Best Marketing Software
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Compare the Top Marketing Software as of November 2025
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What is Marketing Software?
Marketing software is used to help businesses manage their marketing activities more effectively. It includes tools such as analytics, automation, and customer relationship management. This type of software is used by many businesses in order to organize and analyze their customer data, as well as to improve customer engagement. Marketing software can be tailored to the specific needs of each business and offers a range of features from basic tracking to advanced reporting capabilities. Compare and read user reviews of the best Marketing software currently available using the table below. This list is updated regularly.
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1
HubSpot CRM
HubSpot
HubSpot brings your marketing, sales, and service teams together on the same AI-powered customer platform. HubSpot's Customer Platform is not just a tool; it's the heartbeat of your business. Designed with passion and precision, our CRM stands out as the ultimate solution for empowering your team to build deeper customer relationships. It transforms the way you engage with your clients by offering a seamlessly integrated, all-in-one platform for sales, marketing, and customer service. With HubSpot's CRM, you gain unparalleled insights into your customer interactions, all organized in an intuitive, easy-to-navigate dashboard that promises to skyrocket your team's efficiency. Our platform is engineered to grow with you, offering scalable solutions that adapt to your evolving business needs. What's more, HubSpot's Customer Platform includes a robust free version, packed with essential features, making it the perfect choice for ambitious businesses of all sizes.Starting Price: Free -
2
Klaviyo
Klaviyo
Klaviyo is an all-in-one platform that makes it easy for B2C businesses grow by integrating marketing, analytics, and customer service in one solution. Powered by unified data and built-in AI, it's faster and easier than ever to create personalized, lasting customer relationships. Klaviyo unifies your customer profiles by capturing every event, and then lets you orchestrate your email marketing, SMS marketing, push notifications, WhatsApp, and RCS campaigns in one place. Klaviyo AI helps you build audiences, write copy, and optimize — so you can always send the right message at the right time, automatically. With real-time attribution and insights, you'll be able to make smarter, faster decisions that drive ROI. Trusted by more than 170,000 businesses, Klaviyo can grow your business while keeping operations simple and customer relationships strong.Starting Price: $0/month -
3
Pipedrive
Pipedrive
Pipedrive is a web-based sales CRM (customer relationship management) software that lets sales teams track pipelines, optimize leads, manage deals and automate their entire sales process to focus on selling. Pipedrive’s simple interface empowers salespeople to streamline workflows and unite sales tasks in one workspace. Unlock instant sales insights with Pipedrive’s visual sales pipeline and fine-tune your strategy with robust reporting features and a personalized AI Sales Assistant. Reach the right contacts at the right time with intelligent lead segmenting and activity reminders that tell you when to take action. When it’s time to seal the deal, compose instant, irresistible sales emails in just one click. With Pipedrive, winning has never been easier.Starting Price: $24/month -
4
Zendesk
Zendesk
Zendesk is an AI-powered service solution that’s easy to set up, use, and scale. It works out-of-the-box and adapts quickly, enabling businesses to move faster. Built on billions of CX interactions, Zendesk AI supports the whole service journey—from self-service to agents to admins—helping teams resolve issues faster and operate efficiently at scale. Zendesk empowers agents with tools, insights, and context to deliver personalized service on any channel—social messaging, phone, or email. It unifies personalized conversations, omnichannel case management, AI workflows, automation, and a Marketplace of 1200+ apps. Easy to implement, it frees teams from relying on IT or costly partners. Serving over 130K global brands in 30+ languages, Zendesk simplifies business complexity to create meaningful customer connections. Headquartered in San Francisco, it operates worldwide.Starting Price: $25/agent/month -
5
TextUs
TextUs
TextUs is the leading text messaging service provider for businesses that want to engage in real-time conversations with customers, leads, employees and candidates. Text messaging is one of the most engaging ways to communicate with customers, candidates, employees and leads. 1:1, two-way messaging encourages response and engagement. Text messages help teams get 10x the response rate over phone and email. Business text messaging has become a more viable form of communication than traditional mediums. The TextUs user experience is intentionally designed to resemble the familiar SMS inbox, allowing users to easily manage contacts, conversations, and campaigns. Work right from your desktop with the TextUs web app or use the Chrome extension alongside your ATS or CRM. Leverage the mobile app for on-the-go sending and responding.Starting Price: $299 per month -
6
OptiSigns
OptiSigns
