Central Dairies

Central Dairies hadn’t changed their cartons in decades. The only truly local dairy in Newfoundland, it was time to show their homegrown pride with a whole new line-up of packaging. Every carton design screams Newfoundland, and that makes Newfoundlanders want to put it in their fridge. It got people talking on social media, even on the local news. It’s 100% local, inside and out.

Client: nldairy (Newfoundland – Canada)
Agency: m5 Executive
Creative Director: Damian Bonse
Creative Director: Vicki Murphy
Art Director & Illustrator: Juan Arango, Michaela Benoit
3D Designer: Gareth Fowler