Meesho

Every order placed, product viewed and notification sent on Meesho moves through a queue. At peak, that’s millions of events every second, flowing across hundreds of services. 🚀 Our latest tech deep-dive looks at how our engineering team built MQ (Meesho Queue), a platform that makes Kafka simple to use and gives every team tuned, fully monitored queues by default. With MQ, we moved ~5,000 topics across three platform migrations without the services on top changing a single line of code, all while live traffic kept flowing. Read the full deep-dive here: https://lnkd.in/gMxRC-SC Avinash Devadhar S, Ramiz Mehran #Meesho

Building for Bharat means building for every network, every device and every dialect. Our tech team (Shubham Sharma) talks to Google Cloud about the systems that make it work at Meesho scale: ⚡️Low latency, even when traffic surges during peak sales 📍The same reliable experience for a shopper in a tier-3 town as in a metro 📊 52% faster data processing, so recommendations show up while intent is still fresh 🎙️Vaani – Your Meesho Dost: 1.5 million users in the first month, and 22% higher conversion among users who engage with it All of this is built with one principle in mind: every rupee spent has to earn its place without compromising stability. Because making internet commerce accessible to everyone starts with the systems behind it. Watch the full conversation here: https://lnkd.in/gbkMbTKR Google Cloud #Meesho #GoogleCloud #VoiceCommerce

Smarter delivery starts with understanding the geography of every neighbourhood. From dense urban clusters to sprawling rural areas, Meesho’s Data Science team is building new ways to understand how delivery density varies across India. Our latest tech deep-dive explores a new geospatial clustering framework that uses these patterns to create smarter, more operationally relevant delivery zones. The approach can help strengthen pickup spot allocation, rate card selection and manpower planning across our network. Read the full deep-dive here: https://lnkd.in/dQMj3TBe Arpit Tiwari Bhavuk Singhal Anshu Aditya Aryan Tiwari Shubham Jain Debashis Mukherjee Debdoot Mukherjee #Meesho

When you have a baby, some things quickly become part of your everyday routine. Wipes, bath time, diapers etc. The little essentials that somehow never seem to stay stocked for long. For parents across the country, that everyday routine is increasingly moving online and Novel’s growth on Meesho Mall shows just how widely these everyday essentials are finding their way into homes across Bharat. The brand has reached 3,000+ cities and averaged close to 1,000 orders per city. What’s interesting is where this growth is coming from. Some of Novel’s fastest-growing markets, including Domkal, Farakka, Dhulian, Majhaul and Plassey, have seen orders grow by more than 100% year on year. At the heart of this demand is Baby Wipes, with nearly 30 lakh orders across Bharat. But this basket is beginning to widen. Baby Body Wash has grown over 100% YoY, while Baby Diapers have grown around 500% YoY. Adult Diapers too, are emerging as a fast-growing category, expanding the brand's presence across a wider set of care needs. A brand like Novel can begin as a simple everyday purchase for a child, and over time become part of the rhythm of an entire household. We’d love to connect with you if you are a brand looking to tap into Bharat. Reach out to us at mall.onboarding@meesho.com! #MeeshoMall #Bharat #BabyCare #BrandGrowth #Ecommerce

How do you build an e-commerce platform for a billion consumers with vastly different needs? For India’s Meesho, the answer has been affordability, simplicity, and connecting local businesses with local buyers. In the latest edition of our #LeadingAsia series, Meesho CEO and cofounder Vidit Aatrey discusses the decisions behind the company’s growth, from its zero-commission model and technology-enabled logistics to its evolving use of AI. https://mck.co/4s4wNWt

From dandiya sticks to golu dolls, Bharat is celebrating Navratri in full swing! 🪔 Dandiya orders surged 125% YoY, puja article orders grew 70%, and a lehenga choli was ordered every 4.7 seconds on Meesho. Nine nights, countless traditions, and a whole lot of festive shopping. ✨ #Meesho #Navratri #Bharat

🚀 Every growing business has a next milestone. For some, it’s the journey towards public markets. Through Project Shikhar, our initiative with BSEIndia, we brought together 130+ Meesho sellers across Delhi and Surat to explore the SME listing journey and understand what it takes to become IPO-ready. From financial preparedness, governance and compliance to first-hand insights into the listing journey, the sessions brought together perspectives from across the capital markets ecosystem. A special thank you to Corporate Makers Capital, Smart Horizon and GYR Capital Advisors for sharing their expertise, and to ENS Enterprise and Desco Infratech Ltd for sharing their SME listing experiences with our sellers. What stood out was the ambition in the room, reflected in the thoughtful questions sellers brought to the table and their eagerness to prepare their businesses for the next stage of growth. Thank you to BSEIndia and all our knowledge partners for making these sessions meaningful. Here’s to helping more entrepreneurs build stronger businesses and take their next big leap. 🔔 🌿 Vidit Aatrey Sanjeev Barnwal #Meesho #ProjectShikhar #Entrepreneurship #SellerEmpowerment

Building at scale is less about celebrating milestones and more about staying ahead of the next hard problem. Vidit’s conversation with McKinsey touches on technology, long-term conviction and what it takes to keep pushing toward the next 100 million customers. Read more here: https://lnkd.in/dA8drDYx Sathya Prathipati

What does it take to build for India without getting trapped by today’s metrics? In his conversation with McKinsey, Vidit Aatrey talks about affordability, ambition and why some of the most important decisions only make sense over a much longer horizon. Read more here: https://lnkd.in/dA8drDYx Sathya Prathipati