Last week before the meet up on Saturday, our 'roving reporter' Colie got to speak to some of the representatives of Filofax USA and fired some tough questions at them! Well in a friendly way of course!
Thank you Colie for these detailed responses:
Marty from
Filofax: Tell us more...Maldens, Stocklists, & Warnings
Last week I had the
pleasure of meeting Marty Kirschenheiter, the area manager for Filofax here in
NYC. Marty represents Letts of London, Lamy, Lard-O-Led, and our personal
favorite Filofax. He was very excited to meet and seemed genuinely happy to
hear about the Philofaxy community! After meeting with him, I have to say he is
a real gem and Filofax is very lucky to have someone both responsive and
enthusiastic!
Marty said that he
did not think the A5 Malden would be produced in red, at least not this year,
but he did elaborate on the Malden line itself; noting that the Malden's
leather is not bonded leather. It is instead, top grained leather which
accounts for the variation we are seeing in the color and pattern of each
individual Malden, especially in the Ochre color option.
Like the Philofaxy
community, Marty did not really know why the international sites do not have
the same stocklists/items but he did mention that all of the printing is done
at the same location in England and that the individual countries create
special orders for their refills from there. He did not foresee that changing any time soon. Marty warned that we should expect a decrease in the
assortment of non-dated refills, as they discontinue items that have not sold
well. (gulp)
Marty said that the
Apex line was the closest to a kids line that Filofax has produced. He seems to
see it more as a teenager's Filofax, but mentioned that it is a much harder
vinyl than the Metropol.
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Marty was carrying a black Guilford Extra Slimline with
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month on 2 pages diary inserts
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green ruled paper (whatever he picks up that week he uses)
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the assorted sticky notes insert
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the black ruler insert
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At home, Marty keeps a black Hampden A5 as more of a journal
with
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month on 2 pages diary inserts
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lots of business card holder inserts
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address pages
Dominic from
Filofax: Tell us more...about FLEX & Print-to-File software
"Everyone in the organization is very excited about Flex. Before I speak about Flex, it’s important to
note that our new Flex product is not a Filofax. The Flex tagline is “Notes & More”, which
really sums up its purpose. Flex is a
brand new concept in the notebook category.
Flex is a product that is used for taking notes, organizing thoughts,
making lists, recording memories, sketching, planning and creating. Flex is designed for thinkers, students,
romantics, artists, mom’s, dad’s multi-taskers and everyone else who enjoys (or
needs) to write things down. Flex can be
made to include a planner, but a planner is not its primary function.
The Flex product consists of a cover, or jacket, that is cleverly
designed with slots that allow you to insert special notebooks inside of it.
The design and placement of the slots enables you to insert up to several
notebooks at a time. The notebook inserts
are formatted as ruled, blank, as an address book, a jot pad or even as a
planner. There is also a way to
customize Flex with multiple pen loops.
The number and format of the notebooks and accessories that you use is
totally up to you. Whatever you decide
to put in your Flex is certain to create a unique writing experience that feels
great in your hand. Look for Flex to be on store shelves in the US by
mid-July."
Dominic DiBella is
President of Filofax, Inc. and started with the company way back in 1997, which
happens to be the first year I bought my first Filofax! Dominic is a CPA and
his first position at the company was as Financial Controller. Then a few years
later he became CFO. Responsible for six stores, he really began to learn about
the Filofax business. Sadly, none of the Filofax stores are open any more. Then
in 2001, when Letts purchased Filofax, Dominic became President of Filofax,
Inc.
Dominic uses a
black personal Finchley as well as a black pocket Belgravia...
"In my Personal Finchley I use a lot of notepaper, to do lists, and
stickey notes. As for my Pocket
Belgravia, I use this when I’m not travelling.
My pocket sized Filofax has just has a calendar, ruled papers and many
to do lists. I usually keep this in my
car and take it home for the weekends."
I asked Dominic which
item is he particularly fond of that does not seem to get enough attention.
" I really like our Print-to-File software. When you combine the software with our laser
paper, or even with one of our hole punches, you really get a chance to
maximize your Filofax...I am a big fan of our Print-to-File software and so I
use it to print off all of my sales and financial reports. I then put these reports into my Filofax so
that I can have them at the ready whenever I’m in a meeting. This saves a lot of space in my briefcase and
really helps me to stay organized by keeping my calendar, notes and reports all
in the same place."
