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At a Glance
Market Segments
Mid-Market (100.0% of reviews)
Small-Business (95.7% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial Per Month
Apollo.io
Star Rating
(9,214)4.7 out of 5
Market Segments
Mid-Market (100.0% of reviews)
Entry-Level Pricing
Free 1 user Per Month
Free Trial is available
Browse all 4 pricing plansInstantly
Star Rating
(3,842)4.8 out of 5
Market Segments
Small-Business (95.7% of reviews)
Entry-Level Pricing
Free Trial Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Apollo.io has a robust Browser Extension with a score of 9.2, which allows for seamless integration with other platforms, while Instantly's extension scores lower at 8.5, indicating a less effective user experience.
- Reviewers mention that Instantly excels in Quality of Support with a score of 9.6, significantly higher than Apollo.io's 8.8, suggesting that users find Instantly's customer service more responsive and helpful.
- G2 users highlight that Instantly offers superior Lead Validation features, scoring 9.2 compared to Apollo.io's 8.9, which indicates that users feel more confident in the accuracy of leads generated through Instantly.
- Users on G2 report that Instantly's Email Scheduling feature is highly effective, scoring 9.6, while Apollo.io's feature is rated lower at 8.8, suggesting that users find Instantly's scheduling capabilities more reliable and user-friendly.
- Reviewers mention that Apollo.io's Lead Analysis feature, with a score of 8.8, is solid but falls short compared to Instantly's 9.0, indicating that users prefer the insights and analytics provided by Instantly for their lead management.
- Users say that Instantly's Campaign Performance tracking, scoring 9.3, is more comprehensive than Apollo.io's 8.2, reflecting a preference for Instantly's ability to provide detailed insights into campaign effectiveness.
Pricing
Entry-Level Pricing
Apollo.io
Free
Free
1 user Per Month
Unlimited email credits, 5 mobile credits per month, 10 export credits per month
- Basic Sequence Automation (2 Sequence Limit)
- Basic Filters
- Buying Intent (3 Intent Topic Limit)
Instantly
Free
Free Trial
Per Month
Everything you need to scale your cold outreach campaigns.
- Unlimited email sending accounts
- Unlimited domain warmup
- Advanced sequences
Free Trial
Apollo.io
Free Trial is available
Instantly
Free Trial is available
Ratings
Meets Requirements
9.1
7,306
9.4
3,340
Ease of Use
9.0
7,402
9.5
3,500
Ease of Setup
8.9
3,635
9.2
2,667
Ease of Admin
9.1
2,411
9.4
1,804
Quality of Support
8.8
6,254
9.6
3,315
Has the product been a good partner in doing business?
9.2
2,395
9.5
1,777
Product Direction (% positive)
9.4
7,028
9.8
3,376
Features by Category
Sales Force Automation
Not enough data
9.1
151
Not enough data
8.7
146
Not enough data
9.0
158
Not enough data
8.9
146
Not enough data
8.7
147
Not enough data
9.0
147
Not enough data
8.7
142
Not enough data
8.6
137
Not enough data
8.7
145
Marketing Automation
Not enough data
9.5
148
Not enough data
9.5
149
Not enough data
9.4
148
Not enough data
9.1
153
Customer Support
Not enough data
8.9
146
Not enough data
9.1
144
Not enough data
9.0
143
Not enough data
8.3
135
Not enough data
8.9
139
Reporting & Analytics
Not enough data
9.1
132
Not enough data
9.3
129
Not enough data
8.8
131
Mobile & Social
Not enough data
8.7
137
Not enough data
8.5
125
Not enough data
8.6
128
Platform
Not enough data
8.8
178
Not enough data
8.9
172
Not enough data
9.0
171
Not enough data
8.6
