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Compare AdRoll and Adobe Advertising Cloud 
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At a Glance
Market Segments
Small-Business (55.8% of reviews)
Mid-Market (35.5% of reviews)
Entry-Level Pricing
Pay As You Go
No pricing available
AdRoll
Star Rating
(657)4.0 out of 5
Market Segments
Small-Business (55.8% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansAdobe Advertising Cloud
Star Rating
(97)3.7 out of 5
Market Segments
Mid-Market (35.5% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe Advertising CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in Email Deliverability with a score of 8.5, while Adobe Advertising Cloud falls short in this area, lacking specific email marketing features that users find essential.
- Reviewers mention that AdRoll's Automated Ad Creation feature, rated at 8.5, significantly streamlines the ad creation process, whereas Adobe Advertising Cloud's similar functionality is perceived as less intuitive, scoring only 8.0.
- G2 users highlight AdRoll's superior Ease of Use with a score of 8.2, contrasting with Adobe Advertising Cloud's lower score of 6.8, indicating that users find AdRoll more user-friendly and accessible for everyday tasks.
- Users on G2 report that AdRoll's Campaign Management tools, particularly in Budget Execution & Monitoring (8.0), are more effective compared to Adobe's offerings, which users feel lack the same level of detail and control.
- Reviewers mention that AdRoll's Retargeting capabilities, especially in A/B Testing (8.5), are highly praised, while Adobe Advertising Cloud's retargeting features are seen as less robust, scoring only 7.8.
- Users say that AdRoll's Reporting & Analytics features, particularly in Custom Reporting (7.2), are more flexible and user-friendly compared to Adobe's offerings, which users feel are more complex and less customizable, scoring 8.2.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Adobe Advertising Cloud
No pricing availableFree Trial
AdRoll
Free Trial is available
Adobe Advertising Cloud
No trial information availableRatings
Meets Requirements
8.2
552
7.6
88
Ease of Use
8.3
557
6.8
86
Ease of Setup
8.2
343
6.2
46
Ease of Admin
8.1
318
7.2
48
Quality of Support
7.9
531
7.5
83
Has the product been a good partner in doing business?
8.1
317
7.7
49
Product Direction (% positive)
7.2
541
7.2
88
Features by Category
Channel Functionality
8.2
384
7.8
34
Platform Interoperability
7.6
67
8.3
6
Agentic AI - Display Advertising
6.1
9
Not enough data
6.5
9
Not enough data
7.0
9
Not enough data
7.2
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
Campaign Management
8.0
418
8.1
53
|
Verified
7.6
408
8.2
51
|
Verified
8.1
411
7.6
48
|
Verified
7.0
355
7.8
46
|
Verified
7.7
350
8.0
47
|
Verified
7.8
339
7.7
27
7.7
295
7.7
38
|
Verified
7.7
341
8.1
27
8.1
381
8.0
48
|
Verified
7.5
358
8.0
48
|
Verified
7.5
314
7.5
40
|
Verified
7.7
195
9.0
10
|
Verified
7.8
193
8.8
10
|
Verified
Targeting
7.9
388
8.2
50
|
Verified
8.7
409
7.8
47
|
Verified
8.0
354
7.9
44
|
Verified
7.7
322
7.7
32
Platform
7.7
267
7.8
37
|
Verified
7.2
315
8.2
49
|
Verified
8.0
352
8.0
51
|
Verified
8.0
385
7.5
52
|
Verified
7.8
297
7.9
46
|
Verified
7.4
308
8.2
51
|
Verified
7.5
305
8.0
42
|
Verified
7.8
252
7.9
38
|
Verified
7.6
318
8.0
45
|
Verified
Campaign Management & Optimization
Not enough data
7.9
54
Not enough data
7.4
51
Not enough data
7.0
46
Not enough data
7.2
39
Not enough data
7.4
43
Not enough data
7.8
51
Not enough data
7.2
49
Not enough data
6.4
40
Not enough data
6.9
42
Not enough data
7.5
30
Not enough data
8.0
52
Analytics & Administration