OptiSigns is all about making it easy for you to connect with your audience. We're top-notch at what we do - providing digital signage that catches people's attention. For just $10/month per screen, use any display to capture your audiences attention! Remotely manage it all from one central portal. Indulge in features, images, videos, playlists, and schedules. Jazz it up with apps like Google Slides, Weather, Instagram, Facebook, Twitter, and more. Oh, and did we mention? We play nice with the most hardware and operating systems in the market like Fire TV Stick, Android, Chrome, Raspberry Pi, Roku, Windows, Linux, and MacOS. Time to unleash your business potential!Starting Price: $10.00/month -
7
Jotform
Jotform
Trusted by over 25 million users, Jotform is an all-in-one, no-code platform that simplifies data collection, automation, and online sales. Using its drag-and-drop Form Builder, businesses can create customized forms and surveys to collect leads, payments, and e-signatures. With 10,000+ templates and advanced features like conditional logic and 200+ integrations, Jotform streamlines workflows. Jotform's AI-powered Agents provide real-time customer support, guiding users through form submissions, answering questions, and ensuring a smooth experience while reducing manual intervention. These AI agents learn from interactions to improve responses, enhancing efficiency and customer satisfaction. The platform also includes a Store Builder to sell products and services, accept payments through 30+ gateways, and tools like Approvals and Report Builder to automate workflows and generate actionable insights.Starting Price: $34 per month -
8
Twilio Messaging
Twilio
Twilio's Messaging API is a powerful tool that enables businesses to integrate messaging capabilities into their applications seamlessly. It offers a stable RESTful API that allows developers to send and receive SMS, MMS, and WhatsApp messages globally. With Twilio's Messaging API, businesses can automate and scale their communications, ensuring messages are delivered over the preferred channels of their customers. The API supports a variety of sender types, including long codes, short codes, toll-free numbers, and alphanumeric sender IDs, providing flexibility in how messages are sent. Additionally, Twilio's Messaging Services feature allows companies to group global senders and enable intelligent sending, automating sender selection, and handling compliance regulations. The API also supports inbound webhooks, allowing businesses to handle responses programmatically and engage in two-way conversations with their customers.Starting Price: $0.0079 per message -
9
viewneo
Adversign Media
Unlock the potential of viewneo, a premier digital signage software solution designed for every scale of business, from small retail locations to global enterprises. Our powerful digital signage platform integrates effortlessly with essential tools like RFID readers and the sophisticated viewneo Butler smart device gateway, setting a new standard in visual communication technology. Elevate your digital signage network with over 20 plugins from viewneo. These plugins enhance functionalities such as real-time weather, interactive video walls, and seamless integration of social media displays from platforms like Instagram and Facebook. This extensive plugin library allows businesses to craft customized, impactful digital signage content that engages and captivates audiences. Streamline your digital signage management with viewneo’s robust Content Management System (CMS). This user-friendly system simplifies the scheduling and distribution of content across various location.Starting Price: $21/month -
10
Semrush
Semrush
Semrush is an online visibility management and content marketing SaaS platform that ensures businesses get measurable results from online marketing. Our software helps companies of all sizes and industries to optimize their visibility across key channels and create engaging content for their users. Our data enables discovery of great growth opportunities, while workflow and tracking solutions help users run experiments continuously and more accurately measure results. Unveil your competitors’ marketing strategy and tactics. Analyze traffic of any website. Unveil competitor promotion strategies. Get ideas for growing your market share. Discover keyword & backlink gap. Discover how to reach more prospects while spending less. Find the best keywords for every PPC campaign. Monitor your competitor’s ad copies and landing pages. Optimize your Advertising spend (at a local level). Analyze Google Shopping ad campaigns. -
11
Shape Software
Shape Software
Shape is purpose-built sales and marketing automation software that comes with pre-built features that can be configured for any business. The easy-to-use interface empowers your teams and consolidates all aspects of your business in one AI platform. Shape provides a collaborative space for your teams to stay aligned and efficient in everything they do, whether it's streamlining your sales pipeline, engaging more prospects with marketing sequences and digital ads, nurturing customer relationships, communicating seamlessly, or tracking projects. Start growing your revenue with Shape's suite of services today.Starting Price: $119 -
12
Birdeye
Birdeye
