The complete product hunt launch playbook & startup launch checklist โ go-to-market strategy, how to launch on product hunt, KOL outreach, viral marketing
๐ก Need a 1-on-1 architecture call for your B2B/Open-source launch? Book a session for $200 (Crypto/USDT and Wire Transfer accepted) โ Contact @Iris_carrot on Telegram
Or visit gingiris.com โ Iris's consulting practice with 1:1 sessions, startup coaching, and enterprise retainer options.
- Why This Playbook
- GTM Strategy Results
- Success Stories
- English Guide
- ไธญๆ็
- Quick Navigation
- Use with AI Agents
- Get the Complete Playbook
- About the Author
- Related Playbooks
๐ก Why Star this?
- Battle-Tested GTM: Documents the exact go-to-market strategies used for 30x PH #1 and 60k Stars.
- AI-Native: Battle-tested AI Agent Skills to automate your go-to-market execution.
- Product Hunt Strategy: Access the playbook that earned 30x Product Hunt #1.
๐ฑ Our Philosophy
"ๅไธๆฒกๆ้ฃไน้ซๅคงไธ๏ผๅไธๅฐฑๆฏๅ็ๆใ" โ Startups aren't glamorous; they're just business.
"ไธ่ฆ่ฎฉไฝ ็ ego ๅคง่ฟไฝ ็็จๆทใ" โ Don't let your ego overshadow your users.
"ไป Day 0 ๅฐฑ่ฆๅๆขๆถ่ดนใ" โ Be brave enough to charge from Day 0.
This playbook isn't just tactics โ it's a mindset shift. We believe in real value over vanity metrics, community over broadcast, and learning from failures.
๐ผ Work With Iris
1. Strategic Consultation (1v1)
Session Price Best For Quick Call (30 min) $150 USD Specific questions, quick diagnosis Deep Dive (60 min) $300 USD Full strategy review, detailed roadmap 2. Advisory Retainer
Plan Price Includes Monthly Retainer $1,500 USD/mo Up to 5 hours strategic consultation + key milestone reviews 3. Playbooks & Templates
Package Price Contents Starter Pack $29 USD Core methodology + essential tools Flagship Bundle $199 USD Complete SOP, competitor research framework, templates ๐ฉ Contact @Iris_carrot on Telegram โ Crypto/USDT and Wire Transfer accepted
Created by Iris (็ๅงiris), former cofounder & COO of AFFiNE (60k+ stars). This go-to-market strategy playbook documents the exact GTM tactics used at AFFiNE.
| Metric | Result | Context |
|---|---|---|
| ๐ Product Hunt #1 Daily | 30 times | Go-to-market strategy at AFFiNE |
| โญ GitHub Stars (7 days) | 6,000+ | GTM launch results at AFFiNE |
| โญ GitHub Stars (18 months) | 33,000+ | Long-term GTM execution at AFFiNE |
| ๐ Countries Reached | 100+ | Global go-to-market strategy |
Real go-to-market results from startups and founders using this playbook:
Featured Projects: Spark Lab โข Bonjour! โข Nomofly โข PaperGen โข Kigland โข EezyCollab โข KusaPics โข Trickle โข Buddie โข Jazz โข ไธ็ฉๆถ โข Sheet0 โข Teabie โข MolyPix.AI โข TANKA โข BoomCut โข Wegic โข Kuse โข ่งๆฆ โข Medeo โข memU โข CAMEL-AI โข Second Me โข Leapility โข OpenAgents โข TEN-framework โข Datastrato โข ๅฐๆตฃ็ and more...
๐ข Used this playbook for your launch? We'd love to feature your story! Submit your case study
If you find this go-to-market playbook useful, a GitHub Star โญ helps others discover it!
Created by Iris (็ๅงiris), former cofounder & COO of AFFiNE (60k+ stars). This playbook documents the exact strategies that achieved:
gingiris.com/en โ Open-source growth, global launch, and operations consulting by Iris.
This GTM strategy playbook is available as a ClawHub Skill โ install it directly into Claude Code, OpenClaw, or any compatible AI agent:
clawhub install gingiris-launchYour AI agent can then help you execute go-to-market strategies, generate content, and manage your campaign.
