Nykaa’s cover photo
Nykaa

Nykaa

Technology, Information and Internet

Mumbai, Maharashtra 1,079,198 followers

India's most preferred destination for beauty, fashion and lifestyle.

About us

Nykaa is India’s leading beauty and lifestyle company, built on a vision to bring inspiration and joy to people everywhere, every day. Founded in 2012 by Falguni Nayar, Nykaa has redefined how India discovers, shops, and engages across beauty, fashion, and lifestyle. Today, it serves 55 million+ customers through a connected omnichannel ecosystem of 313+ stores across 99 cities, offering a thoughtfully curated assortment of global icons, luxury labels, homegrown favourites, and emerging cult brands across beauty, personal care, wellness, and fashion. Nykaa’s ecosystem includes Nykaa Beauty, Nykaa Fashion, Nykaa Man, Nykaa Superstore, Nysaa in the Middle East, and Nykaa Now, bringing together content, community, commerce, and convenience to create seamless consumer experiences. Alongside its marketplace, Nykaa has built a growing portfolio of owned brands, including Nykaa Cosmetics, Kay Beauty, Dot & Key, Earth Rhythm, Nykaa Wanderlust, Nykaa Perfumery, Nykd by Nykaa, KICA, RSVP, and Gajra Gang, reflecting its commitment to innovation, quality, and consumer-first design. Innovation is at the heart of the Nykaa experience. From AI-powered innovations like Semantic Search, Virtual Closet, Skin Scan, and AskNykaa to personalised recommendations, expert-led content, immersive retail experiences, and seamless omnichannel journeys, Nykaa is building the next generation of AI-native commerce, where discovery is more intuitive, shopping is more personalised, and every interaction is designed around the consumer. Derived from the Sanskrit word Nayaka, meaning "one in the spotlight," Nykaa celebrates individuality and self-expression. As a trusted companion in beauty and lifestyle, Nykaa empowers every consumer to discover what makes them unique, because every expression deserves to shine.

Website
http://www.nykaa.com
Industry
Technology, Information and Internet
Company size
1,001-5,000 employees
Headquarters
Mumbai, Maharashtra
Type
Public Company
Founded
2012
Specialties
E-commerce, Technology, Beauty, Fashion, and Lifestyle

Locations

Employees at Nykaa

Updates

  • View organization page for Nykaa

    1,079,198 followers

    Meet Rinzing C. Bhutia, recipient of the Visionary Women’s Award at BEAUTY&YOU India 2026. As Founder and CEO of agapi, Rinzing is bringing the ancestral botanical knowledge and biodiversity of the Eastern Himalayas into contemporary skincare. Founded in Sikkim in 2019, agapi works with ingredients such as mugwort, locally known as Titepati, while building economic opportunities for women within the communities where its knowledge and resources originate. Through a decentralised, women-led model, agapi has trained over 500 women across Sikkim. The brand has also become the first women-led skincare brand from Northeast India to secure Foreign Direct Investment (FDI). The Visionary Women’s Award recognises Rinzing’s work in building a business that connects heritage, entrepreneurship and opportunities for women. Presented by The Estée Lauder Companies with launch partner Nykaa and support from Startup India, BEAUTY&YOU India celebrates the women shaping the future of Indian beauty. [Nykaa, BEAUTY&YOU]

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  • View organization page for Nykaa

    1,079,198 followers

    Meet GOYAM Green Tech, the BREAKTHROUGH Award winner at BEAUTY&YOU India 2026. Led by Ajaykumar Mehta, Shriya Rambhia and Dheer Rambhia, GOYAM transforms Indian agricultural oils and by-products into fragrance ingredients, green solvents and specialty chemicals. Its portfolio includes Solvenal®️, Nat Ionone, clove-derived vanillin and GoyAm®️Max. By finding new applications for agricultural resources, GOYAM is creating new possibilities for the ingredients that go into fragrance and beyond. Congratulations to Ajaykumar Mehta, Shriya Rambhia and Dheer Rambhia on this recognition. Presented by The Estée Lauder Companies, with launch partner Nykaa and support from Startup India, BEAUTY&YOU India champions innovation across the beauty industry. [Nykaa, BEAUTY&YOU]

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  • View organization page for Nykaa

    1,079,198 followers

    Meet de icebreaker creative studio (DIB), the DESIGN Award winner at BEAUTY&YOU India 2026. Founded by Pankti Sheth in 2019, DIB is an Ahmedabad-based creative studio that turns brand thinking into tangible experiences, with packaging design at the heart of its practice. Working with established and emerging brands across consumer categories, the studio brings together commercial relevance, cultural understanding and a global design perspective. Its approach recognises the role design can play in how a product is experienced, understood and remembered. Congratulations to Pankti Sheth and the DIB team on this recognition. Presented by The Estée Lauder Companies, with launch partner Nykaa and support from Startup India, BEAUTY&YOU India celebrates the creative thinking shaping the future of beauty. [Nykaa, BEAUTY&YOU]

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  • View organization page for Nykaa