irdeye is the #1 AI platform for Hyperlocal Marketing®, purpose-built for multi-location brands. Over 150,000 businesses rely on Birdeye’s intelligent AI agents to run marketing and drive business outcomes. Birdeye helps multi-location brands enhance online reputation, engage customers across social, search, and web, and gain real-time insights into consumers and competitors — all to boost leads & increase foot traffic, reduce costs, and grow revenue. Founded in 2012 and headquartered in Palo Alto, Birdeye is led by a team of innovators from Google, Amazon, Salesforce, and Yahoo and is backed by the who’s who of Silicon Valley, including Salesforce founder Marc Benioff, Yahoo co-founder Jerry Yang, Trinity Ventures, World Innovation Lab, and Accel-KKR.Starting Price: $250/month -
13
Enterprise Bot
Enterprise Bot
Enterprise Bot, based in Switzerland, is a pioneer in Conversational AI, Process Automation, and Generative AI. With the trust of esteemed enterprise giants across industries like Generali, SIX, SBB, DHL, and SWICA, Enterprise Bot is revolutionizing both customer and employee experiences. Through its advanced integration with Large Language Models (LLM) such as ChatGPT and Llama 2, and its unique patent-pending DocBrain technology, the company delivers unparalleled personalization, active engagement, and omnichannel solutions across platforms like email, voice, and chat. Furthermore, Enterprise Bot integrates with existing core systems, such as SAP, CRMs, Confluence and more, and with its proprietary middleware, Blitzico, enables the AI to not only respond to queries but also take action to resolve them. This dedication to innovation in four main use case areas, Customer Support, Sales and Marketing, Knowledge Management and Digital Coworker, elevates both CX and employee productivity. -
14
Odoo
Odoo
Odoo is a fully integrated, customizable, open-source software packed with hundreds of expertly designed business applications. Odoo’s intuitive database is able to meet a majority of business needs, such as: CRM, Sales, Project, Manufacturing, Inventory, and Accounting, just to name a few. Odoo is an all-in-one software solution designed to meet the needs of companies, regardless of their size (or budget). The unbeatable, seamless nature of Odoo helps businesses become more efficient by reducing redundant manual processes, which helps companies save countless hours of labor. Every module is interconnected to provide a fully-integrated experience from app to app, and users can automate many processes that would’ve otherwise required manual inputs into multiple applications. Odoo keeps all business functions in one place, allowing teams to collaborate with other departments from one unified platform in the most efficient way possible.Starting Price: $25.00/month/user -
15
EventsAir
EventsAir
EventsAir is a comprehensive, all-in-one event management platform. With over 30 years of expertise, EventsAir has powered 350,000+ successful, complex events, earning the trust of the industry's best to deliver seamless, standout experiences. Our feature-packed, cloud-based platform provides all the tools and technology event planners need to execute engaging in-person, virtual, and hybrid events from start to finish. Flexibility is at the heart of EventsAir's design, ensuring it scales and transforms effortlessly to cater to the diverse needs of events, delivering an experience that's tailor-made for everyone involved. From built-in budgeting and accounting tools to breathtaking on-brand event sites, seamless registration experiences, and even mobile event apps that can be published in minutes, EventsAir truly makes event planning a breath of fresh...air. At EventsAir, we stand as a dedicated technology partner. -
16
Twilio
Twilio
Design and deploy your ideal customer engagement experience. Twilio is a single fully-programmable platform with flexible APIs for any channel and over 400+ integrations, backed by a community of over 9 million developers. Build accurate and personalized experiences for your customers, easily and at scale, using SMS and WhatsApp messaging, voice, video, email, and more. Browse documentation and SDKs in multiple coding languages, including Ruby, Python, PHP, Node.js, java, and C#, or jumpstart your first project with our open source code templates to quickly build production-ready communications apps. Sign up and start building today.Starting Price: $0.0085 per min -
17
CallTools
CallTools
Revolutionize your contact center with CallTools—the cutting-edge cloud-based software that integrates your inbound and outbound dialing on a single platform. Boost your agents’ productivity and enhance customer engagement like never before with CallTools’ powerful suite of call center features, including predictive dialing, call recording, and multi-touch campaigns with email and SMS capabilities. Get a complete 360-degree view of your agents’ performance and take advantage of real-time reporting. With seamless integration options, advanced queue management, and flexible IVR settings, CallTools ensures a streamlined workflow. Effortlessly manage data targeting and caller ID strategies to optimize connection rates and improve outcomes. Empower your team with a user-friendly interface designed to simplify complex tasks while delivering consistent results. -
18
Caller ID Reputation
Caller ID Reputation
