Bubbly Break

Transform your daily cleansing routine

with captivating sensations
Bubbly Break
Life is filled with moments of stress, discomfort,
anxiety, and even boredom. Find time to relax,
rejuvenate and escape the mundane with a fun
new cleansing routine. Featuring an innovative
combination of textures and feel, Lubrizol’s
new Bubbly Break bath and shower concept
is sure to awaken the senses and bring energy
and joy to the everyday.
Seven prototypes designed to
enhance the four F drivers of
consumer preference:
FLOW
• Attractive visual aesthetics
• “Consistency” of product FEATURED
• Regional preferences FORMULATIONS

Sweet & Soft

FOAM Honey Gourmet Shower Gel
• Quality and quantity Creamed Honey Shower Gel
• Speed to lather
• Rinsability Care & Nourish
Ultra-mild Shower Cream

Refresh & Relax

FRAGRANCE
Micellar Facial Cleansing Gel
• #1 consumer driver
• Enduring fragrance Salt & Sun
• Compatibility
Sprayable Body Wash

Scent & Sense

FEEL Gentlemen’s Shower Gel
• “Duringfeel” and “afterfeel”
• Delivery of functional actives Wash & Play
• Consumer expectation Hand Cleansing Jelly
Sweet & Soft
Honey Gourmet
Shower Gel
This spa-style bath & shower gel, inspired
from the texture and the intrinsic qualities
of honey, contains the perfect ingredients
for a luxurious honey-like flow, creamy foam,
smooth afterfeel; perfect combination to
release the stress of a working day.
 Sweet & Soft
Honey Gourmet Shower Gel
CL-B0109B

What’s unique about FEATURED PRODUCTS

this formulation? Sulfochem™ ES-70DXS surfactant
provides superior flash foaming and lather,
• Honey-like flow and is low odor and water-white in color
• Crystal slear for enhanced formulation fragrance and
color integrity
• Creamy foam
Chembetaine™ C surfactant enhances foam
• Smooth afterfeel and contributes to formulation mildness
Glucamate™ VLT thickener is naturally
derived and provides mildness, thickening
and honey-like flow
Merquat™ 7SPR polymer imparts slipperiness,
provides a smooth afterfeel, and improves
foam creaminess and volume
Actiphyte™ Honey GL honey extract
offers soothing properties beneficial for
use in products targeting irritated and
blemished skin
Sweet & Soft
Creamed Honey
Shower Gel
This spa-style bath & shower cream-gel,
inspired from the texture and the intrinsic
qualities of creamed honey, benefits
from a synergy of ingredients for a
honey-like flow, creamy foam, smooth
afterfeel; perfect combination to release
the stress of a working day.
 Sweet & Soft
Creamed Honey Shower Gel
CL-B0113B

What’s unique about FEATURED PRODUCTS

this formulation? Sulfochem™ ES-2CWK surfactant provides
superior flash foaming and lather, and is low odor
• Honey-like flow and water-white in color for enhanced formulation
• Suspension of kaolin fragrance and color integrity
as opacifier Chembetaine™ CAD surfactant is mild, high purity
with low color and provides additional
• Creamy foam
foaming and viscosity building characteristics
• Smooth afterfeel
Carbopol® Aqua SF-2 polymer & Glucamate™
VLT thickener create a synergistic combination
to provide honey-like flow, Kaolin suspension and
cost effectiveness
Merquat™ 3300PR polymer imparts slipperiness,
provides a smooth afterfeel, and improves foam
creaminess and volume
Actiphyte™ Honey GL honey extract offers
soothing properties beneficial for use in
products targeting irritated and blemished skin
Care & Nourish
Ultra-mild
Shower Cream
This ultra-mild, sulfate-free shower cream,
with a luxurious and nourishing texture is
enriched with vegetable oils to provide a
moisturized and silky-smooth afterfeel to
sensitive and dry skin: a soothing formula
suited for every, too early, morning.
 Care & Nourish
Ultra-mild Shower Cream
CL-B0111B

What’s unique about FEATURED PRODUCTS

this formulation? Carbopol® Ultrez 20 polymer thickens sulfate-
free surfactant systems and stabilizes a high
• Ultra-mild and sulfate-free level of oils (10%)
surfactant system
Schercoteric™ C2 50 surfactant is a 100%
• Luxurious and nourishing naturally derived, coconut fatty acid-based
texture with high level of oils cleansing agent which provides mild cleansing
with excellent detergency, flash foam and
• Moisturized and silky- foam stability
smooth afterfeel
Merquat™ 3330PR polymer boosts foam
volume, imparts slipperiness and provides
a smooth afterfeel
Refresh & Relax
Micellar Facial
Cleansing Gel
This micellar facial cleansing gel, with
its unique icy texture, the soothing
properties of Calendula and a light
scent, eliminates impurities and
make-up, freshens-up skin making
it the ideal preparation for a
sound and relaxing sleep.
 Refresh & Relax
Micellar Facial Cleansing Gel
CL-F0057B

What’s unique about FEATURED PRODUCTS

this formulation? Novethix™ L-10 polymer delivers high thick-
ening efficiency to create a crystal clear,
• Polysorbate 20 enhances scoopable, crushed ice texture
crushed ice effect through
hydrophobic association with Actiphyte™ Calendula GL flower extract
Novethix™ L-10 polymer provides soothing properties on skin

