Howdy is an Instagram outreach platform that automates personalized direct messaging at scale by letting you build lead lists from any public post, hashtag, location engagement, or follower base, then drop in a quick prompt to generate warm, human-feeling messages that read as if you’d hand-crafted each one. Through a simple Chrome extension and companion web app, you can collect and segment thousands of leads into custom lists, filter and tailor outreach with campaign rules, write unique messages or leverage AI-driven suggestions, schedule automated follow-ups that respect Instagram’s timing guidelines, and track performance via built-in analytics showing messages sent, replies received, and engagement metrics, all without manual copy-pasting or forgotten follow-ups. Howdy supports multi-account management, offers 20 free credits at signup, and consolidates lead discovery, message automation, and reporting into a single high-velocity workflow, saving users 20+ hours per week.