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Apple holds special developer event touting immersive media experiences for Vision Pro

Coinciding with this week’s launch of Apple Vision Pro (M5), Apple held a special “Meet with Apple” event at its Developer Center in Cupertino focused on visionOS. Throughout the multi-day experience, Apple showed developers the best practices for creating immersive experiences for the spatial computing platform.

Apple invited developers to attend the event in-person this week, but it was also streamed live on YouTube.

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A delayed Vision Air could easily become a cancellation

A delayed Vision Air (conceptual image shown) could easily become a cancellation

We’ve for some time been expecting a cheaper and lighter version of Vision Pro, possibly branded as Vision Air. Potential launch dates have been variously reported as 2025, 2026, and 2027.

But a report yesterday suggested we may have even longer to wait for this as Apple shifts resources to accelerate work on an Apple Glasses product …

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Vision Air and 20th anniversary iPhone could get the same advanced display tech

Vision Air and 20th anniversary iPhone could get the same advanced display tech | Abstract image representing layers and colors

A new supply chain report suggests that Apple could bring the same advanced display technology to two of its devices in 2027.

Previous reports have indicated that Apple is planning to adopt a new approach to making displays thinner and brighter in the upcoming Vision Air, and a new report today says the company could also use this tech to at least one iPhone in the same year …

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Vivo’s Vision Pro clone costs $1,400 and weighs 398g

Vivo's Vision Pro clone costs $1,400 and weighs 398g | Image shows the device and UI

Apple’s Vision Pro is a very nice piece of kit, but the $3,400 price means that even CEO Tim Cook has acknowledged it’s a niche product, and the 600g plus weight also means many find it uncomfortable to wear for longer than an hour.

Chinese brand Vivo has attempted to address both issues in a design which looks remarkably like a direct copy of Apple’s spatial computer …

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Could smart goggles bridge the gap between Vision Pro and Apple Glasses?

Could smart goggles bridge the gap between Vision Pro and Apple Glasses | Meta Orion prototype shown, but TikTok said to be launching a real product

It’s widely acknowledged that while Apple is happy for any Vision Pro sales it can get, the primary purpose of the existing headset is to let the company take a first step in the journey towards an Apple Glasses product.

But while a cheaper Apple Vision still seems to be a couple of years away, along with the company’s equivalent of Ray-Ban Meta smart glasses, we are now seeing the potential emergence of smart goggles as an interim device – with TikTok entering the fray …

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A cheaper Apple Vision is still a few years away

Vision Pro EyeSight

Last month, analyst Ming-Chi Kuo indicated that a cheaper model of Apple Vision Pro wasn’t due until late 2027. Bloomberg’s Mark Gurman has now corroborated that timeline in a new report that says the device, codenamed N100, will be both “lighter and cheaper”.

However, the device’s design has not yet been finalized. Work on the project is apparently expected to be finished in 2026, with a ramp up to a public launch in 2027.

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Apple Vision Pro 2 with more comfortable strap and upgraded chip is coming later this year

Bloomberg’s Mark Gurman reports today that Apple is nearing a release of the first update to the Apple Vision Pro hardware. The new model will feature an M4 chip, offering a significant performance upgrade compared to the M2 chip found in the original Vision Pro.

Perhaps more importantly, the new Vision Pro will apparently include a redesigned strap. This will make the headset more comfortable to wear for longer periods of time.

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Senior Vision Pro engineer allegedly took a ‘massive volume’ of secret plans to Snap

Apple has accused a former senior Vision Pro engineer of stealing thousands of documents containing plans for unreleased features, and taking them to his new role working on glasses–based projects for Snap.

A lawsuit alleges that Di Liu claimed he was quitting his job for health reasons, hiding from Apple that his true plan was to join Snapchat as a developer in a “substantially similar” role…

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Apple continues F1 movie marketing blitz with new immersive hot lap experience on Apple Vision Pro

As spotted by Sigmund Judge, Apple is continuing its marketing blitz for F1: The Movie, which lands at the box office on June 27 and will stream on Apple TV+ later in the year.

Apple is certainly going out of its way to push awareness of the film. We’ve already seen Apple release a special haptic trailer, kickoff WWDC with a F1 sketch, Tim Cook and Brad Pitt made a surprise appearance at the Fifth Avenue Apple Store at the weekend, among many other media interviews. And today, it has expanded the pool of Apple Immersive content with a new Hot Lap Immersive instalment, available now in the TV app on Apple Vision Pro.

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Vision Pro

Xcode 26 beta includes new ‘Apple Vision Pro 4K’ simulator

Apple held its WWDC25 keynote yesterday, where it announced a new suite of software updates for iOS, iPadOS, macOS, tvOS, watchOS, and visionOS – all under the new version numbering umbrella of ’26’. A new suite of OS releases comes with a new version of Xcode, which also falls under the new 26 naming umbrella.

In the first beta of Xcode 26, the developer tool used to build apps for these new operating systems, Apple now includes a new ‘Vision Pro 4K’ simulator.

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