Contact
Salman Haroon
www.linkedin.com/in/salman- Chief Strategy and Innovation Officer at CCL
haroon-b8421665 (LinkedIn) Pakistan
Top Skills Summary
Market Research
Commercial leader with experiences in global and in-market
Competitive Analysis
roles across UK, Singapore, Middle East and Pakistan. Served
Brand Management
on leadership teams at GSK Gulf, ICI Pakistan Pharmaceuticals
Languages and CCL Pharma. Specializing in commercial strategy and sales
operations, marketing and multichannel customer engagement, new
English (Native or Bilingual)
launch excellence, leadership development, coaching and capability
Urdu (Native or Bilingual)
building.
Hindi
Honors-Awards
Global Employee Recognition |
Experience
Developing Talent and Capability
CCL Pharmaceuticals
Global Employee Recognition Award
| Developing Talent and Capability Chief Strategy and Innovation Officer
December 2023 - Present (1 year 9 months)
Global Employee Recognition Award
| Recogition for HCP Engagement Pakistan
Programme Leading the global strategy and innovation unit across 24 markets and 5
Global Employee Recognition Award
verticals i.e. Portfolio Strategy and Global Therapeutic Area Franchises,
| Working Across Boundaries
Product Innovation, Business Development, Regulatory, Corporate
Global Employee Recognition Award
| Developing Talent and Capability Communications and Public Affairs.
ICI Pakistan Limited
4 years 10 months
Head of Marketing, Sales and Medical Affairs | Pharmaceuticals
October 2023 - December 2023 (3 months)
Led the Business, People and Patient Strategy for the Pharmaceuticals
Business. Focused on driving performance, developing capabilities and
shaping a high-performance culture, while serving on the Business Executive
Team.
Head of Sales | Pharmaceuticals
July 2022 - October 2023 (1 year 4 months)
Led the Specialty Business comprising of 230+ salesforce across 5 franchises
i.e. Cardiovascular, Oncology, Infectious Diseases, Cardio-Metabolic and
Neuro-Psychiatry.
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Head of Marketing | Pharmaceuticals
June 2021 - June 2022 (1 year 1 month)
Led a 39 member people organization, overseeing marketing teams
for Specialty and Primary Care across 12 franchises, Trade Marketing,
Multichannel Marketing, Launch Excellence and Marketing Operations.
Marketing Manager (Specialty Care), Trade and Multichannel
March 2019 - May 2021 (2 years 3 months)
• Drove the marketing and customer engagement strategy for the Specialty
Care Unit inclusive of 6 franchises i.e. Cardiovascular, Cardio-Metabolic,
Oncology, Neuro-Psychiatry, Critical Care and specialized Anti-Infectives
• Served as ICI's relationship lead for AstraZeneca; leading the brand and
customer engagement strategy for the AstraZeneca portfolio
• Drove digital transformation by setting up Multichannel Customer
Engagement unit to deliver a 5X increase in footprint
• Revamped the Trade Marketing unit focusing on pharmacy and brand
segmentation, visibility and retailer advocacy
• Built Launch Excellence capabilities to deliver market beating launches;
achievements include the delivery of the best launch of the industry recognized
by IQVIA
GSK
6 years 6 months
Marketing Manager | Gulf Cluster
July 2018 - February 2019 (8 months)
Dubai, United Arab Emirates
• Led the Respiratory Innovation unit at Gulf Cluster to commercialize new
brand launches and drive the ambitious growth agenda for the portfolio across
5 Gulf markets, while serving on the leadership team for GSK Gulf.
• Led the respiratory strategy development and operational excellence within a
range of market archetypes and channel models (tenders, private market and
institutional business) across 5 Gulf markets.
• Drove launch readiness by applying new resourcing models, segmentation
and targeting strategy, with effective positioning, advocacy and marketing mix.
• Established business performance systems to drive fast paced analytics and
facilitate quick decision making and course correction.
• Built a culture of innovation, bringing deep customer, patient and environment
insights to shape strategy and operational priorities
Brand Category Manager | GCC (Gulf Cooperation Council) Cluster
August 2016 - June 2018 (1 year 11 months)
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Dubai, United Arab Emirates
• Led a USD 70M Antibiotics business across 6 GCC markets; reversing
decline and putting the portfolio back to 100+ EI.
• Drove market share expansion through portfolio positioning and resourcing
strategy, life cycle management and digital transformation of the antibiotics
business.
• Built a culture of customer-centricity by implementing insight generation
approaches to feed brand planning.
• Served on the global strategy development and content creation panel to
drive the global positioning and campaign development for antibiotics portfolio.
• Led marketing innovation, culture, capability and career development
programme for GCC Marketing.
