POA for Intellectual Property Rights Suspension

Amazon Store Name: Homet

Account Holder Name: THE TRADERS

Email Address: sellerhomet@gmail.com

Amazon Brand Infringement Rights Appeal Form

Dear Amazon Team,

We have checked the notification dated “29th July 2024” regarding Brand Infringement Rights that has
been revoked due to one of our listings. In response to that we have prepared a detailed plan of action
to prevent such complaints in the future. As required we are providing below the root causes leading to
complaints and the corresponding preventive & corrective action plan to counter the same.

Root-Cause Analysis –
I received a notification in my Seller Central account indicating that my selling privileges have been
temporarily suspended due to brand infringement.

As a new Amazon seller, we were unaware that the design used in one of our listings was similar to a
design registered by Apple. This was an unintentional mistake, and we apologize for the oversight.
Moving forward, we are committed to adhering to Amazon’s guidelines to ensure that we do not violate
any policies.

Proposed Action Plan:

Prevention against Not Up to the Mark Expectations

I. We have established a thorough review process for all product listings to ensure they do
not infringe on any trademarks or intellectual property rights

II. We have instituted a routine monitoring system to review our listings regularly and
address any potential policy violations promptly

We have considered some steps to avoid such issues in future:-

Proposed Action Plan:

Prevention against Not Up to the Mark Expectations

 I. To prevent receiving such notifications, we have implemented a routine monitoring
process for our listings to identify any unauthorized mapping by third parties.
II. Moving forward, we will conduct thorough reviews of potential infringements before
submitting them, ensuring that we provide all necessary information and evidence
related to the products for which we are filing complaints against unauthorized
mappers.
III. In order to proactively avoid future incidents, I will ensure that my team is well-versed
in Amazon policies. Additionally, I will designate a dedicated staff to regularly check our
inventory for trademarks and other relevant factors to prevent any inadvertent or
incorrect infringement claims.

We have considered some steps to avoid such issues in future:-

Gather Information – We identify all the specific instances of brand infringement and will
accordingly collect evidence such as screenshots, product details, and any other relevant
information and will also provide the supporting documents regarding the authenticity of our
product.

Contact the Infringing Party – We reach out to the party who is responsible for mapping the
listings and will clearly communicate the issue and request that they cease the unauthorized
use of our brand.

If needed we also provide the supporting evidences.

Communicate with the Platform – We reach out to the platform's support or legal team to
initiate a discussion regarding the infringement. Furnish them with the essential evidence and
information related to the infringement issue. During our communication, we inquire about the
specific procedures the platform follows in handling cases of brand infringement, seeking clarity
on their approach and the steps involved in resolving such matters.

Monitor and Document Progress - Maintained a record of all correspondence with both the
infringing party and the platform. Document any steps or measures implemented by either the
infringing party or the platform in response to the identified issue.

Modify or Clarify Product Listings – We ensure that our own product listings are accurate and
well-differentiated to avoid confusion.

Greater detail on how your account has complied with our policy
As an Amazon seller, we have listed various products on our account, including earbuds,
watches, and other electronics. After receiving an infringement notice for trademark misuse
on our account, we took immediate and comprehensive actions to comply with Amazon's
policies and rectify the situation.

Actions Taken

1. Immediate Removal of Listings

o Upon receiving the infringement notice, we promptly deleted all the listings
that were flagged for trademark issues. This immediate action was taken to
ensure that no further violations occurred while we investigated the matter.

2. Comprehensive Review and Audit

o We conducted a thorough review of all our remaining listings to ensure that

none of them infringed on any trademarks or intellectual property rights. This
involved cross-referencing our products with existing trademarks and
registered designs to identify any potential issues.

3. Routine Monitoring Process

o We have implemented a routine monitoring process to regularly check our

product listings for any unauthorized mapping or misuse by third parties. This
proactive approach helps us detect and address issues before they lead to
policy violations.

4. Thorough Reviews of Potential Infringements

o Moving forward, we will conduct meticulous reviews of potential

infringements before submitting complaints. This means gathering all
necessary information and evidence related to the products in question to
ensure our complaints are well-founded and supported by concrete evidence.

5. Staff Training on Amazon Policies

o We have provided regular training sessions for our team on Amazon's policies,
including the latest updates and best practices. This ensures that all team
members are well-versed in compliance requirements.

6. Dedicated Staff Member for Compliance

 o We have designated a dedicated staff member responsible for regularly
checking our inventory for trademarks and other relevant factors. This staff
member ensures that our products comply with all intellectual property laws
and Amazon policies, helping prevent inadvertent or incorrect infringement
claims.

7. Improved Documentation and Record-Keeping

o We have improved our documentation and record-keeping practices. This

includes maintaining detailed records of all correspondence, permissions, and
agreements related to our products. By doing so, we ensure that we have the
necessary documentation to support our compliance efforts.

Commitment to Compliance

Our actions demonstrate our commitment to adhering to Amazon's policies and preventing
future infringements. By taking these steps, we have strengthened our compliance processes
and enhanced our ability to maintain the integrity of our listings. We sincerely apologize for
any inconvenience caused by our previous mistakes and assure Amazon that we are fully
committed to complying with all relevant policies and regulations.

We kindly request that our account be reactivated as soon as possible, allowing us to continue
selling our products on Amazon while adhering to all required guidelines and best practices.

-- Other relevant information.

We have deleted all the ASINs that violated Amazon policies, including the following:

B0D9DMLD52, B0D9DMF7BB, B0D9DLZ3MV, B0D9DLWNFW, B0D9DLPBKZ, B0D9C8VNH9,

B0D9DMJZPK, B0D9DLB8HD, B0D9DMDQVS, B0D9DLDJDB

We promise that we will never list these products again on our portal.

Supporting details should you believe that the actions were made in error

We have taken services from a SPN Who is registred on amazon they provide best services in
our account they guide our team for amazon polices we never break amazon listings
https://sellercentral.amazon.in/learn/courses?
ref_=su_course_accordion&moduleId=be68e0de-1810-4545-83b8-
441f29f67465&courseId=3691ad33-f164-4bce-be28-
cfabe5f6d1b1&modLanguage=English&videoPlayer=airy

We appeal here to Amazon to reactivate our Amazon’s rights for Infringements.

We are looking forward for a positive response.

Thanks & Regards

Homet