    1,079,198 followers

    Meet BOLDPURITY, the IMAGINE Award winner at BEAUTY&YOU India 2026. Co-founded by Khatija Shabana, a certified cosmetic chemist, and Syed Mohammad Fouzan, BOLDPURITY is building a formulation-led skincare business with in-house research and manufacturing in India. Its approach combines advanced delivery technologies, micro-batch production and in-vivo testing on Indian skin. By placing formulation and product development at the centre of its approach, BOLDPURITY is working towards skincare designed around the needs of Indian consumers. Congratulations to Khatija Shabana and Syed Mohammad Fouzan on this recognition. Presented by The Estée Lauder Companies, with launch partner Nykaa and support from Startup India, BEAUTY&YOU India supports emerging entrepreneurs bringing new ideas to the beauty industry. [Nykaa, BEAUTY&YOU]

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  • View organization page for Nykaa

    1,079,198 followers

    Meet LAANI, the GROW Award winner at BEAUTY&YOU India 2026. Founded by Nirja Bhatt, LAANI is building body care solutions around a challenge familiar to many Indians: managing sweat and odour in a hot, humid climate. Its debut product, a water- based Clear Deodorant Stick, is designed with the needs of Indian consumers in mind, with over 50,000 sticks sold in its first six months. From identifying a familiar problem to building a product around it, LAANI represents the potential of homegrown brands to create solutions that resonate with their consumers. Congratulations to Nirja Bhatt on this recognition. Presented by The Estée Lauder Companies, with launch partner Nykaa and support from Startup India, BEAUTY&YOU India champions the next generation of Indian beauty entrepreneurs. [Nykaa, BEAUTY&YOU]

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  • View organization page for Nykaa

    1,079,198 followers

    What happens when your favourite food trends inspire your next signature scent? From the matcha craze to the growing love for fruity, indulgent notes, gourmand perfumery is having a moment in beauty. Nykaa Perfumes is tapping into this trend with three new additions to its Gourmand Collection: Raspberry Glaze, Matcha Mousse and Fig Soufflé. Inspired by trending ingredients and reimagined for your everyday scent rotation, these launches bring a fresh, playful take to gourmand perfumery. Ready to find your next favourite? Grab yours now: https://lnkd.in/dJudeKgW [Nykaa Perfumes, Nykaa, Gourmand Collection]

  • View organization page for Nykaa

    1,079,198 followers

    A little over a year ago, Kay Beauty arrived at Space NK in the UK, opening up an exciting new chapter for the brand. For Nykaa, this journey has been about building a beauty brand with a distinctive identity and taking it to new audiences, without losing sight of what makes it special. Co-founded by Nykaa and Katrina Kaif, Kay Beauty celebrates individuality and self-expression, bringing its own perspective to the beauty landscape. Today, its presence at Space NK is a testament to how the brand has grown and the possibilities that lie ahead as it continues to reach beauty enthusiasts across markets. Here’s to everything Kay Beauty is building, in the UK and beyond [Nykaa, Kay Beauty]

  • View organization page for Nykaa

    1,079,198 followers

    India’s premiumization wave is reshaping how consumers live, shop and experience brands. At the SBI Amundi Investment Seminar, our Executive Director & CEO, Nykaa Beauty, Anchit Nayar, joined Vikas Oberoi, Chairman & Managing Director of Oberoi Realty, for a panel discussion on “Premiumization Wave: India’s Lifestyle Upgrade,” moderated by Aabha Bakaya, veteran business journalist and CEO of Ladies Who Lead. As Indian consumers evolve in their aspirations, expectations and spending choices, premiumization is becoming an important force shaping categories across beauty, retail and lifestyle. The conversation explored this shift and what it means for businesses looking to stay relevant to the next generation of Indian consumers. [Nykaa, Premiumization, Indian Consumer]

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  • View organization page for Nykaa

    1,079,198 followers

    Meet the finalists shaping the future of Indian beauty. The next wave of beauty innovation is here, led by founders who are challenging conventions, reimagining products and bringing fresh perspectives to the industry. As the lead partner of BEAUTY&YOU India 2026, Nykaa is proud to champion these emerging entrepreneurs and support their journey from bold ideas to brands with the potential to make a lasting impact. In partnership with The Estée Lauder Companies Inc., Startup India, BEAUTY&YOU continues to create opportunities for the next generation of beauty founders to learn, grow and take their ideas further. Congratulations to all finalists. We’re excited to see what they build next. [Nykaa, BEAUTY&YOU]

  • View organization page for Nykaa

    1,079,198 followers

    Every brand has a story. The best way to discover it is at its roots. Nykaa and Yves Rocher took creators to La Gacilly, France: the birthplace of Yves Rocher, for an immersive journey into the brand’s heritage, botanical expertise and approach to innovation. From exploring how products are developed to tracing the journey from seed to vanity shelf, the experience offered a closer look at the science, nature and craftsmanship behind the brand. Because beauty discovery goes beyond the products themselves. It’s about understanding the stories, expertise and values that shape them. Discover the world of Yves Rocher, available exclusively on Nykaa. Explore the range here: https://lnkd.in/d5gchKpM [Nykaa, Yves Rocher, Beauty Discovery, Global Beauty]

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