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ZoomInfo Sales Pros and Cons: Top 5 Advantages and Disadvantages

Quick AI Summary Based on G2 Reviews

Generated from real user reviews

Users value the accurate and real-time contact information provided by ZoomInfo Sales for effective prospecting. (526 mentions)
Users rave about the ease of use of ZoomInfo Sales, making data access and client research effortless. (465 mentions)
Users value the data accuracy of ZoomInfo Sales, facilitating better prospecting and improved conversion rates. (448 mentions)
Users value the efficient lead generation capabilities of ZoomInfo Sales, enhancing their prospecting and sales processes significantly. (395 mentions)
Users value the accurate real-time contact data from ZoomInfo Sales, enhancing efficiency in prospecting and lead generation. (376 mentions)
Users find the inaccurate data particularly frustrating, as it hampers effective outreach and decision-making. (248 mentions)
Users note that some accounts are outdated, which can impact the accuracy of contact information and effectiveness. (247 mentions)
Users find that outdated contacts can be an issue, occasionally leading to inaccuracies in their information. (222 mentions)
Users find some outdated information on accounts and contacts, impacting the accuracy of their outreach efforts. (200 mentions)
Users experience data inaccuracy issues, noting outdated contacts and discrepancies in company affiliations. (193 mentions)

5 Pros or Advantages of ZoomInfo Sales

1. Contact Information
Users value the accurate and real-time contact information provided by ZoomInfo Sales for effective prospecting.
See 526 mentions

See Related User Reviews

Ron I.
RI

Ron I.

Small-Business (50 or fewer emp.)

5.0/5

"Great Prospecting Tool"

What do you like about ZoomInfo Sales?

ZoomInfo Sales is a great tool for prospecting because it helps you narrow down your searches to find the right contacts in any vertical. It has a gre

Akshay S.
AS

Akshay S.

Small-Business (50 or fewer emp.)

5.0/5

"ZoomInfo Sales: A Powerful Tool for Lead Generation and Prospecting"

What do you like about ZoomInfo Sales?

I like that ZoomInfo Sales provides accurate, real-time contact data and insights, helping streamline lead generation and sales prospecting.

2. Ease of Use
Users rave about the ease of use of ZoomInfo Sales, making data access and client research effortless.
See 465 mentions

See Related User Reviews

Verified User
I

Verified User

Enterprise (> 1000 emp.)

5.0/5

"IMPRESSIVE"

What do you like about ZoomInfo Sales?

The technology it has, the AI functions are pretty impressive, it's definitely the future of sales. I watched recently a video about the GTM Intellige

Verified User
U

Verified User

Mid-Market (51-1000 emp.)

5.0/5

"ZoomInfo is a game changer"

What do you like about ZoomInfo Sales?

clean useable data for our outbound teams.

3. Data Accuracy
Users value the data accuracy of ZoomInfo Sales, facilitating better prospecting and improved conversion rates.
See 448 mentions

See Related User Reviews

Michael S.
MS

Michael S.

Small-Business (50 or fewer emp.)

1.5/5

"Wasn't happy with service"

What do you like about ZoomInfo Sales?

Ease of use when navigating through portal

Clayton F.
CF

Clayton F.

Mid-Market (51-1000 emp.)

5.0/5

"Great tool to get more accurate leads in less time"

What do you like about ZoomInfo Sales?

Zoominfo Sales is one of the best tools to get accurate contact with their name, direct number, email address. Also we get company information. It is

4. Lead Generation
Users value the efficient lead generation capabilities of ZoomInfo Sales, enhancing their prospecting and sales processes significantly.
See 395 mentions

See Related User Reviews

Samuel C.
SC

Samuel C.

Small-Business (50 or fewer emp.)

5.0/5

"ZoomInfo can catapult the amount of time you have to focus on what matters"

What do you like about ZoomInfo Sales?

Being able to quickly do advanced searches based on job titles, a pre-setup buying group, and tune the searches based on your unique target market and

Akshay S.
AS

Akshay S.

Small-Business (50 or fewer emp.)

5.0/5

"ZoomInfo Sales: A Powerful Tool for Lead Generation and Prospecting"

What do you like about ZoomInfo Sales?

I like that ZoomInfo Sales provides accurate, real-time contact data and insights, helping streamline lead generation and sales prospecting.

