Senior Data Analyst | Turning Messy Data into Decisions That Move the Business

I'm a Senior Data Analyst with 4.5+ years of experience across product analytics, business intelligence, and data engineering — currently at Maqsad, an ed-tech product.

I turn complex, messy datasets into clear decisions and measurable outcomes. My work sits at the intersection of data, product, and strategy — from building data pipelines and dashboards to uncovering the insights that drive product and business growth.

📍 Karachi, Pakistan (UTC+5) | 📄 Resume

• Product & User Analytics — retention, funnels, and user journeys through cohort and behavioral analysis
• Data Engineering & Workflow — dbt (Medallion Architecture), Spark ETL, and Python automation pipelines
• Dashboarding & Reporting — interactive, self-serve dashboards and automated reporting
• SQL & Data Optimization — high-performance queries and transformation layers
• Growth & Marketing Analytics — campaign strategy, ROI tracking, and channel diagnostics
• Cross-Team Collaboration — partner with Product, Marketing, and Leadership to turn insight into strategy

B.E. Software Engineering — NED University of Engineering & Technology (CGPA: 3.88)

Always open to interesting data problems, collaborations, or conversations about analytics.

• LinkedIn: Hanifa Elahi
• Medium: @hanifa.elahi
• Kaggle: @hanifaelahi
• HackerRank: @hanifa_elahi
• Email: hanifa.elahi@gmail.com