Introducing G2.ai, the future of software buying.Try now
Compare AdRoll and Facebook for Business 
Featured Products
Sponsored
Adcredo
Paid Search Advertising
Visit Website
Sponsored
AdLib DSP
(78)
Paid Search Advertising
Visit Website
At a Glance
Market Segments
Small-Business (55.8% of reviews)
Enterprise (100.0% of reviews)
Entry-Level Pricing
Pay As You Go
Cost per 1,000 Impressions
AdRoll
Star Rating
(657)4.0 out of 5
Market Segments
Small-Business (55.8% of reviews)
Entry-Level Pricing
Pay As You Go
Free Trial is available
Browse all 3 pricing plansFacebook for Business
Star Rating
(1,409)4.2 out of 5
Market Segments
Enterprise (100.0% of reviews)
Entry-Level Pricing
Cost per 1,000 Impressions
Browse all 2 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that AdRoll excels in email deliverability management with a score of 8.5, while Facebook for Business lacks a dedicated email marketing feature, which may limit its effectiveness for users focused on email campaigns.
- Reviewers mention that AdRoll's automated ad creation feature scores an impressive 8.6, making it easier for small businesses to generate ads quickly, whereas Facebook for Business, while strong in social functionality, does not offer the same level of automation in ad creation.
- G2 users highlight that AdRoll's quality of support is rated at 7.9, which is notably higher than Facebook for Business's 6.6, indicating that users may find more reliable assistance when using AdRoll.
- Users on G2 report that Facebook for Business shines in social functionality with a score of 9.1, making it a better choice for businesses heavily invested in social media marketing compared to AdRoll's 8.0 rating in the same area.
- Reviewers mention that AdRoll's advanced targeting options score 8.1, which is competitive, but Facebook for Business outperforms with a score of 8.7, suggesting that users may achieve better audience segmentation and targeting with Facebook.
- Users say that while both platforms offer campaign management tools, Facebook for Business's features like campaign optimization (8.2) and reach (8.3) are rated higher than AdRoll's, indicating a more robust solution for managing and optimizing campaigns.
Pricing
Entry-Level Pricing
AdRoll
Ads
Pay As You Go
Pay-as-you-go advertising. Managed services with qualifying spend.
- Full-funnel, multi-channel advertising
Free Trial
AdRoll
Free Trial is available
Facebook for Business
No trial information availableRatings
Meets Requirements
8.2
552
8.6
1,178
Ease of Use
8.3
557
8.2
1,182
Ease of Setup
8.2
343
8.1
637
Ease of Admin
8.1
318
8.3
609
Quality of Support
7.9
531
6.6
1,072
Has the product been a good partner in doing business?
8.1
317
7.8
596
Product Direction (% positive)
7.2
541
7.2
1,148
Features by Category
Channel Functionality
8.2
384
8.7
39
Platform Interoperability
7.6
67
8.2
30
Agentic AI - Display Advertising
6.1
9
Not enough data
6.5
9
Not enough data
7.0
9
Not enough data
7.2
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
Campaign Management
8.0
418
8.3
957
7.6
408
8.2
943
8.1
411
8.3
985
7.0
355
7.5
799
7.7
350
7.7
757
7.8
339
Feature Not Available
7.7
295
7.6
694
7.7
341
Feature Not Available
8.1
381
Feature Not Available
7.5
358
8.0
857
7.5
314
8.2
790
7.7
195
8.1
399
7.8
193
8.4
417
Targeting
7.9
388
8.7
974
8.7
409
8.6
868
8.0
354
8.8
902
7.7
322
Feature Not Available
Platform
7.7
267
8.0
678
7.2
315
8.0
835
8.0
352
8.5
931
8.0
385
8.4
964
7.8
297
8.3
749
7.4
308
8.0
899
7.5
305
8.0
802
7.8
252
8.3
682
7.6
318
8.4
962
Campaign Management & Optimization
Not enough data
7.7
14
Not enough data
7.6
14
Not enough data
8.1
14
Not enough data
8.2
13
Not enough data
8.1
13
Not enough data
7.6
13
Not enough data
8.5
13
Not enough data
6.4
13
Not enough data
7.1
12
Not enough data
7.6
13
Not enough data
8.1
15
Analytics & Administration
Not enough data
8.5
14
Not enough data
8.4
15
Not enough data
8.6
14
Platform
Not enough data
8.0
14
Not enough data
8.5
14
Not enough data
7.9
14
Not enough data
8.2
15
Not enough data
8.1
14
Not enough data
8.1
13
Not enough data
8.2
14
Not enough data
8.1
14
Authoring Tools
Not enough data
8.0
23
Not enough data
8.1
18
Not enough data
8.1
20
Not enough data
8.4
20
Agentic AI - Creative Management Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Testing Tools
Not enough data
8.8
18
Not enough data
8.8
18
Publishing Tools
Not enough data
8.5