5. Features
Users value the accurate real-time contact data from ZoomInfo Sales, enhancing efficiency in prospecting and lead generation.
See 376 mentions

See Related User Reviews

Meredith B.
MB

Meredith B.

Mid-Market (51-1000 emp.)

5.0/5

"Tool to take prospecting to the next level"

What do you like about ZoomInfo Sales?

I use ZoomInfo daily. The simplicity of getting contact information from LinkedIn or webpage keeps my days moving. Bring able to export the informatio

Akshay S.
AS

Akshay S.

Small-Business (50 or fewer emp.)

5.0/5

"ZoomInfo Sales: A Powerful Tool for Lead Generation and Prospecting"

What do you like about ZoomInfo Sales?

I like that ZoomInfo Sales provides accurate, real-time contact data and insights, helping streamline lead generation and sales prospecting.

5 Cons or Disadvantages of ZoomInfo Sales

1. Inaccurate Data
Users find the inaccurate data particularly frustrating, as it hampers effective outreach and decision-making.
See 248 mentions

See Related User Reviews

Rohan R.
RR

Rohan R.

Enterprise (> 1000 emp.)

5.0/5

"A Hack in the Sales Industry"

What do you dislike about ZoomInfo Sales?

It would be better if the companies historic revenue is also shown to help gauge their success etrics and how they can be approached.

Wesley M.
WM

Wesley M.

Enterprise (> 1000 emp.)

5.0/5

"The Ultimate Tool for Sales and Marketing Success"

What do you dislike about ZoomInfo Sales?

Nothing everything about Zoominfo is great. Sometimes the data is not correct wish it was updated more frequently.

2. Outdated Data
Users note that some accounts are outdated, which can impact the accuracy of contact information and effectiveness.
See 247 mentions

See Related User Reviews

Bruce R.
BR

Bruce R.

Small-Business (50 or fewer emp.)

5.0/5

"Revolutionized Our Lead Generation with Stellar ROI"

What do you dislike about ZoomInfo Sales?

The investment is a little high, but I do understand the value proposition. The issue for us is that we have fairly long sales cycles, so it takes lon

Verified User
E

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great product and very easy to use"

What do you dislike about ZoomInfo Sales?

a few accounts are a bit outdated, but seem to only be few and otherwise very solid.

3. Outdated Contacts
Users find that outdated contacts can be an issue, occasionally leading to inaccuracies in their information.
See 222 mentions

See Related User Reviews

Bruce R.
BR

Bruce R.

Small-Business (50 or fewer emp.)

5.0/5

"Revolutionized Our Lead Generation with Stellar ROI"

What do you dislike about ZoomInfo Sales?

The investment is a little high, but I do understand the value proposition. The issue for us is that we have fairly long sales cycles, so it takes lon

Verified User
E

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great product and very easy to use"

What do you dislike about ZoomInfo Sales?

a few accounts are a bit outdated, but seem to only be few and otherwise very solid.

4. Outdated Information
Users find some outdated information on accounts and contacts, impacting the accuracy of their outreach efforts.
See 200 mentions

See Related User Reviews

Verified User
E

Verified User

Enterprise (> 1000 emp.)

5.0/5

"Great product and very easy to use"

What do you dislike about ZoomInfo Sales?

a few accounts are a bit outdated, but seem to only be few and otherwise very solid.

Rohan R.
RR

Rohan R.

Enterprise (> 1000 emp.)

5.0/5

"A Hack in the Sales Industry"

What do you dislike about ZoomInfo Sales?

It would be better if the companies historic revenue is also shown to help gauge their success etrics and how they can be approached.

5. Data Inaccuracy
Users experience data inaccuracy issues, noting outdated contacts and discrepancies in company affiliations.
See 193 mentions

See Related User Reviews

Bruce R.
BR

Bruce R.

Small-Business (50 or fewer emp.)

5.0/5

"Revolutionized Our Lead Generation with Stellar ROI"

What do you dislike about ZoomInfo Sales?

The investment is a little high, but I do understand the value proposition. The issue for us is that we have fairly long sales cycles, so it takes lon

Wesley M.
WM

Wesley M.

Enterprise (> 1000 emp.)

5.0/5

"The Ultimate Tool for Sales and Marketing Success"

What do you dislike about ZoomInfo Sales?

Nothing everything about Zoominfo is great. Sometimes the data is not correct wish it was updated more frequently.