172
Not enough data
8.6
170
Not enough data
8.8
168
Not enough data
9.3
173
Not enough data
8.7
180
Integration
Not enough data
9.2
146
Not enough data
8.9
143
Not enough data
8.9
141
Generative AI
Not enough data
8.9
109
Agentic AI - CRM
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
8.1
7
Not enough data
7.9
7
Not enough data
8.8
7
Not enough data
8.6
7
Not enough data
9.0
7
Email Marketing
Not enough data
8.9
2320
Not enough data
9.3
2349
Not enough data
9.5
2353
Not enough data
9.4
2317
Not enough data
9.6
2369
Not enough data
9.4
2326
Not enough data
9.1
2215
Not enough data
9.1
2038
Not enough data
8.4
1929
Reporting & Analytics
Not enough data
9.2
2281
Not enough data
9.2
2281
Generative AI
Not enough data
8.7
1389
Not enough data
8.7
1396
Agentic AI - Email Marketing
Not enough data
8.7
50
Not enough data
8.6
49
Not enough data
9.0
50
Not enough data
8.8
49
Not enough data
8.9
49
Integration
Not enough data
9.3
2321
Not enough data
8.9
2190
Not enough data
8.7
2156
Not enough data
8.7
2038
Not enough data
8.2
1989
Not enough data
8.2
1921
Data Availability
8.8
2561
9.2
529
8.9
2534
9.1
520
8.6
2375
8.9
505
7.5
552
8.7
189
Data Accuracy
8.3
2504
9.1
482
8.6
2461
9.1
498
7.4
537
8.9
210
Agentic AI - Sales Intelligence
7.7
156
Not enough data
7.6
155
Not enough data
7.6
152
Not enough data
7.5
154
Not enough data
7.2
154
Not enough data
7.6
153
Not enough data
Platform
8.4
1121
9.0
455
8.8
1699
|
Verified
9.2
460
9.0
1820
9.4
494
8.6
1658
|
Verified
9.3
462
7.7
1312
|
Verified
8.8
440
8.3
1315
8.9
465
Features
8.9
2079
9.2
470
8.6
1836
9.0
493
8.5
1904
|
Verified
9.0
459
8.7
2022
|
Verified
9.1
472
9.1
2362
|
Verified
9.1
456
8.3
1617
8.8
444
8.3
1044
9.0
461
8.5
1829
|
Verified
9.2
453
8.5
1755
|
Verified
9.3
470
Lead Intelligence
8.1
571
8.7
169
8.2
567
8.9
170
8.3
566
9.0
170
Lead Management
8.5
581
9.1
194
7.7
574
8.6
197
8.4
571
8.9
192
Marketing Campaigns
Feature Not Available
8.7
205
7.4
553
8.3
227
7.4
544
8.5
205
7.7
544
8.9
195
7.9
546
8.9
194
Campaign Execution
Feature Not Available
8.4
162
8.0
544
9.0
179
7.9
535
8.6
160
8.3
537
9.4
160
Agentic AI - Account Data Management
8.3
16
Not enough data
8.4
16
Not enough data
8.1
16
Not enough data
8.0
16
Not enough data
8.3
16
Not enough data
Core Conversational Capabilities - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data
Not enough data
Not enough data
Not enough data
Not enough data
Interaction
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Task & Flow Management - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Learning
Not enough data
Not enough data
Not enough data
Not enough data
Deployment & Embedding - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Content Generation
Not enough data
Not enough data
Not enough data
Not enough data
Admin & Configuration - AI Chatbots
Not enough data
Not enough data
System
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - AI Chatbots
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Monitoring & Improvement - AI Chatbots
Not enough data
Not enough data
Reliability & Safety - AI Chatbots
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Facilitation
7.6
669
8.8
437
8.3
709
9.0
411
8.4
705
9.4
455
8.0
674
8.9
405
Organization
8.3
679
9.1
414
8.3
679
9.1
396
8.3
673
9.0
401
Performance Analysis
7.9
694
8.8
407
8.4
711
9.2
433
Sales Analysis
7.8
682
8.6
444
8.0
687
8.7
405
Generative AI
7.9
566
9.0
290
7.9
564
9.0
287
Agentic AI - AI Sales Assistant
7.9
33
8.9
6
8.3
33
8.9
6
8.1
33
8.3
6
8.2
33
8.6
6
8.0
33
9.2
6
7.8
32
