About Face

Slouch Hat Wines’ newest brand, About Face, is all about breaking away from the crowd and chasing your dreams, even if it means standing out or taking a different path. Inspired by the brand owner’s military background, the name is a command that means, “a turn made so as to face the opposite direction.”

We developed an abstract illustration highlighted in a black gloss to represent the about face to a new direction. The cork is emblazoned with two mirrored “Fs” that form the letter A, creating a proprietary monogram for the brand.