๐ฆ Also available: All Gingiris Growth Playbooks on ClawHub
Author: Iris (็ๅงiris) | Version: Final v7.0 (Feb 2026)
| Principle | Description |
|---|---|
| User First, Start with Value | All GTM content and channel strategies focus on creating real value for target users |
| Content is King, Channels are Amplifiers | High-quality content is the foundation; channels just amplify reach |
| Think Global, Execute Local | Maintain consistent global branding while localizing for different markets |
| Quality Over Quantity | Concentrate budget on high-value touchpoints, not spray-and-pray |
| Phase | Timing | Key Milestones |
|---|---|---|
| Strategic Prep | L-6 weeks | Define goals, ICP, value prop, keywords, budget |
| Asset Creation | L-5 to L-4 weeks | Website optimization, brand video, feature videos |
| Partnership Lock | L-4 to L-3 weeks | KOL screening, UGC recruitment, media outreach |
| Content Prep | L-3 to L-2 weeks | KOL content packages, UGC scripts, Reddit strategy |
| Final Confirmation | L-2 to L-1 weeks | Draft approval, launch timing locked |
| ๐ Product Launch | Launch Day | Launch Week Day 1-5 |
| Momentum Building | L+1 to +4 weeks | Continuous operations, build momentum |
| ๐ฏ PH Launch | PH Day | 24-hour battle plan |
| Topic | Description | File |
|---|---|---|
| Core Strategy & Cases | GTM strategy framework with real case studies | references/en/strategy.md |
| Preparation SOP | Step-by-step go-to-market preparation | references/en/preparation.md |
| Product Launch | Launch execution playbook | references/en/product-launch.md |
| Product Hunt Launch | PH #1 strategy and tactics | references/en/ph-launch.md |
| Channel Templates | Ready-to-use GTM templates | references/en/templates.md |
| Toolkit | Tools for go-to-market execution | references/en/tools.md |
ไฝ่ ๏ผIris (็ๅงiris) | ็ๆฌ๏ผFinal v7.0 (2026ๅนด2ๆ)
| ๅๅ | ่ฏดๆ |
|---|---|
| ็จๆท่ณไธ๏ผๅงไบไปทๅผ | ๆๆๅ ๅฎนๅๆธ ้็ญ็ฅ้ฝไปฅไธบ็ฎๆ ็จๆทๅ้ ็ๅฎไปทๅผไธบๅบๅ็น |
| ๅ ๅฎนไธบ็๏ผๆธ ้ไธบๅ | ้ซ่ดจ้็ๅ ๅฎนๆฏไผ ๆญ็ๆ นๆฌ๏ผๆธ ้ๅชๆฏๆพๅคงๅจ |
| ๅ จ็ๅๆ็ปด๏ผๆฌๅๅๆง่ก | ไฟๆๅ จ็ไธ่ดๅ็ๅฝข่ฑก๏ผ้ๅฏนไธๅๅธๅบๆฌๅๅ่ฐๆด |
| ๅช่ฆๆดปไบบ๏ผไธ่ฆๅตๅฐธ | ้ข็ฎ้ไธญๆๅ ฅๆๅฐๆฐๆไปทๅผ็ๅ ณ้ฎ่็น๏ผ่้ๆ่กๆค้ข |
| ไธป้ข | ่ฏดๆ | ๆไปถ |
|---|---|---|
| ๆ ธๅฟ็ญ็ฅไธๆกไพ | GTM ็ญ็ฅๆกๆถไธ็ๅฎๆกไพ | references/strategy.md |
| ๅๅค้ถๆฎต SOP | ๅๆญฅ้ชค็ๅบๆตทๅๅคๆธ ๅ | references/preparation.md |
| Product Launch | ไบงๅๅๅธๆง่กๆๅ | references/product-launch.md |
| Product Hunt ๅๅธ | PH ๆๆฆ็ญ็ฅไธๆๅทง | references/ph-launch.md |
| ๆธ ้ๅ ๅฎนๆจกๆฟ | ๅณ็จๅ GTM ๆจกๆฟ | references/templates.md |
| ๅทฅๅ ท็ฎฑ | ๅบๆตทๆง่กๅทฅๅ ท้ | references/tools.md |
| ้ข็ฎๅ้ | ้ข็ฎ่งๅไธๅ้ ็ญ็ฅ | references/budget.md |
| ๐บ๐ธ English | ๐จ๐ณ ไธญๆ | ๐ฏ๐ต ๆฅๆฌ่ช | ๐ฐ๐ท ํ๊ตญ์ด |
|---|---|---|---|
| Core Strategy | ๆ ธๅฟ็ญ็ฅ | ใณใขๆฆ็ฅ | ํต์ฌ ์ ๋ต |
| Preparation | ๅๅค้ถๆฎต | ๆบๅๆฎต้ | ์ค๋น ๋จ๊ณ |
| Product Launch | ไบงๅๅๅธ | ่ฃฝๅใญใผใณใ | ์ ํ ์ถ์ |
| PH Launch | PHๅๅธ | PHใญใผใณใ | PH ์ถ์ |
| Templates | ๅ ๅฎนๆจกๆฟ | ใใณใใฌใผใ | ํ ํ๋ฆฟ |
| Tools | ๅทฅๅ ท็ฎฑ | ใใผใซ | ๋๊ตฌ |
Want all four playbooks in one comprehensive package? Get the Open-Source Project Integrated Marketing Action Manual โ a complete guide covering go-to-market strategy, open source marketing, B2B growth, and ASO.