Not enough data
7.9
55
Not enough data
7.5
51
Not enough data
8.0
55
Platform
Not enough data
7.4
39
Not enough data
8.0
44
Not enough data
7.6
48
Not enough data
7.6
49
Not enough data
7.3
53
Not enough data
7.7
47
Not enough data
7.4
45
Not enough data
7.5
37
Authoring Tools
Not enough data
8.5
8
Not enough data
7.9
8
Not enough data
8.5
8
Not enough data
7.9
8
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
7.9
8
Not enough data
8.5
8
Publishing Tools
Not enough data
7.9
8
Not enough data
8.3
8
Not enough data
9.2
8
Retargeting
8.3
145
Not enough data
8.4
176
Not enough data
8.1
164
Not enough data
8.2
185
Not enough data
8.2
174
Not enough data
8.3
174
Not enough data
8.2
157
Not enough data
Agentic AI - Retargeting
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
Attribution Modeling
8.1
27
|
Verified
Not enough data
8.4
29
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.5
29
|
Verified
Not enough data
7.3
23
|
Verified
Not enough data
8.4
23
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.8
21
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
7.7
25
|
Verified
Not enough data
Reporting
8.3
32
|
Verified
Not enough data
8.3
32
|
Verified
Not enough data
8.0
28
|
Verified
Not enough data
Platform Interoperability
7.4
28
Not enough data
Mobile Functionality
8.0
196
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
418
8.1
53
|
Verified
7.6
408
8.2
51
|
Verified
8.1
411
7.6
48
|
Verified
7.0
355
7.8
46
|
Verified
7.7
350
8.0
47
|
Verified
7.8
339
7.7
27
7.7
295
7.7
38
|
Verified
7.7
341
8.1
27
8.1
381
8.0
48
|
Verified
7.5
358
8.0
48
|
Verified
7.5
314
7.5
40
|
Verified
7.7
195
9.0
10
|
Verified
7.8
193
8.8
10
|
Verified
Targeting
7.9
388
8.2
50
|
Verified
8.7
409
7.8
47
|
Verified
8.0
354
7.9
44
|
Verified
7.7
322
7.7
32
Mobile
7.9
163
Not enough data
7.7
195
9.0
10
|
Verified
7.8
193
8.8
10
|
Verified
Platform
7.7
267
7.8
37
|
Verified
7.2
315
8.2
49
|
Verified
8.0
352
8.0
51
|
Verified
8.0
385
7.5
52
|
Verified
7.8
297
7.9
46
|
Verified
7.4
308
8.2
51
|
Verified
7.5
305
8.0
42
|
Verified
7.8
252
7.9
38
|
Verified
7.6
318
8.0
45
|
Verified
Platform Interoperability
6.8
10
Not enough data
Video Functionality
7.8
12
Not enough data
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
418
8.1
53
|
Verified
7.6
408
8.2
51
|
Verified
8.1
411
7.6
48
|
Verified
7.0
355
7.8
46
|
Verified
7.7
350
8.0
47
|
Verified
7.8
339
7.7
27
7.7
295
7.7
38
|
Verified
7.7
341
8.1
27
8.1
381
8.0
48
|
Verified
7.5
358
8.0
48
|
Verified
7.5
314
7.5
40
|
Verified
7.7
195
9.0
10
|
Verified
7.8
193
8.8
10
|
Verified
Targeting
7.9
388
8.2
50
|
Verified
8.7
409
7.8
47
|
Verified
8.0
354
7.9
44
|
Verified
7.7
322
7.7
32
Platform
7.7
267
7.8
37
|
Verified
7.2
315
8.2
49
|
Verified
8.0
352
8.0
51
|
Verified
8.0
385
7.5
52
|
Verified
7.8
297
7.9
46
|
Verified
7.4
308
8.2
51
|
Verified
7.5
305
8.0
42
|
Verified
7.8
252
7.9
38
|
Verified
7.6
318
8.0
45
|
Verified
Platform Interoperability
7.8(won by 0.1)
31
7.7
5
Agentic AI - Social Media Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Social Functionality
8.0(won by default)
216
Feature Not Available
Campaign Management
8.0
418
8.1(won by 0.1)
53
|
Verified
7.6
408
8.2(won by 0.6)
51
|
Verified
8.1(won by 0.5)
411
7.6
48
|
Verified
7.0
355
7.8(won by 0.8)
46
|
Verified
7.7
350
8.0(won by 0.3)
47
|
Verified
7.8(won by 0.1)
339
7.7
27
7.7(tied score)
295
7.7(tied score)
38
|
Verified
7.7
341
8.1(won by 0.4)
27
8.1(won by 0.1)
381
8.0
48
|
Verified
7.5
358
8.0(won by 0.5)
48
|
Verified
7.5(tied score)
314
7.5(tied score)
40
|
Verified
7.7
195
9.0(won by 1.3)
10
|
Verified
7.8
193
8.8(won by 1.0)
10
|
Verified
Targeting
7.9
388
8.2(won by 0.3)
50
|
