot || NO CODING NEEDED!

    JavaScript 71 69

  2. WA-Bulk-Messenger WA-Bulk-Messenger Public

    WhatsApp Business bulk messaging app — template selection, variable personalisation and multi-number sending on the Meta Cloud API. Next.js.

    JavaScript 3 1

  3. Tickety Tickety Public archive

    a simple discord.js ticket system bot

    JavaScript 82 84

  4. travelease travelease Public

    AI itinerary generator — day-by-day travel plans built against a destination, budget and date range, with live weather. Node.js, EJS.

    EJS 3 3

  5. Tutorial-Bot Tutorial-Bot Public template

    JavaScript 10 18

  6. A simple D/DOS attack script for edu... A simple D/DOS attack script for educational purposes
    1
    import socket
    2
    import threading
    3
    
                  
    4
    # Fill in the target IP address, port, and fake IP address #
    5