• Crystal clear
• Quick melt on skin
and refreshing effect
• Gentle cleansing and
make-up removal
• Additional benefit: soothing
Salt & Sun
Sprayable
Body Wash
This sprayable cleansing gel
removes just the right amount
of salt and sand, soothes the
effect of the sun and may help
prolong your tan. The perfect
cleansing solution after a
great day at the beach.
 Salt & Sun
Sprayable Body Wash
CL-B0110B

What’s unique about this FEATURED PRODUCTS

formulation? Sulfochem™ ES-70DXS surfactant provides
superior flash foaming and lather, and is low
• Innovative shower gel format odor and water-white in color for enhanced
• Viscous shower gel with formulation fragrance and color integrity
excellent sprayability Chembetaine™ C surfactant enhances foam
and contributes to formulation mildness
• Additional benefits: soothing
and tan prolongation Novethix™ L-10 polymer is able to thicken low
surfactant formulations, and provides good
clarity and high shear-thinning behavior for
excellent sprayability with wide spray pattern
Actiphyte™ Green Tea GL 80NP extract
soothes skin
Actiphyte™ Carrot Fresh GL extract may
contribute to prolonging tanned look of skin
Scent & Sense
Gentlemen’s
Shower Gel
This night blue shower gel is specifically
designed to enhance its fragrance
without compromising the flow
aesthetic, clarity and smooth
afterfeel. No need for extra perfume,
this fragrance-infused cleanser gets
you ready to party in just one step.
 Scent & Sense
Gentlemen’s Shower Gel
CL-B0112B

What’s unique about FEATURED PRODUCTS

this formulation? Sulfochem™ ES-2CWK surfactant provides
superior flash foaming and lather, and is low
• High fragrance content odor and water-white in color for enhanced
formulation fragrance and color integrity
• Excellent clarity
Chembetaine™ CAD surfactant is mild, high purity
• Good viscosity with low color and provides additional
• Smooth afterfeel foaming and viscosity building characteristics
Glucamate™ VLT thickener helps to stabilize high
level of fragrance while maintaining viscosity
and clarity
Merquat™ 7SPR polymer imparts slipperiness,
provides a smooth afterfeel, and improves foam
creaminess and volume
Wash & Play
Hand Cleansing Jelly
A moldable jelly texture for kids designed with
ingredients to reduce surfactant irritation, preserve
the skin’s barrier and protect sensitive skin. This
magical formula transforms the hand washing
experience into a fun, tear-free moment.
 Wash & Play
Hand Cleansing Jelly
CL-H0032B

What’s unique about FEATURED PRODUCTS

this formulation? Sulfochem™ ES-70DXS surfactant provides
superior flash foaming and lather, and is low odor
• Playful and moldable and water-white in color for enhanced formulation
jelly texture fragrance and color integrity
• Reduced surfactant irritation Chembetaine™ C surfactant enhances foam and
contributes to formulation mildness
• Additional benefit: preserves
skin barrier function Hydramol™ PGDS ester provides not only
conditioning and emolliency, but also builds
viscosity, and enhances lather
Glucamate™ VLT thickener provides naturally
derived, thickening resulting in a thick moldable
jelly while contributing to formulation mildness
Actiphyte™ Coriander GL extract preserves
the skin’s barrier and alleviates discomfort of
sensitive skin
Featured Products &
Consumer Drivers
Enhanced in Bubbly Break
Glucamate™ thickeners are naturally-derived thickeners
that improve the mildness of cleansing products.

Carbopol® polymers are rheology modifiers that

thicken and stabilize surfactant cleansing systems and
deliver elegant rheology, high clarity, and suspension
of insoluble components.

Novethix™ L-10 polymer is a rheology modifier that

produces elegant, long-flow rheology as well as
sprayable gel and crushed ice texture. It is also
particularly relevant in difficult-to-thicken cleansing
systems such as sulfate-free or amide-free systems
or those with low concentration of surfactant.

Hydramol™ esters are water-soluble or dispersible

emollients perfectly suited for adding emolliency
without greasiness.

Merquat™ conditioning polymers offer richer foam

in face, hand and body cleansing applications, and
moisturization, sensory and conditioning benefits in
cleansers. They deliver consumer-pleasing benefits that
impact every stage the cleansing process — before,
during and after!
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Formulation

Sweet & Soft

Honey Gourmet
Shower Gel HONEY-LIKE
FLOW

Sweet & Soft

Creamed Honey
Shower Gel HONEY-LIKE
FLOW
SUSPENSION

Care & Nourish

Ultra-mild Shower
Cream WITH HIGH OIL
CONTENT

Refresh & Relax

Micellar Facial
Cleansing Gel CRUSHED ICE

Salt & Sun

Sprayable Body Wash SPRAYABILITY

Scent & Sense

Gentlemen’s
Shower Gel

Wash & Play

Hand Cleansing JELLY
Jelly
JELLY
Lubrizol Advanced Materials Lipotec SAU (Headquarters)
9911 Brecksville Road Isaac Peral, 17 - Pol. Ind. Cami Ral
Cleveland, OH 44141-3247 08850 Gava (Barcelona), Spain
TEL: 800.379.5389 TEL: 34.93.638.8000
FAX: 216.447.5250 commercial@lipotec.com

www.lubrizol.com/personal-care www.lipotec.com

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