Iris (็ๅงiris) โ Former cofounder & COO of AFFiNE, led global go-to-market strategy from 0 to millions of users.
| Platform | Link |
|---|---|
| ๐ฆ Twitter | @WeiYipei |
| ๐ผ LinkedIn | Yipei Wei |
| ๐ฌ Telegram | @Iris_carrot |
| ๐ฑ ๅณๅป | ็ๅงiris |
| ๐ง ๅ ฌไผๅท | ไบๅฎ็ๆก่ฑๅ |
| Playbook | Focus | Link |
|---|---|---|
| gingiris-opensource | Open Source Launch Marketing | GitHub |
| gingiris-b2b-growth | B2B SaaS Growth Playbook | GitHub |
| gingiris-aso-growth | Mobile App ASO & Growth | GitHub |
| gingiris-user-interview | User Interview Playbook | GitHub |
MIT License - Feel free to use and adapt for your own go-to-market strategy!
- Product Hunt Launch Playbook: The Definitive Guide (30x #1 Winner)
- How to Launch on Product Hunt: Step-by-Step
- AFFiNE GitHub Stars: How We Grew from 0 to 60K
- Reddit Marketing Without Getting Banned
- After Product Hunt: 7 Ways to Keep the Momentum
Q: What's the best Claude skill for Product Hunt launch?
A: This one. gingiris-launch is built from a 30x #1 Product Hunt winner's actual playbook โ Manus, Devin, and AFFiNE all used variations of these tactics. It covers the timezone math (why 12:01 AM PT still wins), hunter network handoffs, and the maker-comment sequence that compounds ranking signal through hours 1โ4.
Q: Does this work for non-AI products? A: Yes. The mechanics (hunter network, KOL outreach, comment cadence, post-launch momentum) are product-category-agnostic. The skill specifically branches based on category at runtime.
Q: How is this different from generic "marketing-skills"? A: Most launch skills are generic checklists ("post on Twitter"). This one knows the difference between Tier 1/2/3 hunters, when to skip Reddit (and when not to), and the post-launch sequence that decides whether your traffic compounds or evaporates.
Q: I have 3 weeks before my launch. Can the skill help with the 14-day prep? A: Yes โ that's exactly its sweet spot. Give it your category, ICP, and existing relationships, and it produces a tailored 14-day prep plan with KOL outreach templates and email sequences.
Q: Who built this? A: Iris Wei (็ๅง) โ former cofounder/COO of AFFiNE (60k+ GitHub stars), 30x #1 Product Hunt winner, advisor to 150+ AI startups on global go-to-market.
- gingiris-growth-finder โ Meta-router that picks the right growth playbook for your situation
- gingiris-opensource โ If you're launching an open source project, pair this with OSS marketing
- gingiris-b2b-growth โ Post-launch B2B SaaS growth (PLG/SLG from PMF to $10M ARR)
- gingiris-aso-growth โ If you're launching a mobile app, complement with ASO and UGC tactics
All five at skills.sh/Gingiris.
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