RB2B

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What's Adam Robinson's template for going viral on LinkedIn? 🤫 Is it expensive haircare and 💩-talking VCs? 🤔 Or is there something more nuanced? 👀 He digs in on his latest YT video: https://lnkd.in/gfUn6tps

In the last 30 days, I’ve made 4 YouTube videos with Samu Kovács. Each has 2x the views of the last and 10x my other videos. My last one drove 10 RB2B signups. Here’s my new YouTube workflow (it only takes me 1 hour a week): I’m excited about the possibility of growing my YT channel for a few reasons. 1. I believe deeply in the power of video to create connection deeper than text 2. Despite what Linkedin says, I think my talking heads negatively affect post performance 3. I spend so much time creating content that it seems insane to only have one channel 4. Twitter seems like an impossible nut to crack (would love some examples of B2B content like mine that does well on X. Share in the comments!) I’m really excited about working with Samu, first-off because of the immediate improvement in views and engagement (albeit from VERY low numbers), but second, because of how we work together. Here’s our new workflow for creating YouTube content: 1. We have a running “ideas” doc. This is nothing fancy, but I’m constantly adding to it when I see an old post that should be a YT video or notice a gap in RB2B’s educational content that would be good on YT. 2. Samu picks an idea, asks if I have more content. I either send him any additional posts about the topic, a voice note, presentations I’ve given on the subject, courses … whatever I have. 3. Samu writes the intro, outro, and bullets of the body, sends it to me by Friday evening This is the BREAKTHROUGH UNLOCK of working with Samu. I have so much content out there that he can nail my voice. This would be impossible for me to do on my own. 4. I spend 30min putting it in a powerpoint, so I can invert it and put it on my teleprompter. I make some light edits, get familiar with it, and tee it up for the teleprompter See the photo attached. 5. I record in Riverside, then send Samu the link. 6. Samu edits. 7. We drop a video every Friday, and send traffic from my newsletter and make a Linkedin post about it. Lara Acosta's posts were a big here. TAKEAWAY 1,500 views per video really isn’t that much… ESPECIALLY when you compare it to either my LinkedIn presence, or any big YouTube channel out there. But the trend is moving in the right direction. I’ve been interested in YouTube for a long time… Samu finally came up with a workflow that was light enough for me that producing 1 video per week takes under an hour of my time and is painless. The last time I posted about YouTube I stated my goal… A channel like Instantly’s. Which gets 3,000 average views per video. That seemed impossible when I was getting 100-200 views a video. 4 videos in - we’re halfway there!!! I’m staring to think I didn’t set my goal high enough.

Why is vulnerability the secret to LinkedIn success? 👀 Adam Robinson used it to cut through the noise and grow his linkedin audience from 0 to 140K in 2 years! 😮 This and more on his most recent Youtube video: https://lnkd.in/gfUn6tps

In 9 years, Alina Vandenberghe grew Chili Piper to over $30m ARR. Here’s her 5-step “IRL Influencer” sales playbook for finding your startups first customers (and why it still works for them today): 1. Go to EVERY industry event Alina’s co-founder (and husband) Nicolas went to every single B2B event they could find in the NYC area. Pro Tip: After a certain amount of times that someone sees your face, people will feel like they know you. So just keep going to events in your industry. 2. Target influencers in advance If you can get a list of attendees, figure out who has large, engaged followings, and make sure you speak to them before you leave the event. 3. Identify influencers at the event. Observe the event attendees. Find the people who always seem to have people around them, no matter where they move in the room. Is someone hugging people more often than anyone else? Go talk to them. They are a hyper-connector. 4. Show them your doodle and ask for feedback. Before they had ANYTHING Nicolas was holding up a notepad with a drawing of what Chili Piper was planning to build, and asking if the influencer would buy it, and most importantly, if they wouldn’t, why not. Pro Tip: Alina said she asks as many questions as humanly possible, which informs what they are doing, or plan to do. 5. Once you have a product, get the influencer to use it. It is far better to get them to buy it, but if they won’t, free is better than nothing. Your product HAS to be valuable and different, but if it is, and it works, these people will talk about it, which is the entire strategy. BONUS: People lie on Zoom calls, so you need in-person meetups. Alina prefers this in-person strategy because she believes that because of the camera or recording, people are unwilling to deliver the brutal truth necessary to create great products. Yes, it takes time to go to events, but it saves SO MUCH TIME getting to the core of what you need to be building. ________ Here's a real-world example of how this worked: Kevin "KD" Dorsey was one of the early influencers that used Chili Piper, he saw immediate value, and talked about it to everybody he knew just because he thought it was awesome. Since then, more influencers in the ecosystem have adopted Chili Piper, and this strategy continues to drive their acquisition engine. ________ I'm sure many of you are thinking... “I could NEVER walk up to someone like that at an event”. I know how you feel. I felt the same way. I used to go to events and be TERRIFIED of speaking to people. Alina said she felt the same until she read a book called "Non-Violent Communication", which flipped her from an introvert to an extrovert. After I heard her that, I immediately went out and bought the book. Because I think we all need to be implementing her playbook. It's timeless and will work forever (no matter your product). Cold emails and social media will only get you so far. Build relationships IRL.