ZoomInfo Sales Reviews (8,873)

View 15 Video Reviews
Reviews

ZoomInfo Sales Reviews (8,873)

View 15 Video Reviews
4.5
8,873 reviews
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Jacob B.
JB
Sales Development Representative
Small-Business (50 or fewer emp.)
"Incredibly Accurate Data, Highly Recommend!"
What do you like best about ZoomInfo Sales?

I appreciate the incredibly accurate data provided by ZoomInfo Sales, as accurate data is extremely important to me. This feature stands out especially when compared to other sources, and it significantly benefits my work. I found the setup process very straightforward and simple, which facilitated an easy transition to using the platform. I also value the lead enrichment feature, which has proven to be particularly beneficial in my work. The experience with ZoomInfo Sales has been exceptionally positive to the point where I recommend it all the time and rate it a 10 out of 10 for recommendation likelihood. I have consistently opted for ZoomInfo over other options due to these strengths, and it is a tool I have been a huge fan of since learning about it. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

I find the lack of integration with more apps a limitation. Specifically, I would appreciate more integrations with apps like ActiveCampaign. Review collected by and hosted on G2.com.

Kristopher M.
KM
Executive Vice President, Operations
Small-Business (50 or fewer emp.)
"Highly Detailed Data, Slightly Costly for Small Businesses"
What do you like best about ZoomInfo Sales?

I appreciate that ZoomInfo Sales provides comprehensive details about potential customers, allowing me to identify logistics, transportation, supply chain, and procurement contacts across the United States effectively. The ability to access both email addresses and telephone numbers for contacts greatly facilitates communication and improves response time by using templates that can be customized with variables for different companies. I find the setup process straightforward and quick, with integrations like Microsoft Office 365 making it convenient to manage through my daily email system. The intent feature of ZoomInfo Sales is incredibly useful, allowing us to focus directly on industries we are interested in, thus aligning our strategic goals with effective lead generation. The platform has impressed me with its in-depth information on companies, which includes organizational positions, differentiating it from other tools like LinkedIn Sales Navigator and HubSpot. The website analytics feature helps identify companies that have shown interest by visiting our website, which informs us who to follow up with. Overall, ZoomInfo Sales is instrumental in helping us reach prospects we previously couldn't and is crucial in our sales prospecting strategies. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

I find the cost of ZoomInfo Sales to be a bit expensive, especially for smaller companies. While it's a valuable tool, the pricing can be a significant hurdle for those with limited budgets. More affordable packages for smaller companies would be beneficial. Review collected by and hosted on G2.com.

Richard B.
RB
Business Development Manager
Mid-Market (51-1000 emp.)
"Intuitive Platform with Valuable Insights"
What do you like best about ZoomInfo Sales?

I appreciate that ZoomInfo Sales has been our number one choice from the beginning, which speaks to its strong reputation and effectiveness. The setup process was extremely smooth and easy, making it user-friendly and accessible, even for new users. I love how it helps us find better points of contact and distinguish between outdated and current contact information, which greatly improves our efficiency. The intent tab is particularly useful as it allows me to see what potential clients in our niche are looking for, enhancing our lead generation and prospecting efforts. Additionally, the tool's daily updates mean there are always new options and tasks available for us to explore, providing us with ongoing value and opportunities for innovation. I'm impressed by how it streamlines our processes, enabling us to target consumers directly and offer our services more effectively. Finally, I am a 10 out of 10 on the likelihood of recommending ZoomInfo Sales to others, reflecting my high level of satisfaction and confidence in its capabilities. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Sometimes ZoomInfo Sales contains outdated information, such as old phone numbers and contacts that are no longer valid for the company. Review collected by and hosted on G2.com.

Junaid Q.
JQ
Lead Generation Coordinator
Mid-Market (51-1000 emp.)
"Great for Finding Contacts, But Data Can Be Outdated"
What do you like best about ZoomInfo Sales?

Zoominfo sales has the right contacts that I need to get our acquisitions pipeline flowing. Most companies I can find the correct contact in maintenance and indirect procurement. It works well for our needs. The advanced search tool is very easy to use and intuitive. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Many times i find that the contact's email, or numbers are outdated. This is my biggest concern, sometimes I find that Apollo might have the more up to date info, and they provide their services for free up to a certain usage which sort of fills in the gaps for when ZoomInfo is lacking. Review collected by and hosted on G2.com.

Amarnath S.
AS
Business development executive
Enterprise (> 1000 emp.)
"Zoominfo empowering your business with data-driven growth"
What do you like best about ZoomInfo Sales?

