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Top Free Consumer Insights Platforms

Check out our list of free Consumer Insights Platforms. Products featured on this list are the ones that offer a free trial version. As with most free versions, there are limitations, typically time or features.

If you'd like to see more products and to evaluate additional feature options, compare all Consumer Insights Platforms to ensure you get the right product.

View Free Consumer Insights Platforms

G2 takes pride in showing unbiased reviews on user satisfaction in our ratings and reports. We do not allow paid placements in any of our ratings, rankings, or reports. Learn about our scoring methodologies.
11 Consumer Insights Platforms Products Available
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Meet Appinio: Your modern-day market research partner. At Appinio, we combine flexible, on-demand expert guidance with a powerful and easy-to-use tech platform to help you answer the questions that m

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 50% Mid-Market
    • 25% Enterprise
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Verified User in Alternative Dispute Resolution
    PA
    The option of doing easier surveys myself or opting for a consultant to help out Read review
    Punit T.
    PT
    You can ask as many questions and the fact that it is rewarding to answerers also Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    APPINIO
    Year Founded
    2014
    HQ Location
    Hamburg, Hamburg
    LinkedIn® Page
    www.linkedin.com
    261 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Meet Appinio: Your modern-day market research partner. At Appinio, we combine flexible, on-demand expert guidance with a powerful and easy-to-use tech platform to help you answer the questions that m

Users
No information available
Industries
No information available
Market Segment
  • 50% Mid-Market
  • 25% Enterprise
Verified User in Alternative Dispute Resolution
PA
The option of doing easier surveys myself or opting for a consultant to help out Read review
Punit T.
PT
You can ask as many questions and the fact that it is rewarding to answerers also Read review
Seller Details
Seller
APPINIO
Year Founded
2014
HQ Location
Hamburg, Hamburg
LinkedIn® Page
www.linkedin.com
261 employees on LinkedIn®
(26)4.7 out of 5
Optimized for quick response
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    What is Askable? Askable is the #1 AI research insights platform that's revolutionizing how companies gather customer intelligence. Think of it as your research superhero – delivering world-class ins

    Users
    No information available
    Industries
    • Design
    Market Segment
    • 42% Mid-Market
    • 27% Enterprise
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Beth v.
    BV
    I appreciate Askable's ability to combine multiple vendor types into one platform, which makes it more cost-efficient and provides synergies... Read review
    Nigel M.
    NM
    For my specific use case, which is usually for conducting one on one interviews and usability studies, Askable have made the entire process much... Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Askable
    Company Website
    Year Founded
    2016
    HQ Location
    Chicago, United States
    LinkedIn® Page
    www.linkedin.com
    119 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

What is Askable? Askable is the #1 AI research insights platform that's revolutionizing how companies gather customer intelligence. Think of it as your research superhero – delivering world-class ins

Users
No information available
Industries
  • Design
Market Segment
  • 42% Mid-Market
  • 27% Enterprise
Beth v.
BV
I appreciate Askable's ability to combine multiple vendor types into one platform, which makes it more cost-efficient and provides synergies... Read review
Nigel M.
NM
For my specific use case, which is usually for conducting one on one interviews and usability studies, Askable have made the entire process much... Read review
Seller Details
Seller
Askable
Company Website
Year Founded
2016
HQ Location
Chicago, United States
LinkedIn® Page
www.linkedin.com
119 employees on LinkedIn®

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Entry Level Price:Free
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Consumers are dynamic. Insights should be too. At aytm, we empower brands to explore an abundance of insights and evolve their ideas in real time. Our automated insights platform combines a predic

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 42% Mid-Market
    • 37% Small-Business
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Jamie B.
    JB
    This product is excellent research automation and also a secret weapon that drives agile innovation of some largest consumer brands as well. Also,... Read review
    Verified User in Banking
    UB
    Best solution for handling analytical data. Better than any other app available in the market Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    AYTM
    Year Founded
    2009
    HQ Location
    Mt. Laurel, US
    Twitter
    @AskYTM
    2,439 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    170 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Consumers are dynamic. Insights should be too. At aytm, we empower brands to explore an abundance of insights and evolve their ideas in real time. Our automated insights platform combines a predic

