Myntra

Preventative. Ingredient- Focussed. SPF first. Minis before full sizes. That’s how Gen Z shops for beauty! At Myntra Beauty IRLwe launched Beauty in the Age of Gen Z, our report on how this generation lives, loves, discovers and shops Beauty and Personal Care. Our hosts for the evening, Naina Bhan and Sakshi Shivdasani, then took the podcast off the screen and into the room for a panel with Karishma Kewalramani, Founder, FAE Beauty, Radhikka Ghai, Founder and CEO, kindlife, and renowned dermatologist, Dr Madhuri Agarwal on the new Indian beauty consumer. Their take: this generation knows what it wants, and it’s not one size fits all. What the report found: → 60% of Myntra Beauty’s shoppers are Gen Z, and half of them are in Tier 2 and 3 cities → SPF is up 60% among Gen Z shoppers, and it’s something they use all year round → 53% of luxe makeup orders include a mini product, because Gen Z likes to be sure before they commit → K-Beauty demand is up 200% →Hair masks up 110% →Men's skincare orders up 78% The evening then amped up the glam quotient, with those shaping India’s Beauty landscape taking over our Gen Z beauty booth: pops of colour, rhinestones and looks to match fresh beauty conversations from the report’s findings. #MyntraBeauty #MyntraBeautyIRL #BeautyInTheAgeOfGenZ Sharon Pais | Sruti Ravi | Deepash Jain | Deepak Joshi | Apoorv Ashutosh | Madhavi Srinivas | Sipika Khandka | Soujanya Kadiyala | Chhaya Gandhi | Karishma Kewalramani | Radhika Ghai | Dr. Madhuri Agarwal

Back to the grind, but the garba playlist is still on loop. ✨ #Myntra #LifeAtMyntra

Dussehra is about letting go of what holds us back. Why should fashion be any different? This festive season, let’s leave outdated fashion rules behind and make room for personal style. ✨

Some traditions never go out of style. Happy Dussehra 🏹 #Myntra #Dussehra

I took my girls to work yesterday. And I think they now like my office more than I do! :) It’s festival time, our caregiver needed the day off (and rightly so!) and I needed to be at work. So off we went, all three of us, to Myntra. Now, I thought they’d hang around my desk, get a little bored, ask me a hundred times when we’re going home. Clearly, I had underestimated the whole thing. Between Barista, the massage chair, foosball, the gaming arcade, pickleball and a rather fancy lunch at the cafeteria, these two had a PACKED schedule. Somewhere in the middle of all this, I realised how nice it is to not have to stress about days like these. Because every working parent knows that some mornings, the biggest challenge isn’t the work waiting for you. It’s figuring out how you’re going to make the day work in the first place. Myntra’s Bring Your Kids to Work policy made that part easy. No big life lesson here. Just a working mum, two very happy girls, and a workplace that made an otherwise tricky day feel pretty easy. Although I do have one problem now. They’ve discovered that Mum’s office has better entertainment options than home. And with their Dussehra holidays still on, I have a feeling this might not be their last visit. :) #LifeAtMyntra

Before it becomes a campaign, it’s a hundred conversations, a few wild ideas, several “what ifs?” and a whole lot of making it happen. Take a peek behind the scenes with Myntra’s Marketing team and see how ideas turn into campaigns! Be The Trend. Be Myntra. #Myntra #Myntraite #LifeAtMyntra #MarketingTeam #OfficeBTS

Introducing: Beyond The Seams series! We’re kicking off our new series with Monalisa Panda, Associate Director - Social Media Marketing, Creator Ecosystem. From the everyday moments to the Big Fashion Festival buzz, get a glimpse into Monalisa’s day and see what keeps her going during one of the most exciting times at Myntra. Hit play to catch the fun and get a peek into her world this BFF! #Myntra #BigFashionFestival

Sometimes, the best product stories are the ones that happen in the little moments of everyday life. From finding something for yourself and thinking of someone you love, to making a special moment even more memorable, these are the experiences that remind us why we build what we do. #Myntra #MNow #Myntraites #Testimonials

Building what’s next takes more than a vision. It takes sharp insights, long-term thinking and the courage to explore new possibilities. We’re delighted to welcome Sruti Ravi to Myntra as Vice President & Head of Strategy & Business Insights. With over 15 years of experience across consumer and technology businesses, Sruti brings a diverse perspective spanning strategy, investing, partnerships and growth. At Myntra, she will help shape our long-term strategic direction, incubate 0-to-1 bets and strengthen the business insights capabilities that power data-driven decisions. Welcome to Myntra, Sruti. Here’s to new perspectives and building what’s next, together. Be The Trend. Be Myntra. #WelcomeToMyntra #Leadership #Strategy #Myntra

Books have been Shruti’s friends since childhood. And even on the busiest days, she still finds time for a chapter or two! For Shruti Dutta, Lead Associate- Design (FWD), reading is her way to switch off, slow down and escape the everyday. At Myntra, that could mean finding a quiet corner at the reading nook or swapping recommendations and current reads with fellow book lovers at Bookworms, Myntra’s book club. For anyone waiting to start their own reading journey, her advice is simple: just pick a book and start. Watch Shruti’s story in this edition of Show & Tell. Be The Trend. Be Myntra. #Myntra #LifeAtMyntra #Myntraite #ShowAndTell