London-based product design leader with 25+ years in digital. I work best where strategy meets craft — turning fuzzy opportunities into clear product direction, aligning teams, and shipping experiences that feel inevitable.
- 🌍 Contact: https://kwedo.com
- 💼 LinkedIn: https://linkedin.com/in/kwedo
- Product discovery & definition (problem framing, opportunity mapping)
- Value generation, Product-Market fit
- Product research, usability testing, service blueprints
- Interaction design, UI systems, information architecture
- Design ops: principles, process, team enablement, mentoring
- Design systems: tokens, governance, component libraries