Users
No information available
Industries
No information available
Market Segment
  • 42% Mid-Market
  • 37% Small-Business
Jamie B.
JB
This product is excellent research automation and also a secret weapon that drives agile innovation of some largest consumer brands as well. Also,... Read review
Verified User in Banking
UB
Best solution for handling analytical data. Better than any other app available in the market Read review
Seller Details
Seller
AYTM
Year Founded
2009
HQ Location
Mt. Laurel, US
Twitter
@AskYTM
2,439 Twitter followers
LinkedIn® Page
www.linkedin.com
170 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    CleverX is a unified research platform built for product researchers, UX teams, and market researchers to recruit B2B participants and run end-to-end studies. Researchers can conduct surveys, usabilit

    Users
    • Marketing Manager
    • CEO
    Industries
    • Marketing and Advertising
    • Information Technology and Services
    Market Segment
    • 38% Small-Business
    • 33% Mid-Market
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Verified User in Information Technology and Services
    CI
    Friendly and responsive team, assisting during the research. Great reach - secured candidates in niches and with seniority levels that I was not... Read review
    Eden B.
    EB
    Clever X's system has updated alot and now has great methods for automated payouts and lots of options. Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    CleverX
    Company Website
    Year Founded
    2019
    HQ Location
    San Francisco, US
    LinkedIn® Page
    www.linkedin.com
    28 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

CleverX is a unified research platform built for product researchers, UX teams, and market researchers to recruit B2B participants and run end-to-end studies. Researchers can conduct surveys, usabilit

Users
  • Marketing Manager
  • CEO
Industries
  • Marketing and Advertising
  • Information Technology and Services
Market Segment
  • 38% Small-Business
  • 33% Mid-Market
Verified User in Information Technology and Services
CI
Friendly and responsive team, assisting during the research. Great reach - secured candidates in niches and with seniority levels that I was not... Read review
Eden B.
EB
Clever X's system has updated alot and now has great methods for automated payouts and lots of options. Read review
Seller Details
Seller
CleverX
Company Website
Year Founded
2019
HQ Location
San Francisco, US
LinkedIn® Page
www.linkedin.com
28 employees on LinkedIn®
(257)4.7 out of 5
Optimized for quick response
Save to My Lists
Entry Level Price:Contact Us
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Discuss is the leading end-to-end qualitative research platform for in-depth market insights, helping teams capture real-time customer and user experience feedback at scale. The best of both world

    Users
    • Project Manager
    Industries
    • Market Research
    • Consumer Goods
    Market Segment
    • 44% Small-Business
    • 29% Mid-Market
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Verified User in Health, Wellness and Fitness
    UH
    Very easy to setup the project (shoutout to Erika who is a great Account Manager), the customer support in the beginning of the interview made sure... Read review
    DH
    Easy to use and intuitive even for non-techy types. Has a live support person on for each interview to trouble-shoot tech issues and make sure... Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Company Website
    Year Founded
    2012
    HQ Location
    Seattle, Washington
    Twitter
    @discuss_io
    3,471 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    264 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Discuss is the leading end-to-end qualitative research platform for in-depth market insights, helping teams capture real-time customer and user experience feedback at scale. The best of both world

Users
  • Project Manager
Industries
  • Market Research
  • Consumer Goods
Market Segment
  • 44% Small-Business
  • 29% Mid-Market
Verified User in Health, Wellness and Fitness
UH
Very easy to setup the project (shoutout to Erika who is a great Account Manager), the customer support in the beginning of the interview made sure... Read review
DH
Easy to use and intuitive even for non-techy types. Has a live support person on for each interview to trouble-shoot tech issues and make sure... Read review
Seller Details
Company Website
Year Founded
2012
HQ Location
Seattle, Washington
Twitter
@discuss_io
3,471 Twitter followers
LinkedIn® Page
www.linkedin.com
264 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 40% Enterprise
    • 40% Mid-Market
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Dewan M.
    DM
    Provide good platform for products research before launched in market Read review
    Praveen T.
    PT
    Quick Resolution and prompt response by the team & always supportive during any hassle. Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Kantar
    Year Founded
    1992
    HQ Location
    London, GB
    LinkedIn® Page
    www.linkedin.com
    26,146 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Kantar Marketplace is an automated market research platform designed for insights professionals, marketers and agencies who want to test, learn and move faster. The platform is built on a foundation

