Tell Them The Sunday Paper Sent You

Monday Advertising Day. 

Some years ago I clipped a whol lot of Sunday newspaper ads from the Francisco Chronicle, a paper that does not appear on every micro-fiche paper site. Some of these I have shared before, others are new. Most need a bit of explanation. 

This ad for Baker's Cacoa Mix is the work of the Johnstone and Cushing company. Some Baker's ads were done by Dik Brown. This one seems more like a mix of Creig Flessel and Jack Betts' talents.

Weston's Honey Graham Crackers is harder to pinpoint. The way the kid sits in the last image is reminiscant of Dik Brown, who would have had to change his style consiberable to do this.

I have shared several ads for Jergens lotion in the past and have always felt they could be the work of Ken Bald.

If Willy the Penguin wasn't conceived to sell kids on cigarettes, at least they were done to normalize them for when they grew up. The comic book version was done by Chad Grothkopf, although I am not sure if he did the (many) newspaper ads.

Stan Randell imitation All Around Home for Nescafé.

Pacquins ads were around for a long time and although I think it had different inkers at different times the main aetist underneath all of them is Gunnar Peterson, the guy who created and solidified the photorealistic style of American newspaper advertising comics, using a variety of influences.

One of the influences on Peterson was Lou Fine, who was famous for his long run on the Philip Morris cigarettes ads. I have colected most of them in one big earlier post, many of which with my own scans in color.

These Purex ads were signed by Pineo. I may have shown them before on a seperate post on his work.

RoyalDesserts was done by a very competent artist, although I can't see which one.  

From an ad by Johnstone & Cushing about their company we know Wexler had the Sal Hepatica account.

Swan Soap seems to have been done by Gill Fox in the same style he used for his comic strip Jeanie.

Tootsie was created by C. C. Beck. He often drew them with Pete Costanza, who got to sign them. This one seems to be by Bill Schreiber, who took over from them in 1950.

The Triton ads were one of a few series that were don in a Ripley Believe It Or Not Style. I have shared some before, but there seem to have been more. Some of these look as if they were done by later The Heart of Juliet Jones artist Stan Drake.

 

Advalange

Tuesday Mid-Western Day. 

The Milwaukee Journal was one of the most important and inn ovating newspapers from the forties to the eighties. They had a large selection of top tier comics, almost everything from King Features and Disney, which meant they also had a lot of room for newspaper comic ads. Apart from that they also tried out new comics and that makes them a prime source for collectors. I was lucky enough to get a few runs from this paper, but also online it is a very sourceable paper. Going through my collection of microfiche material saved for this blog, I cam across a stash of newspaper ads from all of the important artists. Many were attached to products and series by the Johnstone and Cusjing talent agancy. Dik Browne on Roger Wilco on Powerhouse candy bars, Mel Graff end Frank Robbins on Kolynos tooth powder, William Steig on Kellogg Cornflakes, Wrexler (and otehrs) on Camels and Paul Pinson on Treet luncheon meat. There's Mal Eaton and someone else on The Pepsi Cops. Country Jane, Amanda Jones and Cheeko are by a very singular artist, whom I suspect to be Harry Haenigsen.  Mum could be by Ken Bald but one of the one here is signed with a different (though illedgeable) name, Muffy is by Dick Calkins, Toofer is by  Charles A. Voight, Tootsie Roll is by C. C. Beck and Frito artist Schunning is completely unknown by me.

 

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