I build the systems that run a business: dashboards leadership actually opens, automations that remove manual work, and desktop and mobile apps people use every day.

I'm Manager – Digital Transformation at Interwood Mobel, with 10+ years across eCommerce, retail and enterprise operations. My work sits where business meets engineering: I find the manual process, the missing number or the leaking lead, then build the system that fixes it, from the database up to the dashboard.

📈 Impact so far

One internal platform that replaced dozens of spreadsheets and reports across the company.

A role-based management information system used from the CEO's office to the showroom floor.

• Stack: React + Vite · Node.js + Express · PostgreSQL · n8n · Expo (React Native) mobile app
• Data in: SAP → PostgreSQL pipelines, HubSpot (deals & tickets), Meta Ads, Google Ads, Google Reviews, store footfall, Shopify
• Role-based access: CEO, Director Sales, Marketing, Customer Service and MIS Admin each see their own view
• Modules:
  • 📊 CEO & Director Sales dashboards: company-wide KPIs, sales and pipeline
  • 🛒 eCommerce Command Center
  • 📣 Marketing: Meta + Google Ads live performance
  • 🏬 Retail, Store Traffic and Deals dashboards (showroom- and employee-level KPIs)
  • 🎧 Customer Support Tickets and Service Calls & Complaints dashboards (HubSpot-synced)
  • ⭐ Google Reviews tracker across showrooms
  • 📦 AI inventory prediction (ML forecasting)
  • 🗂 Request Desk, NCR Tracker, Meetings Command Center and Fleet Management
  • 🔐 SAP portal single sign-on
  • 🩺 Data Quality monitor and a Reports Library with CSV export

Download beautifully. Accelerate everything. A fast, open-source download manager for Windows 10/11.

• Rust engine with multi-connection downloads, dynamic splitting and crash-safe resume
• Video sites and HLS/DASH streams via yt-dlp, plus BitTorrent (magnet & .torrent)
• Bandwidth limits, scheduling, queue priorities, SHA-256 verification and browser extensions
• Rust Tauri TypeScript React

A quieter place for your downloads. A privacy-first Windows organizer for your Downloads folder.

• Sorts existing and new downloads automatically, with full undo; never overwrites, never deletes
• Custom rules, duplicate finder (size → fingerprint → SHA-256), activity log, tray mode
• Works only in the one folder you approve; nothing is uploaded
• Tauri TypeScript React

A cross-platform mobile app that coaches new dog owners through training plans and puppy routines.

• Flutter Dart · Android & iOS

Meta Ads API → n8n → database → live dashboard. Ready-to-use template, available on Etsy.

• AI agents & automation: n8n, LLM APIs, webhooks, agentic workflows
• Business intelligence: KPI design, executive dashboards, data pipelines
• System integration: SAP, HubSpot, Zoho CRM, Shopify, payments, logistics
• eCommerce growth: Shopify, Magento, WooCommerce
• Performance marketing: Google, Meta and TikTok Ads, GA4, Pixel, Clarity
• App development: web, Windows desktop (Tauri/Rust) and mobile (Flutter, React Native)

Automation & data: n8n · Airtable · Google Sheets · REST APIs · Webhooks · SAP

Platforms: Shopify · HubSpot · Zoho CRM · WordPress · Expo

Marketing & analytics: Google Ads · Meta Ads · TikTok Ads · GA4 · Meta Pixel · Microsoft Clarity

• 🧠 Unified BI web app with AI predictions for sales and footfall (in progress inside MIS 360)
• 🤖 Enterprise AI assistants on top of company data
• 💬 WhatsApp AI automation SaaS
• 📦 Predictive inventory AI, from forecast to replenishment

Education

• MBA (Marketing), in progress
• BBA (Management & Marketing), CGPA 3.65
• BA (Journalism), University of the Punjab

Certifications

• Google Project Management
• Google Digital Marketing & E-commerce
• Meta Marketing Certifications
• INCO Green Digital Skills

Languages: English · Urdu · Arabic (basic) · German (beginner)

_{Building practical systems with AI, automation and data.}