Company Bombay Hemp Company Private Limited (BOHECO)
Division BOHECO – Cannabis Health, Wellness & Nutrition
Department Marketing & Sales
Position Full-Time (45 hours a week)
Experience At least 1 years of relevant experience in Marketing &
Communication
Job Reference Number BHC-BDM-04
Designation Marketing and Communication Executive
Job Objective • Seeking a candidate who driven by ambition and innovation,
ride on an idea and make it as big as possible, to establish his/her
place in the growing Cannabis industry of India with the
opportunity to create unique value out of what otherwise seems
to be of no value. Who is not afraid of trying something new.
• Seeking someone with a more proactive attitude rather than a
reactive one along with a perfect balance between being street
smart and theoretically sound
Job Description • Strategy: Establish and execute a robust front-end strategy to
market BOHECO products through B2C platforms to maximize
consumer reach and product purchase frequency. Helps In
preparing marketing & communication strategies, plans,
objectives, planning and organizing promotional presentations
for BOHECO
• Branding & Product Mix: Assist in collating and developing
various virtual and physical brand collaterals to enhance brand
presence. Recommend the nature and scope of present and
future product lines by reviewing product specifications and
requirements; appraising new product and packaging ideas
and/or changes
• Content Curation & Creation: Create a strong content strategy
and work with internal and/or external team to create the
content to maximize for visibility. The type of content includes
but is not limited to video content, photography, graphics, copy,
social media, etc.
• Partnerships & Events: Develop a collaborative ecosystem with
synergistic brands, platforms, etc. Participate at events that can
help maximize the brand’s mileage further enhancing product
sale
• Communication & PR: Create, vet and publish original and
authentic content across the BOHECO communication assets and
via our PR network based on PR & Communication strategy. The
communication spans across Paid, Owned and Earned Media.
• Community Building: This is an essential aspect that would help
us establish a group of brand loyalists. Develop and execute
strategies that includes but is not limited to loyalty programs,
brand activations, Events, etc.
• Reporting: Play a critical role in preparing management reports
on multiple metrics to the business head to enhance his/her
decision making. Keeps management informed by submitting
activity and results reports, such as weekly work plans, and
monthly and annual territory analysis.
• Online Reputation Management: Enhances organization
reputation by accepting ownership for accomplishing new and
different requests; exploring opportunities to add value to job
accomplishments. Additionally, assist consumer + relevant
stakeholders in case of any grievances on our online platforms
• Social Media Expertise: Develop targeted social media
strategies, execute across multiple platforms (Instagram,
LinkedIn, Facebook, Twitter, Reddit). Use analytics for campaign
optimization and detailed content calendars for consistent
scheduling. Enhance community engagement through strategic
influencer partnerships and proactive community management.
Employ crisis management techniques to safeguard and uphold
brand integrity.
Department You will work in the Business Development & Marketing
function. In this function, you will work along with the
Marketing & Communication Manager as your supervisor.
Education • UG: Any Graduate: Any Specialization
• PG: Master’s degree Marketing & Communication (preffered
but not mandatory)
Skills & Qualities - A Team Player with a pro-active, positive and a “go-getter”
attitude
- Coming up with pragmatic solutions with respect to the task at
hand
- Domain expertise
- Photography, Videography & Editing Understanding/Skills
- Good knack of Social Media management
- Command over MS Office applications (such as Excel, Word,
and Powerpoint) and basic working knowledge of design
software such as Photoshop, Canva.
- Excellent command over Verbal and Written English
- Creative & Design Approach
- Crisis Management
- Caring personality is a non-negotiable
Location Mumbai, Maharashtra
CTC Per Annum xxxx
