Principal Product Designer → Design Engineer

14 years designing complex systems — ERP, AI-powered SaaS, enterprise workflows. Now learning to build them.

Currently @ Xentral — designing AI workflow automation for 2,000+ businesses. Started at Microsoft Dynamics AX. Obsessed with the intersection of systems thinking and code.

• Architecting agentic UX — interfaces where AI acts, humans supervise
• Designing AI workflow builders for B2B SaaS and ERP automation
• Learning to code: turning 14 years of design systems thinking into shipped products

Microsoft Dynamics AX  →  Apryse  →  indinero (YC)  →  NEXT|HEALTH
→  Sellerise  →  Filemail  →  Pastel Network  →  Gelato  →  Xentral

• Xentral — Led UX for AI-powered workflow builder. Agentic features now a core part of sales demos
• Filemail — Trial-to-paid conversion 40% → 53%. Built CMS component library cutting page ship time 10×
• Gelato — Led 6 designers across 15 countries. 20%+ conversion uplift on mobile redesign
• Microsoft — Started career designing Dynamics AX (Finance, Logistics, Manufacturing)

Systems Design Information Architecture Agentic UX AI Workflow Automation
Enterprise SaaS ERP UX Strategy Design Leadership Business Process Modeling