8.3
6
8.5
32
7.8
6
Diagnosis
7.6
395
8.8
1490
7.7
395
9.2
1535
7.9
392
9.1
1569
8.1
387
9.2
1472
Tracking
8.0
392
9.1
1490
7.8
384
9.1
1449
8.4
391
9.3
1550
8.0
387
9.1
1466
7.9
378
9.0
1458
Reporting
8.2
381
9.3
1605
8.1
378
9.3
1620
7.8
373
9.2
1556
7.6
372
9.0
1580
Agentic AI - Email Deliverability
7.8
55
8.6
34
7.8
54
8.7
34
7.6
54
8.6
34
7.6
54
8.5
34
7.5
54
8.9
34
Integrated Workflows
8.6
2247
|
Verified
8.4
221
9.0
2597
|
Verified
9.2
224
8.0
1821
|
Verified
7.0
214
8.4
2045
7.5
213
8.5
2166
|
Verified
8.2
232
8.4
1900
7.7
212
8.4
1923
8.0
224
Repeatability and Reportability
8.5
2056
|
Verified
8.1
208
8.7
2122
|
Verified
8.3
204
8.7
2110
|
Verified
8.5
206
8.3
1977
|
Verified
7.9
217
Feature Not Available
7.4
205
AI and Automation
8.6
2149
8.5
212
8.5
2123
8.4
216
8.5
1982
8.5
214
8.3
1927
8.2
213
8.2
1770
8.2
201
Generative AI
7.8
970
8.4
206
Agentic AI - Sales Engagement
7.4
112
8.3
61
7.5
109
8.5
61
7.2
111
8.3
61
7.3
112
8.4
59
7.1
110
8.4
61
7.1
113
8.4
60
7.5
112
8.2
61
Dialing Options
8.0
79
Not enough data
Feature Not Available
Not enough data
7.1
7
Not enough data
Agent Tools
6.7
76
Not enough data
7.1
78
Not enough data
7.9
79
Not enough data
Automation
7.1
76
Not enough data
6.9
76
Not enough data
7.1
76
Not enough data
Agentic AI - Auto Dialer
8.7
9
Not enough data
8.7
9
Not enough data
AI Capabilities - Auto Dialer
6.7
7
Not enough data
6.9
7
Not enough data
7.1
7
Not enough data
Call Analytics
8.5
118
Not enough data
8.4
116
Not enough data
8.7
117
Not enough data
8.6
118
Not enough data
Agent Performance Management
8.5
115
Not enough data
8.4
114
Not enough data
8.6
117
Not enough data
Generative AI
8.6
104
Not enough data
Agentic AI - Conversation Intelligence
8.3
7
Not enough data
7.6
7
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
6.9
7
Not enough data
7.6
7
Not enough data
7.4
7
Not enough data
Grammar
8.8
216
Not enough data
8.4
212
Not enough data
8.6
212
Not enough data
Formatting
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Content
8.5
200
Not enough data
8.6
205
Not enough data
Feature Not Available
Not enough data
Product Type
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Generative AI
8.4
171
Not enough data
8.4
172
Not enough data
Data Availability
8.5
238
Not enough data
8.5
245
Not enough data
7.6
234
Not enough data
Platform Additional Functionality
8.5
250
Not enough data
8.2
239
Not enough data
7.7
235
Not enough data
8.1
236
Not enough data
Feature Not Available
Not enough data
Voice
Feature Not Available
Not enough data
8.3
43
Not enough data
Transcription
8.3
43
Not enough data
8.2
42
Not enough data
Feature Not Available
Not enough data
8.0
42
Not enough data
Editing
8.3
42
Not enough data
8.1
42
Not enough data
8.5
42
Not enough data
8.1
41
Not enough data
Integration
7.9
42
Not enough data
7.6
43
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.8
42
Not enough data
Agentic AI - Transcription
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.9
3292
|
Verified
9.2
508
8.9
3141
|
Verified
8.9
500
8.8
3330
|
Verified
9.0
505
8.8
3015
|
Verified
9.0
503
9.2
3116
8.5
513
Agentic AI - Lead Intelligence
8.1
65
8.1
8
Lead Monitoring
8.7
885
Not enough data
8.5
883
Not enough data
8.5
878
Not enough data
Agentic AI - Lead Capture
7.7
87
Not enough data
7.3
87
Not enough data
Data Capture
8.0
875
Not enough data
8.4
839
Not enough data
8.1
835
Not enough data
8.5
863
Not enough data
Analytics
8.6
860
Not enough data
8.5
848
Not enough data
Customization
8.2
836
Not enough data
8.3
854
Not enough data
