Hassan Tariq
House No. 230 Ghumanabad Near Hala Naka Road Hyderabad Sindh
Cell: 0092-302-3900159 Email: 786hassantariq@gmail.com
PROFILE SUMMARY
• Over 5 years of experience in Marketing, Brand Management, Campaign Management,
Advertising Agency / Vendor Management and Creative Team Leadership
• Expertise in developing & implementing promotion plans and managing communication for
brands including all above the line and below the line activities for brand building
Skilled in end-to-end campaign development and implementation of all marketing initiatives
for new product launch
Over 5 years of cross-cultural experience of Managing procurement procedures including
procurement quality requirements. Develop Purchase Strategy, Supplier Selection Criteria,
Evaluate Offers, Negotiate PO terms and OEM Contracts.
Evaluate Product performance and manage the supplier relationship by analyzing the
financial budget
• An effective communicator with strong planning, interpersonal and people management
skills; Possesses language proficiency in English, Urdu, Punjabi and Sindhi. Open to
worldwide relocation
CORE COMPETENCIES
ATL & BTL Marketing Corporate Communication
Brand Building Public Relations
Supply chain Negotiating
New Product launch Business Development
Time Management Tech Savvy
EXPERIENCE
Marketing and Procurement Manager Aug, 2013–April, 2018
PROGRESSIVE TRADERS (PVT) LTD
Karachi, Pakistan
1) Identify marketing opportunities by analyzing consumer requirements, competitor's
strengths and weaknesses
2) Developing the marketing strategy for the company in line with company objectives.
3) Overseeing the company’s marketing budget.
4) Creation and publication of all marketing material in line with marketing plans.
5) Planning and implementing promotional campaigns.
6) Manage and improve lead generation campaigns, measuring results.
7) Preparing catalogs, guides and application manual that enhanced the sales representative’s
understanding of complex product features that made them sell more effectively
8) Improving the sales figure by selling the Goods directly to Big Industries &Mega Projects
9) ATL & BTL Marketing to make the brand visible in all over Pakistan market
10) Attending conferences, meetings, and industry events to remain up to date and competitive.
11) Analyzing potential strategic partner relationships for company marketing.
12) Managing entire correspondence with International & Local Vendors for Product Improvement, PO
terms, Compensation policies etc.
13) Handling over all procurement related matter from foreign and local vendors including the product
packaging matter
14) Managing Stocks and placing new orders as per Karachi, Lahore and Islamabad regions customer
necessity.
15) Negotiating with the Suppliers for reasonable FOB, CIF and CFR prices
16) Negotiate International Suppliers for Sole Agency & OEM contract.
17) Liaison with import Dept. for Payment, Quantity matters, Shipment Matters, Packing List
matters, Declaration matters
18) Lead development of the Trade Strategy to achieve defined business objectives (+12-15%
growth) across all product categories
Key Items Imported worldwide and Marketed in Pakistan:
For Building Material Products :
These all brandsare directly and indirectly sold to customers, Dealers & different Projects Managers.
Vanachai Laminate Flooring from Thailand
Mulia Glass Blocks from Indonesia & Chinese Glass Blocks from China
Diamond Fiber Cement Board from Thailand
Hongbo Roof Sheets 4 layer technology from China
Yuemei Pc Sheets from China
PVC Foam Board from china Under OEM Protalia Pvc Foam Board
Sanitary Ware from different companies of China Under OEM Protalia Sanitary Ware
Wooden Flooring from Thailand Under OEM Protalia Wooden Flooring
For Cement Industries :
Trials were conducted in Deewan cement & Lucky cement Industries.
Fosroc products from Turkey & Dubai, Cement Grinding Aids for different cement Industries of
Pakistan
For Bread & Baking Industries :
These all brandsare directly and indirectly sold to bread Industries, biscuit industries, cake Industries &
through Dealers channel.
Green House (Malaysia) Flavors &Emulcos
Pakmaya (Turkey) Bread Improver EKA-300, Cake Premixes and Yeast VEGA
Angle Yeast {China} Cakegel & Calcium Propionate.
For Agriculture Sector :
It is sold directly to Dealers &Customers
Tillers from China for agriculture use OEM Propower
For Textile Sector :
It is sold directly to Dealers &Customers
Sales & Marketing of Locally manufactured Glue Fixol & Powerlith all over Pakistan
For FMCG Sector :
Sold directly throughDealers channel
Soapfrom Malaysia UnderOEM Paradise
Air Freshener from Turkey under OEM Paradise
Tennis Balls from ChinaUnder OEM Silver
Battery Cells from China Under OEM Powerplus
Coil& Aerosolfrom Turkey under OEM Jumbo Maxcoil& Fast Kill Aerosol
For Chemical Industries (Indenting Business):
Gum Rosin from China to Pakistan customers
Sodium Sulphate Anhydrous from China to Pakistan customers
Calcium Propionate from South Africato Pakistan customers
Sodium Nitratefrom China to Pakistan customers
Soda Ash from India to Pakistan customers
Calcium Acetatefrom China to Pakistan customers
Cocoa Powderfrom China to Pakistan customers
Chromium Sulphate from India to Pakistan customers
Sulphur B2B sale in Pakistan
Ethanol Alcohol B2B sale in Pakistan
Latex from Thailandto Pakistan customers
Trainee June, 2012– July, 2012
National Bank of Pakistan, Market Branch
Hyderabad, Pakistan
1) Promoting and marketing the branch and its products
2) Meeting with customers and resolving any problems or complaints
3) Ensuring there’s a high level of customer service
4) Overseeing the efficient day to day processes
5) Pursuing lifelong professional and educational development
Trainee Aug, 2008 - Aug,
2009
Works & Services Department, Govt. of Sindh
Hyderabad, Pakistan
1) Undertake a structured program of learning including personal study, academic work
2) Manage expenditure from a small research budget
3) Provide administrative support to an academic team of teachers
4) Draft and Interpret regulations and deal with queries and complaints procedures
5) Coordinate examination and assessment processes
6) Maintain quality assurance, including course evaluation and course approval procedure
EDUCATION
MBA Marketing University of Sindh, Jamshoro 2014
BBA Marketing University of Sindh, Jamshoro 2011
Intermediate Government College, Kalimori 2008
Matriculation Agha Khan School 2005
CERTIFICATION
IOSH Working Safely U.K Certified Course from CORSHE
IOSH Managing Safely U.K Certified Course from CORSHE
Certificate of Excellence for best Performance in Progressive Traders 2017
Certificate of Excellence for best Performance in Progressive Traders 2016
Certificate of Recognition for Excellent Performance in Progressive Traders 2015
Certificate for 2nd award in Hamd Competition from Agha Khan
Well versed MS Word, Excel &PowerPoint Office course from Fatima Jinnah Center
1st award in Azan Competition from Muhammadi Mosque
Reference shall be given upon request