Note from Steve: I am reviewing the Flex System at the moment for you... please be patient it will be on here soon. Also I would love to know why the Print to File Software isn't available outside of the USA.
Dominic from
Filofax: Tell us more...Philofaxy Q&A
Dominic DiBella
President of Filofax, Inc answers Philofaxy questions...
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Butaben: Any chance of an A5 Malden being produced in red?
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"Malden is a great product and there are more colors
planned for launch. Unfortunately a true
Red is not presently in the works"
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Alison Reeves: Why on earth don't they have a full range of
inserts on their website? there are many on Euro sites - in English - that are
not available on the US site. there is a lot of interest in the refills on the Denmark site.
○
"If you are referencing the US website, we do presently
carry most of the English language inserts that the company makes. Of course
with the vast selection of products that we have in production there are bound
to be a few that we’ve missed. If there is something that is of particular
interest then please let us know and we can certainly see about adding it to
our website."
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A: Consider releasing a kids-line? have you ever done a kids
line? {For kids: sturdy cover, no leather, many different inserts, many
compartments, room for photo ID and library cards, variety of calendars (due to
different school systems with different time tables),all kinds of world maps,
chemistry/physics/math inserts (not really cheat-sheets but general overviews)
and maybe some small dictionaries. An English spell-well insert would be great
too.}
○
"To my knowledge we have not produced a line that was aimed
at young children. Over the years we
have produced a large number of products aimed at the school market, however
most have been targeted towards university aged students. We are currently working on a
"youth" offering for next year. At present this line is targeted for
the late teen/early twenty year old age group.
The suggestions for a young student product will certainly be taken into
consideration."
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Lee Ann: Will there be another sale soon?
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"I believe this question is related to our UK website. On occasion the US website will offer
discounts on items that have been discontinued from the line, but we currently
do not plan to discount any of our new or existing lines."
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Lee Ann: Could they have a competition that is open to US
residents?
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"Yes there will be contests for US residents. We are working on some fun contests for the
third and fourth quarter. Check back
with www.filofaxusa.com in the fall to see what we have."
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Lee Ann: Any chance of
discounts to email subscribers?
○
"US and Canadian customers who are on our mailing lists do
receive exclusive coupons for free shipping and other "gift with
purchase" promotions. Anyone who purchases from our website is
automatically added to our email list unless they choose to opt out. You can also add your name to our list
without a purchase by going to our homepage at www.filofaxusa.com. If you scroll to the bottom you can click on
the link to add your name to our list."
●
Aunt Gloria: Are any plans to produce the personal in a larger
ring size - any where from 1 1/4 to 2 inches?
○
At this time there are no plans for a ring size of 1 1/4 to 2
inches. We are always reviewing our ring
size offerings and will take your suggestion into consideration."
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Kanalt: Any plans to sell the travel and / or city packs in
U.S.?
○
"Yes, we can add these to our US website. Give us a few
weeks."
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David Popley: What can you tell us about the time management
professional system that is on the UK site? Any chance of it coming to the US?
Is it something Filofax plans on continuing?
○
"This product has been around for many years and is quite
popular in the UK. Unfortunately I am not well acquainted with this range and
so I cannot pass along many details. I do know that there are no plans to bring
this product into the US at this time."
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justenoughsalt: How are Letts, Lamy, and Filofax related?
○
"Filofax and Letts are part of the same company. Back in
2001 the owners of the Charles Letts & Company purchased Filofax Limited
and then formed the Letts Filofax Group, Ltd. (LFG). The LFG is headquartered
in Dalkeith, Scotland. LFG also owns the
Yard-O-Led brand of writing instruments that you see on our website. As for
Lamy, LFG does not own them. Filofax, Inc. (The American subsidiary of LFG) is
the US distributor for Lamy. Filofax, Inc. are also the US distributors for
Caran d'Ache fine writing instruments."
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justenoughsalt: When will the new organizers be out and in
stores in N. America?
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"Many of the new Filofax organizers will begin shipping in
early June."
Thank you Colie for asking all of the questions on our behalf.