branding

Personal brand system for Erwin Lejeune (guilyx) — the single source of truth for colour, mark, and type across elejeune.me, the résumé, and anything else that carries my name.

If a project's colours drift from this repo, this repo wins.

Ink & Iris — neutral-cool near-black under a periwinkle accent.

Full rationale, usage rules, and the runner-up in brand/palette.md. Machine-readable copies live in tokens/.

brand/
├── palette.md        current palette, usage rules, accessibility notes
├── logo.md           the swarm mark — construction, sizing, misuse
└── voice.md          how the writing sounds
research/
├── palette-study.md  the five candidates that were considered, and why
└── differentiation.md what was borrowed from bchiang7/v4 and how it was replaced
tokens/
├── tokens.css        CSS custom properties
├── tokens.json       design-token JSON
└── tailwind.css      Tailwind v4 @theme block
assets/
└── logo/             SVG marks and favicons

The layout logic behind elejeune.me v4 — the restraint, the mono-label idea, the overall shape — owes a real debt to Brittany Chiang's v4 (source). None of the colour, the mark, or the structural devices documented here are hers; see research/differentiation.md for the full accounting of what was borrowed, what was replaced, and why.

The 1200×630 card used for Open Graph on elejeune.me. Built from the site's own parts — the flock as a still, the mark, and the hero spec block — so a shared link and the page it opens read as the same object. Source lives in the v4 repo; regenerate it whenever the palette or the tagline changes.