• Received MENA Recognition award for initiative to combat rising
antimicrobial resistance and promoting appropriate antibiotic prescribing within
GCC by working with key healthcare stakeholders.
• Led GSK GCC’s corporate trust building project with external community to
build engagement on global strategy and operating model.
Multichannel Marketing Excellence Manager | Strategy & Ops - EU,
Emerging Markets & Australasia
September 2015 - August 2016 (1 year)
Singapore
• Served on the Commercial Strategy and Operations Team for Europe,
Emerging Markets and Australasia.
• Developed marketing capabilities programme for Middle-East and North
African markets including assessments, interventions, business planning and
coaching support; assisted Asia Pacific markets alongside.
• Led the leadership capability and support programme for global corporate
executive team and country leaders to optimize growth in the new commercial
model.
• Led the cross-functional working group on multichannel analytics capability
build, in collaboration with global analytics, business insights and CRM teams.
• Developed coaching capability and mentoring programme for first and
second line marketing leaders across GSK.
• Received Global Employee Recognition award for working across
boundaries.
Multichannel Project Manager | Strategy & Operations - Emerging
Markets and Asia Pacific
September 2014 - September 2015 (1 year 1 month)
London, United Kingdom
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• Built and rolled out leadership engagement strategy as part of Customer
Engagement Transformation catering to global executive team and country
leaders.
• Implemented multi-channel and marketing capabilities programme for EMA
by facilitating online and on-ground workshops across multiple clusters within
emerging markets.
• Developed sales force capabilities to improve integration of digital channels
in selling excellence framework.
• Built business planning capabilities across emerging markets through
sustainable learning platforms.
• Developed, launched and embedded an onboarding programme for new
GSK marketers to build their understanding of key competencies, processes
and business planning across EMA.
• Received Global Employee Recognition award for developing talent and
capability.
Product Manager
September 2013 - August 2014 (1 year)
Pakistan
• Managed Oncology Classic Brands and delivered double digit growth through
new account development and life cycle management.
• Designed and executed marketing campaigns for Oncology portfolio including
the first digitally integrated campaign for Classic Brands; won two global
commercial excellence awards for Oncology.
• Conducted opportunity assessments and launch planning for upcoming
HIV and Immunology products involving market research, feasibility analysis,
market sizing and operational planning.
• Conducted business analysis of Novartis focusing on sales trends, brand
positioning and operational and market access models to ensure integration
readiness.
Management Trainee | Future Leaders Programme
September 2012 - February 2014 (1 year 6 months)
Pakistan
• Sales – Performed frontline sales across central and southern Pakistan;
conducted research on the distribution network of pharmaceutical sales in
northern Pakistan to optimize GSK presence.
• Marketing – Led the market scoping, sizing, feasibility and launch
assessment studies for introducing ViiV Healthcare (GSK HIV Company) in
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Pakistan. Liaised with global headquarters and health experts to align on goals
and launch plans for introduction of HIV portfolio in Pakistan.
• Consumer Healthcare – Planned and executed the Key Accounts Strategy
for the launch of Sensodyne including recruitment and training of retail
outlet representatives; conducted an observational study on the behavior of
toothpaste shoppers.
• Environmental Sustainability – International Graduate Team – Developed
a virtual game to increase awareness for GSK’s environmental sustainability
targets while liaising with a 7-member GSK International Graduate Team.
Colgate Palmolive
Marketing Intern - Surface Care
June 2011 - August 2011 (3 months)
Brand: Lemon Max (Pakistan's Leading Dishwashing Brand)
Major Project: Plan and Execution of Max Bar's Weekly Bazaar Branding
Activity
- Studied the current weekly bazaar setup for Colgate Palmolive vis-à-vis that
of its competitors
- Shortlisted 13 bazaars and made an activation plan for Max Bar for these
designated areas
- Interacted with the activation agency and coordinated the execution of the
plan
Sub Projects:
- Conducted market research for Max Bar and Max Liquid
- Designed the Brand equity Pyramid for Max Bar
- Carried out a call–in survey to gauge the activity and brand recall for a
previous door to door promotional activity
Ogilvy & Mather
Intern - Client Services
June 2007 - June 2007 (1 month)
Assisted in account management on the Dubai Islamic Bank Project and
Ponds; gathered data concerning industry, competition, field research and
coordination with the creative department
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Education
Institute of Business Administration
Bachelor of Business Administration (BBA) · (2008 - 2012)
INSEAD
Executive Leadership Program | Leadership in Crisis · (June 2021 - August
2021)
Lahore University of Management Sciences
Executive Leadership Program · (March 2022)
The Lyceum
A-Levels, 3As 1B · (2006 - 2008)
St. Paul's English High School
O-Levels, 9As 1B · (1995 - 2006)
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