Game changer for prospecting: It's been two years since I have been using Zoominfo. It has transformed how I find prospects. Its extensive database is a gold mine for potential prospects and business partners.

User-friendly interface: The platform is very user-friendly and intuitive, making it easy for me to get started and become proficient quickly & implementation is very seamless.

Precision Targeting: The advanced search filters allow me to pinpoint prospects efficiently.

Seamless integration integrates with LinkedIn Sales Nav and helps me quickly find the prospect's details.

Excellent customer support: The customer support team is very responsive and helpful.

Time saver: Zoominfo is a time saver when it comes to prospecting, I use it on daily its part of my daily activity. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Privacy concern: Some users are concerned about collections and usage of their data especially in some regions. Review collected by and hosted on G2.com.

CP
Team Lead Business Development
Enterprise (> 1000 emp.)
"Good data in the US, EMEA could be improved"
What do you like best about ZoomInfo Sales?

Our business development team in North America has been using ZoomInfo for years. They use it every day while prospecting and it helps them to directly find the contact information of the prospects (direct email and mobile phones). It's crucial for our BDR's to reach these prospects quickly and easily, without having to go through the HQ and facing a gatekeeper. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Our BDR team in EMEA and APAC used to work with ZoomInfo, but we after 2 years we came to the conclusion that the amount of direct emails and mobile phones, compared to North America, is low in EMEA and APAC. There were simply a lot of prospects that using ZoomInfo we couldn't find the direct contact information. Review collected by and hosted on G2.com.

Marlon G.
MG
Sales Development representative
Mid-Market (51-1000 emp.)
Business partner of the seller or seller's competitor, not included in G2 scores.
"ZoomInfo Sales just made my life as an SDR way easier!"
What do you like best about ZoomInfo Sales?

Zoominfo has definitely made my life as an SDR easier since I get to speak with Decision Makers quicker and has helped me land active jobs for the client I'm working for, get more accurate information and have accurate context of businesses when I call to talk to the right people. All I need sometimes is a name, an email, or just the business name or link. There are so many options I can use to get to the right people, that if I don't have one, I can just use another and still get the right information. Once I got everything, one click is enough to send it to my CRM, so it enhances the time I use. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Sometimes when filtering I might miss valuable information, but only when using too many filters, so possibly is just my ignorance on how to properly use them. Other than that, no complaints Review collected by and hosted on G2.com.

Rohit k.
RK
Senior Business Development Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Easy Lead Nurturing and Data Export, but Credit System Needs Improvement"
What do you like best about ZoomInfo Sales?

It will help me to lead nurturing and find the correct number for USA. It also help me to set the persona and export the data as per the department wise. It is really easy to use and helpful to export multiple data at once. Also, it was easy to implement with D365 which we use most for saving lead in CRM, Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

The dislike thing is you get two type of credit one is Contact Credits and Export credit. Suppose if you viewing one contact it will use 1 contact credit but if you export 25 contact at a time it will use 25 export credit which I suggest it should be one. Review collected by and hosted on G2.com.

Aman J.
AJ
Senior Product consultant
Legal Services
Mid-Market (51-1000 emp.)
"Best Tool to extract the details of client"
What do you like best about ZoomInfo Sales?

As an SDR, ZoomInfo has been a game-changer for prospecting. The huge, updated contact database helps me quickly find decision-makers, and the Org Chart view makes it easy to understand reporting structures. I also like the intent data, which shows which companies might be in the market for our solution. The CRM integrations save me a lot of manual work by letting me push contacts directly into my outreach sequences. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

Some contact details can be outdated or incomplete, especially for niche industries. The credit system runs out quickly if you’re doing high-volume prospecting, and the pricing can feel steep for smaller teams. It also takes a little time to fully learn all the features. Review collected by and hosted on G2.com.

Gerald M.
GM
SDR
Small-Business (50 or fewer emp.)
"An excellent solution for SDRs in every vertical"
What do you like best about ZoomInfo Sales?

The solution has different features that I really like: the interface, the easy-to-use configuration, but the one I enjoy the most is the vast list of filters it offers to be more precise with he search. Review collected by and hosted on G2.com.

What do you dislike about ZoomInfo Sales?

The only thing I would suggest is having the option of more differentiators of possible duplicate leads when exporting to another tool. Review collected by and hosted on G2.com.

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