19
Not enough data
8.3
18
Not enough data
9.3
20
Retargeting
8.3
145
Not enough data
8.4
176
Not enough data
8.1
164
Not enough data
8.2
185
Not enough data
8.2
174
Not enough data
8.3
174
Not enough data
8.2
157
Not enough data
Agentic AI - Retargeting
7.9
7
Not enough data
7.9
7
Not enough data
7.6
7
Not enough data
7.6
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
Attribution Modeling
8.1
27
|
Verified
Not enough data
8.4
29
|
Verified
Not enough data
8.3
29
|
Verified
Not enough data
8.5
29
|
Verified
Not enough data
7.3
23
|
Verified
Not enough data
8.4
23
|
Verified
Not enough data
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
8.8
21
|
Verified
Not enough data
8.4
26
|
Verified
Not enough data
8.2
30
|
Verified
Not enough data
7.7
25
|
Verified
Not enough data
Reporting
8.3
32
|
Verified
Not enough data
8.3
32
|
Verified
Not enough data
8.0
28
|
Verified
Not enough data
Platform Interoperability
7.4
28
7.2
18
Mobile Functionality
8.0
196
8.1
25
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
418
8.3
957
7.6
408
8.2
943
8.1
411
8.3
985
7.0
355
7.5
799
7.7
350
7.7
757
7.8
339
Feature Not Available
7.7
295
7.6
694
7.7
341
Feature Not Available
8.1
381
Feature Not Available
7.5
358
8.0
857
7.5
314
8.2
790
7.7
195
8.1
399
7.8
193
8.4
417
Targeting
7.9
388
8.7
974
8.7
409
8.6
868
8.0
354
8.8
902
7.7
322
Feature Not Available
Mobile
7.9
163
7.8
22
7.7
195
8.1
399
7.8
193
8.4
417
Platform
7.7
267
8.0
678
7.2
315
8.0
835
8.0
352
8.5
931
8.0
385
8.4
964
7.8
297
8.3
749
7.4
308
8.0
899
7.5
305
8.0
802
7.8
252
8.3
682
7.6
318
8.4
962
Platform Interoperability
6.8
10
8.2
18
Video Functionality
7.8
12
8.1
24
Agentic AI - Video Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
418
8.3
957
7.6
408
8.2
943
8.1
411
8.3
985
7.0
355
7.5
799
7.7
350
7.7
757
7.8
339
Feature Not Available
7.7
295
7.6
694
7.7
341
Feature Not Available
8.1
381
Feature Not Available
7.5
358
8.0
857
7.5
314
8.2
790
7.7
195
8.1
399
7.8
193
8.4
417
Targeting
7.9
388
8.7
974
8.7
409
8.6
868
8.0
354
8.8
902
7.7
322
Feature Not Available
Platform
7.7
267
8.0
678
7.2
315
8.0
835
8.0
352
8.5
931
8.0
385
8.4
964
7.8
297
8.3
749
7.4
308
8.0
899
7.5
305
8.0
802
7.8
252
8.3
682
7.6
318
8.4
962
Platform Interoperability
7.8
31
8.3(won by 0.5)
167
Agentic AI - Social Media Advertising
Not enough data
7.4(won by default)
9
Not enough data
7.7(won by default)
8
Not enough data
8.0(won by default)
9
Not enough data
8.0(won by default)
9
Not enough data
7.2(won by default)
9
Not enough data
7.4(won by default)
9
Social Functionality
8.0(won by default)
216
Feature Not Available
Campaign Management
8.0
418
8.3(won by 0.3)
957
7.6
408
8.2(won by 0.6)
943
8.1
411
8.3(won by 0.2)
985
7.0
355
7.5(won by 0.5)
799
7.7(tied score)
350
7.7(tied score)
757
7.8(won by default)
339
Feature Not Available
7.7(won by 0.1)
295
7.6
694
7.7(won by default)
341
Feature Not Available
8.1(won by default)
381
Feature Not Available
7.5
358
8.0(won by 0.5)
857
7.5
314
8.2(won by 0.7)
790
7.7
195
8.1(won by 0.4)
399
7.8
193
8.4(won by 0.6)
417
Targeting
7.9
388
8.7(won by 0.8)
974
8.7(won by 0.1)
409
8.6
868
8.0
354
8.8(won by 0.8)
902
7.7(won by default)
322
Feature Not Available
Platform
7.7
267
8.0(won by 0.3)
678
7.2
315
8.0(won by 0.8)
835
8.0
352
8.5(won by 0.5)
931
8.0
385
8.4(won by 0.4)
964
7.8
297
8.3(won by 0.5)
749
7.4
308
8.0(won by 0.6)
899
7.5
305
8.0(won by 0.5)
802
7.8
252
8.3(won by 0.5)
682
7.6
318
8.4(won by 0.8)
962
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Digital Audio Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Demand Side Platforms
Not enough data
Not enough data
Agentic AI - Demand Side Platform (DSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
8.0
418
8.3
957
7.6
408
8.2
943
8.1
411
8.3
985
7.0
355
7.5
799
7.7
350
7.7
757
7.8
339
Feature Not Available
7.7
295
7.6
694
7.7
341
Feature Not Available
8.1
381
Feature Not Available
7.5
358
8.0
857
7.5
314
8.2
790
7.7
195
8.1
399
7.8
193
8.4
417
Targeting
7.9
388
8.7
974
8.7
409
8.6
868
8.0
354
8.8
902
7.7
322
Feature Not Available
Demand Side Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
7.7
267
8.0
678
7.2
315
8.0
835
8.0
352
8.5
931
8.0
385
8.4
964
7.8
297
8.3
749
7.4
308
8.0
899
7.5
305
8.0
802
7.8
252
8.3
682
7.6
318
8.4
962
Platform - Connected TV (CTV) Advertising Platforms
8.6
6
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Campaign Management - Connected TV (CTV) Advertising Platforms