6 weeks to $1MM ARR? Is it real? 👀 Adam Robinson is ready to share his secrets. 🤫 Check out his latest video over on Youtube: https://lnkd.in/gb73BJnN

Adam Robinson fired us after we drove 42% of RB2B’s revenue. Six months later he rehired us. Now we’re using cold email to print him $500K/month in LTV. Here’s the full 2-year breakdown: PHASE 1: March 2024 - October 2024 RB2B went $0 → $4M ARR in 6 months. 42% of all revenue came from cold email. And our leads paid 2.7X more than their other channels. We weren’t just signing people up. We were signing up their best customers. Then Adam “paused” us while he reconfigured the product. I counted us as fired. PHASE 2: May 2025 - Now Six months later he rehired us. RB2B was at $5.3M ARR. Now they’re at $6.5M ARR. We’re currently generating between $130K to $500K in lifetime value every single month. (The video below explains why it’s a range) What most agencies would hide: We torched his infrastructure multiple times. Completely burned domains. I thought he was going to fire us again. But the conversion rate at $6.5M ARR stayed exactly the same as it was at $1M ARR. Still 1-in-250 emails signing people up. Adam being Adam, he asked me to document everything from the last 2 years. And I mean everything. The good, the bad and the ugly. So I built a 20-minute video + full strategy breakdown showing: - Exact attribution data from both phases - Why we got “fired” and what changed when we came back - How our leads convert 2.7X better than other channels - The email infrastructure disasters and how we rebuilt - Real client data most agencies could never share Comment RB2B below AND send me a DM saying RB2B My LinkedIn got flagged last time, so I do this manually. If you don’t do BOTH (comment + DM), I won’t send it. Comment RB2B below AND DM me RB2B

Founder Friend: I’ve got 35 AI agents making me 100x more productive! Me: And you’re still on Zoom calls all day??? [Founder nods.] Me: Then you’re missing the whole point of AI. Founder: What do you mean? Me: You’re trying to bend AI to do things in your existing business. And yeah, you will see some pretty incredible productivity gains come from that. But it's not enough.   Founder: So what’s the problem? Me: If you rebuilt your product, pricing, and go-to-market around AI… it could run your entire front line. Every customer conversation. Every interaction. You’d be free to focus on SUPER-high-leverage stuff. Product, brand, growth. Founder: That SOUNDS nice, but our product requires a sales call to get people properly educated and onboarded. Me: You’re missing the point again. If your product, pricing, and positioning is simple enough, AI can handle ALMOST every customer interaction. We proved that in August this year with RB2B. Founder: But our product is more complex than yours. It has to be. Me: That’s what every founder says right before they get out-executed by some YC kid with an AI-native business. Over the next few years, the old guard will stall out, while a new generation of truly AI-native companies emerge who design their product and go-to-market strategies in a way where every human minute spent ACTUALLY gets amplified by 100x. Founder: What does that even look like? Me: AI has made the 3-man, $10m ARR SaaS a reality. How? If you’re not on calls all day, you can spend your time on MUCH higher leverage activity like product, pricing, and growth. Founder: Yeah, but we aren’t RB2B. So what should I do? Me: Stop asking, ‘How can AI help us do more of what we already do?’ Start asking, ‘What would my business look like if AI could do almost all of it?’ Design that version. Then build toward it. Founder: That’s kind of terrifying. Me: It should be. Because if you don’t, you’re screwed. Founder: And if I do? Me: You win. $10M ARR. A couple FTEs. The FU money of SaaS. Founder: I like the sound of that.

So either Adam Robinson's AI clone satisfies you or you're a d*ck? 😮 That's what he says. 🤯 Are you surprised? 😣 It's all right here on the full episode of the Startups Decoded podcast with Andy Walsh: https://lnkd.in/d9_st2zf