Users
No information available
Industries
No information available
Market Segment
  • 40% Enterprise
  • 40% Mid-Market
Dewan M.
DM
Provide good platform for products research before launched in market Read review
Praveen T.
PT
Quick Resolution and prompt response by the team & always supportive during any hassle. Read review
Seller Details
Seller
Kantar
Year Founded
1992
HQ Location
London, GB
LinkedIn® Page
www.linkedin.com
26,146 employees on LinkedIn®
Entry Level Price:Starting at $15.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    PickFu is a consumer research platform that delivers fast, high-quality insights so teams can make smarter decisions across every aspect of their business. Just ask a question, upload your content

    Users
    • Owner
    • Director
    Industries
    • Retail
    • Consumer Goods
    Market Segment
    • 95% Small-Business
    • 5% Mid-Market
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • DJ
    PickFu allowed our agency to jump right in and get going when it comes to consumer research and testing. No hoops and barriers - just an... Read review
    Verified User in Market Research
    CM
    An Essential Tool for Online Sales PickFu has become an essential tool for online sales professionals who need to gather audience preferences... Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Pickfu
    Year Founded
    2008
    HQ Location
    San Francisco, CA
    Twitter
    @PickFu
    2,855 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

PickFu is a consumer research platform that delivers fast, high-quality insights so teams can make smarter decisions across every aspect of their business. Just ask a question, upload your content

Users
  • Owner
  • Director
Industries
  • Retail
  • Consumer Goods
Market Segment
  • 95% Small-Business
  • 5% Mid-Market
DJ
PickFu allowed our agency to jump right in and get going when it comes to consumer research and testing. No hoops and barriers - just an... Read review
Verified User in Market Research
CM
An Essential Tool for Online Sales PickFu has become an essential tool for online sales professionals who need to gather audience preferences... Read review
Seller Details
Seller
Pickfu
Year Founded
2008
HQ Location
San Francisco, CA
Twitter
@PickFu
2,855 Twitter followers
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
(2,969)4.4 out of 5
Optimized for quick response
View top Consulting Services for Qualtrics Strategy & Research
Save to My Lists
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foun

    Users
    • Student
    • Research Assistant
    Industries
    • Higher Education
    • Education Management
    Market Segment
    • 45% Enterprise
    • 34% Mid-Market
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Verified User in Health, Wellness and Fitness
    UH
    QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time... Read review
    Zahra M.
    ZM
    I really like using qualtrics. I run interactive experiments and it is pretty handy to create time sensitive experiments there. Randomization works... Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    Qualtrics
    Company Website
    Year Founded
    2002
    HQ Location
    Provo, UT
    Twitter
    @Qualtrics
    42,418 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    5,980 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Used by more than 13,000 brands and 75% of the Fortune 500, Qualtrics CoreXM is the most trusted, intelligent, and scalable all-in-one platform for experience management. Qualtrics CoreXM is the foun

Users
  • Student
  • Research Assistant
Industries
  • Higher Education
  • Education Management
Market Segment
  • 45% Enterprise
  • 34% Mid-Market
Verified User in Health, Wellness and Fitness
UH
QualtricsXM makes building surveys with complex logic simple, the interface is intuitive, and the reporting dashboards give clear, real-time... Read review
Zahra M.
ZM
I really like using qualtrics. I run interactive experiments and it is pretty handy to create time sensitive experiments there. Randomization works... Read review
Seller Details
Seller
Qualtrics
Company Website
Year Founded
2002
HQ Location
Provo, UT
Twitter
@Qualtrics
42,418 Twitter followers
LinkedIn® Page
www.linkedin.com
5,980 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    SightX is the leading go-to-market software solution for consumer insights, product, and brand professionals. Leading brands such as Hersheys, Pabst Brewing, Kellanova, Luxottica, Russel Stover, Home

    Users
    No information available
    Industries
    • Food & Beverages
    • Consumer Goods
    Market Segment
    • 46% Small-Business
    • 34% Mid-Market
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Verified User in Market Research
    IM
    The continuous introduction of new functions and also the responsiveness of the support team Read review
    BD
    The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our... Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Seller
    SightX
    Year Founded
    2015
    HQ Location
    New York, New York
    Twitter
    @sightx
    LinkedIn® Page
    www.linkedin.com
    23 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

