Chemistry

Chemistry by Stoller Wine Group was restaged to embody the synergy between the technical and artistic aspects of crafting exceptional wine. The new packaging was designed to attract a younger consumer seeking beautiful wines at an exceptional value.

We created a new look for the brand inspired by alchemy, the seemingly magical process of combining elements to transform something common into something new and beautiful. For the primary icon, we developed a mystical symbol with an eye in the beating heart representing the heart and soul that goes into every bottle and shines through in every glass. A codex of symbols was developed, giving each wine a pictorial expression of its character.