Caller ID Reputation is a service that allows companies to monitor their caller IDs across all major carriers, call-blocking apps, and aggregator APIs. It provides real-time visibility and control over how calls are presented to clients, helping businesses identify flagged caller IDs and reduce flags by up to 95% in the first month. The platform offers a user-friendly dashboard to manage multiple business lines simultaneously, ensuring calls are not marked as spam or scams. Caller ID Reputation also provides real-time notifications and detailed dashboards for continuous monitoring, enabling immediate remediation of flagged numbers. By maintaining a positive phone number reputation, businesses can improve connection rates and uphold brand integrity. Blocked calls can stop you from reaching patients and they would never know you tried to call or text them. Blocked calls can stop you from reaching patients and they would never know you tried to call or text them. -
19
Podium
Podium
Podium is a comprehensive AI-driven lead management and communication platform utilized by over 100,000 businesses seeking to enhance customer acquisition and retention. At the heart of Podium’s innovation is its AI employee, which ensures businesses respond to incoming leads instantly around the clock, dramatically improving conversion rates and revenue growth. The platform assists businesses in generating more customer reviews, improving their Google rankings, and unifying their lead channels into a single, manageable dashboard. Through the web and mobile applications, businesses can call and text customers, send payment links for quick transactions, and deploy bulk messaging campaigns to boost repeat sales. Podium’s powerful AI-driven automations seamlessly manage customer interactions across multiple communication platforms, providing accurate and timely responses that help drive sales.Starting Price: $399 per month -
20
Attentive
Attentive Mobile
Send messages your customers want to read (and act on). Attentive’s AI-powered SMS & email platform helps retail enterprises to e-commerce entrepreneurs engage customers and drive billions in revenue. We'll help you target the right audience and measure your most important metrics to optimize your marketing program. And with over 100 flexible integrations, you can seamlessly connect to the rest of your marketing stack. We partner with industry innovators in retail & e-comm, food & beverage, and media & entertainment. Attentive’s AI-powered SMS & email platform will double your ROI in just a few months. Learn more about our free 30-day trial. -
21
Exclaimer
Exclaimer
Exclaimer is the industry's leading provider of email signature solutions, empowering businesses to unlock the potential of email as a key digital advertising channel. With its award-winning tools, organizations can simplify the management of email signatures to deliver consistent branding, promote marketing campaigns and company news, gather real-time customer feedback, and much more. Over 60,000 organizations in 150+ countries rely on Exclaimer for their email signature solutions. Its diverse customer base includes Sony, Mattel, Bank of America, NBC, the Government of Canada, the BBC, and the Academy Awards. So, whether you work with Office 365, Google Workspace or Exchange, we can re-energize your sign off.Starting Price: $0.90 per user per month -
22
CallHub
CallHub
CallHub is a digital organizing platform empowering political campaigns, nonprofits, advocacy groups, unions, and businesses with scalable outreach via calling, texting, email, and automation. The platform offers Predictive Dialer for high-volume campaigns, Power Dialer for personalized calls, and Auto Dialer. AI-powered Smart Insights categorize call sentiments. Dynamic Caller ID, Spam Shield, and SHAKEN/STIR compliance maximize answer rates. Text capabilities include Peer-to-Peer Texting, Text Broadcasts, and Text-to-Join with SMS/MMS support, URL tracking, and automated responses. Workflows automation enables multi-channel campaigns. The mobile app allows volunteers join campaigns from smartphones. CRM integrations with NationBuilder, NGP VAN, Salesforce, and Blackbaud ensure seamless sync. CallHub is SOC 2, ISO 27001, GDPR, and TCPA compliant. Trusted by 200,000+ campaigns, it has facilitated 1 billion calls and 750 million texts.Starting Price: $0 -
23
WiseStamp
WiseStamp
WiseStamp is an award-winning, enterprise-grade email signature management solution designed to scale with the needs of market-leading organizations. Trusted by over 1.2 million customers worldwide, WiseStamp enables businesses to centrally create, manage, and deploy professional, on-brand email signatures effortlessly. WiseStamp turns every email into a powerful brand asset, enabling enterprises to maintain brand consistency, enhance engagement, and drive business impact at scale. WiseStamp also works seamlessly with all email platforms - no coding needed! Turn every email into an opportunity. Make it count.Starting Price: $1.50 per month -
24
800.com
800.com
Get a toll-free number and increase your sales globally. Turn your world into your office. 800.com lets you run your business using your cell phone. Advanced calling features, forwarding to cell phones and no contract. Increase conversions, brand recall ability, increased call response and SMS messaging. Have professional greetings, manage extensions and manage your account online. 800.com offers standard forwarding, simultaneous ringing and sequential ringing. For any business in the world to be taken seriously by US consumers a company should be using a Toll Free Number because it is the gold standard of telephone numbers. Local numbers send a signal that your company doesn’t focus on doing business with consumers in the entire country. Every 800.com member gets access to every phone system tool they could ever think of, regardless of which plan they choose. In addition to helping your customers avoid long-distance fees, you will be helping you and your company, too.Starting Price: $19 per month -
