World Beer Series

World Beer Series is a craft beer collection where graphic design takes center stage.

Each can represents a country through its most iconic beer style—Mexican Lager, English Porter, Belgian Dubbel, German Münchner Helles, Irish Stout, and Czech Pilsner. The visual concept merges cultural identity with contemporary design, creating characters inspired by art toys, each dressed with traditional elements that symbolize its origin.

This playful yet refined aesthetic transforms the cans into collectible pieces, where color palettes, typography, and illustration work together to convey both authenticity and modern appeal. Beyond packaging, the project creates a visual narrative that invites consumers to explore the world through design. Every can is not only a beer, but also a storytelling canvas—uniting culture, creativity, and craftsmanship in a global journey.