8.3
6
Not enough data
8.1
6
Not enough data
Agentic AI - Connected TV (CTV) Advertising Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Cross-Channel Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
AdRoll and Facebook for Business are categorized as Native Advertising, Cross-Channel Advertising, Demand Side Platform (DSP), Video Advertising, Social Media Advertising, Mobile Advertising, and Display Advertising
Unique Categories
Facebook for Business is categorized as Creative Management Platforms, Digital Audio Advertising, and Paid Search Advertising
Reviews
Reviewers' Company Size
AdRoll
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Facebook for Business
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
34.8%
Computer Software
9.8%
Retail
8.3%
Apparel & Fashion
6.4%
Financial Services
3.8%
Other
36.8%
Marketing and Advertising
31.2%
Real Estate
5.8%
Internet
5.1%
Health, Wellness and Fitness
4.3%
Apparel & Fashion
3.3%
Other
50.4%
Most Helpful Reviews
AdRoll
Most Helpful Favorable Review
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Most Helpful Critical Review
Hunter F.
Verified User in Wireless
It doesn't work well. It is glitchy, it seems to be low quality.
Facebook for Business
Most Helpful Favorable Review
Suzanne M.
Verified User in Legal Services
Meta is the threshold of online marketing for any small business. If you do not have an FB/Instagram presence, you won't show up on search results. That axiom is so true that many small businesses use FB or IG as their online landing page. Like Google...
Most Helpful Critical Review
ashley f.
Verified User in Retail
Hard to understand the platform with all of the different apps you have to use to basically manage the same thing. I feel that all of the different tools are structured in a very "hard to understand" way and could be condensed into something much more user...
Adam P.
Verified User in Computer Software
I love how fast it was to get started. The UI of the entire platform is really clean and easy to navigate. Uploading artwork and setting campaigns wasn't rocket science. All in all we were up and running in less than 4 weeks. They also have a great support...
Suzanne M.
Verified User in Legal Services
Meta is the threshold of online marketing for any small business. If you do not have an FB/Instagram presence, you won't show up on search results. That axiom is so true that many small businesses use FB or IG as their online landing page. Like Google...
Hunter F.
Verified User in Wireless
It doesn't work well. It is glitchy, it seems to be low quality.
ashley f.
Verified User in Retail
Hard to understand the platform with all of the different apps you have to use to basically manage the same thing. I feel that all of the different tools are structured in a very "hard to understand" way and could be condensed into something much more user...
Alternatives
Discussions
Does anybody knows a good source of AdRoll documentation?
1 Comment
SG
Hi Gransy, good question! Thorough documentation can be a huge help in learning to use a product to its full potential. AdRoll has a Help Center where they...Read more
How do you track attribution, while using a linear strategy
1 Comment
VF
One approach is to leverage multi-touch attribution directly in your marketing automation tools or whatever reporting tool you use.
The way I've done it...Read more
How do I run reports to determine how a particular campaign is influencing other campaigns within AdRoll?
1 Comment
VC
Hi Nicole! The best and easiest way to track this would be through AdRoll's Advanced Tracking tool. This would allow you to track conversions and where new...Read more
How to promote myself as a professional content writer?
2 Comments
MS
Here an article write me about Personal Brand: https://micaelasabja.com/marketing/5-respuestas-sobre-marca-personal/Read more
What is Facebook for Business used for?
2 Comments
DC
It allows me to explore tools that are useful for improving the way of advertising within the platform. Additionally, the statistics it provides are useful...Read more
I'm unsure how to optimize ad targeting on Facebook for Business. Could someone provide some best practices?
2 Comments
SV
Try and utilize the Advantage+ Shopping campaigns feature it is AI-integrated and it works wonders.Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.