25
Rise Vision
Rise Vision
Since 1992, Rise Vision has been empowering organizations worldwide to communicate, teach, and collaborate better. Trusted in over 100 countries, our all-in-one platform offers easy-to-use digital signage, seamless screen sharing, powerful emergency alerts, and support for a wide range of devices. Whether you use our recommended media player and displays or bring your own hardware, Rise Vision ensures you’re up and running in minutes with 600+ professionally designed templates and world-class support. Rise Vision is the all-in-one platform for digital signage, screen sharing, and emergency alerts. Rise Vision helps you communicate, teach, collaborate, and improve safety affordably with easy cloud-based digital signage, screen sharing, and emergency alerts—all backed by world-class support and flexible hardware options.Starting Price: $11/month per display -
26
InboxAlly
InboxAlly
We engage with your emails to teach inbox providers not to send your emails to spam. Our clients have seen their open rates more than DOUBLE within 1-2 weeks! Highly engaged recipients not only open emails, but scroll down as they read. So long as the content is longer than the page, this should be done for nearly all opened emails. When a recipient goes out of their way to take an email out of spam, they are telling the inbox provider, hey, you made a mistake. Moving an email from the promotions folder to the primary inbox tells inbox providers that you disagree with their sorting criteria and it and similar emails should go to the primary inbox. Demonstrates that recipient is interested in the content of your email. We have a set of random generic replies we use for this. Marking an email as important can essentially be interpreted by the inbox provider as "This email is extremely valuable, never send it to spam."Starting Price: $149 per month -
27
Notifyre
Notifyre
Elevate your business communications with Notifyre's secure SMS and fax solutions. We're ISO 27001 certified and fully HIPAA compliant, providing BAA's, user access controls and audit trails and more security features. Benefit from flexible pay-as-you-go fax & SMS and outstanding value receive fax plans. Fax service features include: - Online Fax Platform - Email to Fax and Fax to Email - Fax API -Online Fax Numbers -Fax Number Porting -Fax Broadcast Text messaging service features include: - 10DLC Registration -> Book a Demo for one-on-one guidance! - SMS Online, Email to SMS, SMS API - Mass Text Messaging & SMS Marketing - Subscriber Management Tools - Bulk Upload Contacts to Address Book - Create SMS Templates & Personalization Fields Outstanding value and 5-star service. Our dedicated team are here to help. We are 100% committed to providing the very best service.Starting Price: 2¢/SMS part; 3¢/fax page (USD) -
28
PromoTix
PromoTix
PromoTix is easy to use, blazingly fast, and jammed full of the features you need to sell tickets and registrations to your events. Create discount codes, add guests and guest lists, and use our mobile app to checkin attendees at the door. We've also built the event industry's best fully integrated marketing software with a network of ambassadors willing to promote your event. You'll make more and sell more, than ever before. Launch your own branded event app to iOS and Android devices without any developers. Create Ambassador programs and have them sell tickets for you by tapping into the thousands of ambassadors already on our platform. Sell more merchandise by adding it onto an order. Make Contest Registration Pages go viral with the help of your fans and social media. Integrate your email marketing platform and send targeted texts. Boost profits by adding your own ticketing fee and eliminate our per ticket fees all together (0% + $0 per ticket) on a Professional subscription plan.Starting Price: 1.75% -
29
Robin
Robin Powered
Robin’s workplace platform is built with hybrid work in mind and has specialized tools for visitor management, meeting room management and flexible desk booking. Get everything you need to help people find coworkers, conference rooms, and welcome guests to the office. Robin’s visitor management makes it easy for teams to invite and coordinate people visiting the office. Gain actionable insights around office capacity trends, team-by-team stats and meeting room usage. Need more in-depth reporting? Exports from Robin can be uploaded into PowerBI, Excel, or other tools for more granular analytics.Starting Price: Free -
30
GetResponse
GetResponse
GetResponse provides all-in-one marketing software that empowers marketers, solopreneurs, coaches, creators, and small business owners with affordable, easy-to-use tools for email marketing, marketing automation, and content monetization. With over 25 years of expertise, GetResponse goes beyond email with tools to help grow and engage audiences, create and sell courses, and turn ideas into income. It’s the go-to solution for building a personal brand, selling products and services, and fostering a loyal community.Starting Price: $0