HIGHBERLAND

In this Curator’s Insight, we take a look at HIGHBERLAND, a premium wine label designed by Cosovan Svetlana.

The pomegranate is sliced open like a gemstone chest, revealing jewel-like seeds that almost dare you to taste their richness, and the hummingbird is hovering as if to guard this treasure of nature. The flowers, lush and detailed, feel like they’re whispering hints of the wine’s bouquet before you even pour a glass.

What’s unique is how the design manages to feel both opulent and playful. The gold foil and embossed textures scream luxury, but the vibrant color palette and whimsical illustration style keep it approachable. It’s not just targeting the “serious” wine drinker—it’s inviting someone who wants their bottle to feel like a gift, a celebration, a little moment of joy.

The design embraces cultural storytelling that resonates strongly in the Chinese market without resorting to clichés. The pomegranate, a symbol of abundance and prosperity, gets center stage. The circle is a subtle nod to harmony and the cyclical rhythm of nature, while the bird adds a sense of freedom and aspiration.

From a tactile standpoint, the label is designed to be irresistible to touch—those layered embossings and metallic finishes will practically have shoppers running their fingers over it in the store. And let’s be real: once they’ve picked it up, half the battle is won.