(ml) - python implementation of bayesian media mix modelling with shape and carryover effect
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Updated
Dec 7, 2021 - HTML
(ml) - python implementation of bayesian media mix modelling with shape and carryover effect
A Data Analysis Plastfrom for business operation personnel rather than data scientists
A production-ready Bayesian MMM framework emphasizing methodological rigor over specification shopping. Full uncertainty quantification, hierarchical modeling, and async fitting via PyMC-Marketing.
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