Verified
8.7(won by 0.9)
409
7.8
47
|
Verified
8.0(won by 0.1)
354
7.9
44
|
Verified
7.7(tied score)
322
7.7(tied score)
32
Platform
7.7
267
7.8(won by 0.1)
37
|
Verified
7.2
315
8.2(won by 1.0)
49
|
Verified
8.0(tied score)
352
8.0(tied score)
51
|
Verified
8.0(won by 0.5)
385
7.5
52
|
Verified
7.8
297
7.9(won by 0.1)
46
|
Verified
7.4
308
8.2(won by 0.8)
51
|
Verified
7.5
305
8.0(won by 0.5)
42
|
Verified
7.8
252
7.9(won by 0.1)
38
|
Verified
7.6
318
8.0(won by 0.4)
45
|
Verified
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
418
8.1
53
|
Verified
7.6
408
8.2
51
|
Verified
8.1
411
7.6
48
|
Verified
7.0
355
7.8
46
|
Verified
7.7
350
8.0
47
|
Verified
7.8
339
7.7
27
7.7
295
7.7
38
|
Verified
7.7
341
8.1
27
8.1
381
8.0
48
|
Verified
7.5
358
8.0
48
|
Verified
7.5
314
7.5
40
|
Verified
7.7
195
9.0
10
|
Verified
7.8
193
8.8
10
|
Verified
Targeting
7.9
388
8.2
50
|
Verified
8.7
409
7.8
47
|
Verified
8.0
354
7.9
44
|
Verified
7.7
322
7.7
32
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.7
267
7.8
37
|
Verified
7.2
315
8.2
49
|
Verified
8.0
352
8.0
51
|
Verified
8.0
385
7.5
52
|
Verified
7.8
297
7.9
46
|
Verified
7.4
308
8.2
51
|
Verified
7.5
305
8.0
42
|
Verified
7.8
252
7.9
38
|
Verified
7.6
318
8.0
45
|
Verified
Platform - Connected TV (CTV) Advertising Platforms
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.3
6
Not enough data
8.1
6
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Adobe Advertising Cloud are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Social Media Advertising, and Display Advertising
Unique Categories
AdRoll is categorized as Connected TV (CTV) Advertising Platforms, Retargeting, Attribution, Video Advertising, and Mobile Advertising
Adobe Advertising Cloud is categorized as Creative Management Platforms and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Adobe Advertising Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.8%
Computer Software
9.8%
Retail
8.3%
Apparel & Fashion
6.4%
Financial Services
3.8%
Other
36.8%
Marketing and Advertising
48.6%
Internet
12.9%
Financial Services
5.7%
Higher Education
4.3%
Information Technology and Services
2.9%
Other
25.7%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Verified User in Marketing and Advertising
The outsourced customer service can be frustrating to communicate with.
Adobe Advertising Cloud
Most Helpful Favorable Review
Stephen S.
Verified User in Marketing and Advertising
I really enjoyed the user interface, it makes for easy navigation and easy planning to budget levels. Great features include those that allow modeling capabilities and allows for future planning on campaigns with aren't very common to other comparable...
Most Helpful Critical Review
Verified User in Management Consulting
Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully.
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Stephen S.
Verified User in Marketing and Advertising
I really enjoyed the user interface, it makes for easy navigation and easy planning to budget levels. Great features include those that allow modeling capabilities and allows for future planning on campaigns with aren't very common to other comparable...
Verified User in Marketing and Advertising
The outsourced customer service can be frustrating to communicate with.
Verified User in Management Consulting
Setup takes longer than expected and could be made simple for the average user. Training/prior experience is needed to use this tool otherwise you will not utilise it fully.
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
Adobe Advertising Cloud has no discussions with answers
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