Analytics & Machine Learning R Sidekick

A New GeneratUsing Robyn aims to reduce human bias in the modeling process, esp. by automating modelers decisions like adstocking, saturation, trend & seasonality as well as model validation. Moreover, the budget allocator & calibration enable actionability and causality of the results

An interactive Shiny app for multi-touch attribution (Markov) and a lightweight MMM-style ROI scenario simulator (MMM-lite)—with Diagnostics and Data Health checks to make results easier to trust and explain.

Shiny App for MMM