Pond Fork Whiskey

One century ago, Pond Fork Whiskey was one of the top Whiskey brands in the world. Four generations later, Corning & Company came to us to help them restore the historic brand. The new design needed to honor the original legacy of the brand while exhibiting a more contemporary aesthetic.

The label design utilizes the historic PF icon and WHISKEY text with very minimal refinements. These equity elements carry the essence of the brand and pay homage to the inaugural 1800s-era label. For the closure, we recreated the original glass T-top with an antique metal coin. We refined the historic Pond Fork wordmark, fine-tuning the letterforms to create a balanced, bold brand name. Embossed details, a gold foil coin, and an intricate die cut elevate the heritage brand and bring it forward to the 21st century.