Official brand assets and guidelines for Zoo Labs Foundation (501c3)

Democratizing AI through decentralized training and open source frontier models

• Primary Color: #2ECC71 (Emerald Green)
• Secondary Color: #27AE60 (Forest Green)
• Accent Color: #F39C12 (Amber)
• Logo: Available in /assets/logos/
• Typography: Inter (primary), JetBrains Mono (code)
• Voice: Mission-driven, inclusive, empowering

zoo-brand/
├── README.md                    # This file
├── guidelines/
│   ├── logo-usage.md           # Logo usage rules
│   ├── colors.md               # Color palette and usage
│   ├── typography.md           # Font selection and hierarchy
│   ├── voice-tone.md           # Brand voice and messaging
│   └── design-system.md        # Design principles and patterns
├── assets/
│   ├── logos/
│   │   ├── zoo-logo.svg        # Primary logo (vector)
│   │   ├── zoo-logo.png        # Primary logo (raster)
│   │   ├── zoo-icon.svg        # Icon only
│   │   ├── zoo-wordmark.svg    # Wordmark only
│   │   └── variations/         # Dark mode, monochrome, etc.
│   ├── colors/
│   │   └── palette.json        # Color definitions
│   ├── fonts/
│   │   └── README.md           # Font licensing and sources
│   └── templates/
│       ├── slide-deck.pptx     # Presentation template
│       └── social-media/       # Social media templates
└── CHANGELOG.md                # Brand evolution history

Democratizing AI by building decentralized training infrastructure and protocols that enable anyone to contribute to and benefit from frontier AI development.

A world where AI is trained collectively by a global community, not controlled by a handful of corporations, ensuring AI benefits all of humanity equitably.

• Decentralization: Distributed consensus for collective intelligence
• Democratization: Open access to AI training and deployment
• Community: Global collaboration over corporate competition
• Sustainability: Efficient use of compute resources (DSO, PoAI)
• Openness: Open source code, open research, open governance

Target Audience:

• AI researchers and enthusiasts
• Open source contributors
• DeFi and crypto communities
• Academic institutions
• Social impact organizations

Key Differentiators:

• 501(c)(3) non-profit foundation structure
• Decentralized Semantic Optimization (DSO) protocol
• Proof of AI (PoAI) consensus mechanism
• Co-development with Hanzo AI and Zen LM
• Focus on collective intelligence and experiential learning

The Zoo logo symbolizes diverse species (models/agents) thriving in an ecosystem through collaboration. The green palette represents growth, sustainability, and organic development.

• Emerald Green (#2ECC71): Growth, nature, community
• Forest Green (#27AE60): Stability, trust, foundation
• Amber Accent (#F39C12): Energy, optimism, collaboration

• Inter: Accessible, modern sans-serif for all communications
• JetBrains Mono: Technical documentation and code examples

• Use official logos from this repository
• Emphasize the 501(c)(3) non-profit nature
• Highlight community and decentralization themes
• Reference collaboration with Hanzo AI and Zen LM
• Link to zoo.ngo and zoo.ai as primary web presence

• Don't modify logo proportions or colors
• Don't imply commercial motives (we're a non-profit)
• Don't use logos without proper attribution
• Don't misrepresent the foundation's mission
• Don't use outdated branding materials

• Website: https://zoo.ngo
• Community: https://zoo.ai
• GitHub: https://github.com/zooai
• Papers: https://papers.zoo.ngo
• Documentation: https://docs.zoo.ai

Zoo Labs collaborates closely with:

• Hanzo AI Inc: Economic infrastructure (HMM, ASO protocols)
• Zen LM: Ultra-efficient models (600M-480B) co-developed with Hanzo
• Lux Network: Blockchain infrastructure and settlement layer

Brand assets are © 2024 Zoo Labs Foundation. Usage permitted for:

• Official Zoo Labs projects and communications
• Community projects contributing to Zoo ecosystem (with attribution)
• Educational and non-profit purposes (with citation)

Commercial use requires written permission from foundation@zoo.ai.

For brand guidelines questions or asset requests:

• Email: foundation@zoo.ai
• GitHub Issues: https://github.com/zooai/brand/issues

See CHANGELOG.md for brand evolution history.

Last Updated: 2025-10-29
Version: 1.0.0
Tax Status: 501(c)(3) Non-Profit Foundation