Blinkit

keep them coming 👀

we’re both bringing something to the table 🫶🏼

What would it take for you to consider a switch to an electric vehicle? For delivery partners, this choice comes with a lot of considerations, from vehicle costs and rental options to charging access. EV Bazaar is a forum to bring them these answers from the right stakeholders. We bring policymakers, EV manufacturers, rental partners, charging providers and platforms under one roof, so they can make informed choices. Here's looking back at the 3rd edition of the EV Bazaar 🛵

Is it tomato or tomato?

Blinkit made a delivery bag something people actually want to collect. And that’s what caught my attention about its Pokémon collaboration. But the interesting part isn’t just nostalgia. It’s how Blinkit used something that was already part of the customer experience. You’re ordering groceries anyway. The bag is going to reach your doorstep anyway. Now there’s an added element of surprise — which Pokémon will you get? And when people start sharing their bags, comparing collections and posting about what they got, the campaign gets attention beyond Blinkit’s own social media. They even introduced a contest where people could showcase their collections for a chance to win a trip to Japan. What I like about this campaign is that Blinkit didn’t need to create a new reason for people to interact with the brand. It made an existing interaction more memorable. The delivery bag wasn’t just packaging anymore. It became part of the experience. Makes you think — how many brands overlook the marketing potential of things their customers already interact with every day? #Marketing #BrandStrategy #ConsumerBehaviour #Blinkit #QuickCommerce #BrandExperience

At the third edition of EV Bazaar in Delhi, thousands of delivery partners met EV manufacturers and rental partners to work out which EV suits their needs. Should they buy or rent? Would battery swapping work for them? How much would they save on fuel? Their questions were about finding the right fit as they actively consider switching to EVs. Gracing us at the event were Shri Mahmood Ahmed, Additional Secretary, Ministry of Road Transport and Highways; Shri Jitendra Patil, Head of the Maharashtra EV Cell and former Indian cricketer, Shikhar Dhawan.

In FY2026, 31 lakh Indians chose to earn through Zomato and Blinkit as delivery partners. That’s 57% more than the previous year. Behind every one of these numbers is a person with interests and ambitions. A student balancing classes, an entrepreneur building something of their own, a dancer pursuing their passion, and a parent juggling work and family. We co-created this song with Amit Trivedi to celebrate our delivery partners, their many pursuits, and the journeys they’re on. We’re proud to be a part of each and every one of them.

Green is our second favourite colour 🤭 For the third time, EV Bazaar is here so that delivery partners can discover, assess and adopt electric vehicles with ease 💚 Stay tuned for more updates.

hello, Apple Pay 👋