Curated tools, APIs, and platforms for SEO, lead generation, and growth engineering.
- SEO
- Content & Writing
- Link Building & Digital PR
- Lead Generation & Prospecting
- Analytics & Data
- Programmatic SEO
- AEO & GEO
- Learning Resources
- Related Awesome Lists
- OpenSEO - AI-powered SEO automation and analysis platform.
- UberSuggest - All-in-one SEO tool for keyword research, content ideas, and site audits.
- Semrush - All-in-one SEO platform for keyword research, audits, and competitor analysis.
- Ahrefs - SEO toolset for backlink analysis, keyword research, and site audits.
- Moz - SEO software with domain authority and link research.
- Clearscope - AI-powered content optimization that aligns articles with what ranks.
- Surfer - On-page SEO optimization with content scoring against live SERPs.
- MarketMuse - AI content research and optimization for topical authority.
- Frase - AI content research and brief generation from search results.
- AnswerThePublic - Question-based keyword discovery from autocomplete data.
- Screaming Frog - Website crawler for finding technical SEO issues.
- Google Search Console - Official tool for monitoring indexing and search performance.
- Bing Webmaster Tools - Indexing and SEO insights for the Bing search engine.
- PageSpeed Insights - Lab and field data for Core Web Vitals and page speed.
- Sitebulb - Desktop crawler with visual technical SEO audits.
- Schema.org - Shared vocabulary for structured data markup on the web.
- Google Rich Results Test - Validate structured data eligible for rich results.
- JSON-LD Playground - Test and debug JSON-LD structured data.
- Grammarly - Writing assistant for grammar, tone, and clarity.
- Hemingway App - Editor that makes writing bold, clear, and concise.
- Jasper - AI writing assistant for marketing copy and campaigns.
- Copy.ai - AI copywriting for ads, emails, and landing pages.
- BuzzStream - Outreach workflow and relationship management for link building.
- HARO - Connects journalists seeking sources with expert pitches for coverage.
- Pitchbox - Link building and outreach automation platform.
- NinjaOutreach - Influencer and blogger outreach with link tracking.
- Respona - Automated link building and digital PR outreach.
- Hunter.io - Email finding and verification service; free tier includes 50 lookups per month.
- Apollo.io - All-in-one sales intelligence and engagement platform; free tier includes 100 exports per month.
- Snov.io - Email finder, verifier, and cold outreach automation; free tier includes 50 credits per month.
- Lusha - B2B contact data and enrichment platform; free tier includes 40 credits per month.
- ProxyCurl - LinkedIn API for people and company data enrichment; paid tier starts at $10 per month.
- Plausible - Lightweight, privacy-friendly web analytics without cookies.
- Fathom - Privacy-first analytics focused on simple, useful metrics.
- Google Analytics 4 - Google's event-based analytics platform for websites and apps.
- Matomo - Open-source web analytics platform you can self-host.
- Simple Analytics - Privacy-first analytics with clean dashboards.
- Hotjar - Heatmaps, session recordings, and behavior analytics.
- FullStory - Session replay and product experience analytics.
- Microsoft Clarity - Free heatmaps and session recordings.
- Mouseflow - Session replay, funnels, and form analytics.
- PostHog - Product analytics with session replay, feature flags, and experimentation.
- Amplitude - Product analytics for user behavior and retention.
- Mixpanel - Product analytics with funnels, cohorts, and retention.
- Abstract API - Suite of data APIs for email, phone, and IP validation.
- AlsoAsked - Explore "People Also Ask" question data for content and programmatic research.
- Programmatic SEO, Explained for Beginners - Ahrefs' guide to building keyword-targeted pages at scale from data.
- Google Sheets - Spreadsheet-driven content pipelines for low-code programmatic pages.
- NotFair Plugin - Open-source Agent Skills for SEO audits, content optimization, and GEO workflows across traditional search and AI answer engines.
- GEO: Generative Engine Optimization - Foundational research paper introducing optimization for AI answer engines.
- Perplexity - AI answer engine whose sourced responses marketers optimize for.
- ChatGPT - AI assistant that increasingly shapes how brands approach answer-engine visibility.
- Microsoft Copilot (Bing) - AI chat search that summarizes web sources in answers.
- Ahrefs Blog - In-depth SEO guides, studies, and industry data.
- Search Engine Land - News and analysis covering search and digital marketing.
- Search Engine Journal - SEO news, guides, and expert commentary.
- Google Search Central - Official Google documentation and guidance for SEO.
- Moz Blog - SEO education and industry research.
- Semrush Academy - Free SEO and marketing courses.