Senior Technical Solutions Consultant · Solutions Engineer · Ad Tech
Brooklyn, NY
Technical solutions engineer with 10+ years in ad tech, working at the seam between advertisers and platforms. I turn messy measurement, attribution, and signals problems into systems that actually ship — and I prototype the tooling to prove it out rather than just diagram it.
Away from my laptop, I love to go see music at local venues, read books, try new recipes, spend time with my family, and learn languages, especially Chinese and Spanish. I live in the best neighborhood in the world, Bushwick.
My domain wheelhouse:
- Agentic AI — prompting, RAG knowledge agents, multi-agent orchestration
- Signals & catalog — adoption, scoring, and optimization
- Attribution & measurement — architecture, reconciliation, discrepancy diagnosis
- Server-side integration — Events API, pixel implementation, conversion APIs
- Advertiser suitability — e-commerce readiness and platform compatibility assessment
- JobsOxo — a jobs pricing, management, and payroll app for small construction businesses, built on Replit with the interface designed in Claude
- An Attribution Reconciliation Diagnostic — a tool that surfaces and explains discrepancies across measurement sources, built on a Next.js / Vercel / Anthropic API stack
- A parallel fractional solutions engineering practice for seed and Series A ad tech / martech startups
💬 Ask me about: attribution as a diagnostic layer, server-side signals, or shipping production tools on top of LLM APIs.
I also build on the Anthropic API and work with BigQuery and large-scale data workflows.