SightX is the leading go-to-market software solution for consumer insights, product, and brand professionals. Leading brands such as Hersheys, Pabst Brewing, Kellanova, Luxottica, Russel Stover, Home

Users
No information available
Industries
  • Food & Beverages
  • Consumer Goods
Market Segment
  • 46% Small-Business
  • 34% Mid-Market
Verified User in Market Research
IM
The continuous introduction of new functions and also the responsiveness of the support team Read review
BD
The platform is incredibly intuitive and allows me to create fairly complex study designs in a fraction of the time I used to spend with our... Read review
Seller Details
Seller
SightX
Year Founded
2015
HQ Location
New York, New York
Twitter
@sightx
LinkedIn® Page
www.linkedin.com
23 employees on LinkedIn®
Entry Level Price:$299.00
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Upsiide is a SaaS platform built and continuously improved by the consumer experts at Dig Insights. Upsiide allows you to refine and validate your innovation ideas more efficiently and effectively. O

    Users
    No information available
    Industries
    • Food & Beverages
    Market Segment
    • 44% Small-Business
    • 37% Mid-Market
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Verified User in Food & Beverages
    AF
    Very easy to use and cost-effective tool for concept and idea testing. Read review
    Verified User in Food & Beverages
    UF
    The platform was straightforward to use, provided useful results, and the team provided a lot of expertise. Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2010
    HQ Location
    Toronto, CA
    LinkedIn® Page
    www.linkedin.com
    298 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Upsiide is a SaaS platform built and continuously improved by the consumer experts at Dig Insights. Upsiide allows you to refine and validate your innovation ideas more efficiently and effectively. O

Users
No information available
Industries
  • Food & Beverages
Market Segment
  • 44% Small-Business
  • 37% Mid-Market
Verified User in Food & Beverages
AF
Very easy to use and cost-effective tool for concept and idea testing. Read review
Verified User in Food & Beverages
UF
The platform was straightforward to use, provided useful results, and the team provided a lot of expertise. Read review
Seller Details
Year Founded
2010
HQ Location
Toronto, CA
LinkedIn® Page
www.linkedin.com
298 employees on LinkedIn®
  • Overview
    Expand/Collapse Overview
  • Product Description
    How are these determined?Information
    This description is provided by the seller.

    Zappi is the market leader in agile consumer insight technologies for creators. If you're part of a team that creates brands, ads, or innovative new products, then we think you're a creator. Our pla

    Users
    No information available
    Industries
    No information available
    Market Segment
    • 42% Enterprise
    • 33% Small-Business
  • What G2 Users Think
    Expand/Collapse What G2 Users Think
  • Taylor M.
    TM
    Zappi works in a marvelous way bringing all the solutions that I need everytime a project needs to be started. It provides wonderful insights that... Read review
    Verified User in Market Research
    IM
    Love the tools offered, plus that norms are available. Easy to set up and test, and very fast results. The automated reporting works for some... Read review
  • Seller Details
    Expand/Collapse Seller Details
  • Seller Details
    Year Founded
    2013
    HQ Location
    Boston, US
    Twitter
    @zappi_io
    2,385 Twitter followers
    LinkedIn® Page
    www.linkedin.com
    309 employees on LinkedIn®
Product Description
How are these determined?Information
This description is provided by the seller.

Zappi is the market leader in agile consumer insight technologies for creators. If you're part of a team that creates brands, ads, or innovative new products, then we think you're a creator. Our pla

Users
No information available
Industries
No information available
Market Segment
  • 42% Enterprise
  • 33% Small-Business
Taylor M.
TM
Zappi works in a marvelous way bringing all the solutions that I need everytime a project needs to be started. It provides wonderful insights that... Read review
Verified User in Market Research
IM
Love the tools offered, plus that norms are available. Easy to set up and test, and very fast results. The automated reporting works for some... Read review
Seller Details
Year Founded
2013
HQ Location
Boston, US
Twitter
@zappi_io
2,385 Twitter followers
LinkedIn® Page
www.linkedin.com
309 employees on LinkedIn®