8.3
832
Not enough data
8.5
857
Not enough data
Matching
8.6
149
Not enough data
8.2
146
Not enough data
8.1
145
Not enough data
Routing
8.4
145
Not enough data
8.4
141
Not enough data
8.3
143
Not enough data
8.7
140
Not enough data
Platform Operations
8.5
142
Not enough data
8.4
139
Not enough data
8.4
141
Not enough data
8.1
142
Not enough data
8.5
141
Not enough data
8.6
142
Not enough data
Revenue Sourcing and Forecasting
8.1
41
Not enough data
8.5
41
Not enough data
8.3
41
Not enough data
8.2
40
Not enough data
8.3
41
Not enough data
7.8
40
Not enough data
8.3
41
Not enough data
CRM Data Enrichment
8.8
41
Not enough data
8.5
40
Not enough data
8.4
40
Not enough data
8.8
40
Not enough data
8.7
40
Not enough data
Account Management
8.3
40
Not enough data
8.3
40
Not enough data
8.2
40
Not enough data
8.3
40
Not enough data
8.3
40
Not enough data
8.0
40
Not enough data
Agentic AI - Revenue Operations & Intelligence (RO&I)
9.1
9
Not enough data
8.5
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
9.3
9
Not enough data
Calendar View
7.5
59
Not enough data
7.5
59
Not enough data
Shared Calendar
7.5
58
Not enough data
7.6
59
Not enough data
Accessibility
7.9
58
Not enough data
7.5
59
Not enough data
Integration
7.9
59
Not enough data
7.9
58
Not enough data
7.7
59
Not enough data
Notifications
7.7
58
Not enough data
7.5
56
Not enough data
Generative AI
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Calendar
8.2
10
Not enough data
Integrations
7.2
85
Not enough data
8.6
90
Not enough data
7.7
83
Not enough data
8.1
84
Not enough data
7.8
81
Not enough data
Branding & Customizatio
7.9
82
Not enough data
8.0
84
Not enough data
7.8
80
Not enough data
Automatic Rules & Configurations
8.6
86
Not enough data
8.7
81
Not enough data
8.4
82
Not enough data
Agentic AI - Business Scheduling
7.6
14
Not enough data
7.4
13
Not enough data
Generative AI
7.8
689
Not enough data
Feature Not Available
Not enough data
Agentic AI - Email Verification
8.0
82
Not enough data
Meeting Prep - AI Meeting Assistants
7.6
21
Not enough data
7.1
21
Not enough data
6.9
21
Not enough data
Meeting Automation - AI Meeting Assistants
8.3
21
Not enough data
7.9
21
Not enough data
7.3
20
Not enough data
Meeting Insights - AI Meeting Assistants
7.5
20
Not enough data
7.5
21
Not enough data
7.5
21
Not enough data
Accessibility - AI Meeting Assistants
7.0
21
Not enough data
7.1
21
Not enough data
7.5
21
Not enough data
Agentic AI - AI Meeting Assistants
6.7
7
Not enough data
6.7
7
Not enough data
6.7
7
Not enough data
6.9
7
Not enough data
Agentic AI - Lead Mining
8.0
67
8.8
8
7.5
67
8.1
8
Agentic AI - Visitor Identification
8.6
7
Not enough data
Agentic AI - Lead Scoring
8.3
43
Not enough data
8.5
43
Not enough data
8.3
41
Not enough data
8.3
42
Not enough data
Attribution
9.0
357
Not enough data
8.9
354
Not enough data
8.6
329
Not enough data
Discovery
9.1
362
Not enough data
8.7
336
Not enough data
8.8
355
Not enough data
Management
8.5
327
Not enough data
8.7
349
Not enough data
Platform
8.8
331
Not enough data
8.8
338
Not enough data
Agentic AI - Sales Performance Management
8.2
20
Not enough data
8.8
20
Not enough data
8.4
20
Not enough data
Incentives
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.9
227
Not enough data
Personalization
Feature Not Available
Not enough data
8.3
235
Not enough data
8.5
239
Not enough data
8.3
234
Not enough data
Administrative
8.4
233
Not enough data
8.4
229
Not enough data
8.2
228
Not enough data
Agentic AI - Email Tracking
7.9
80
9.0
31
7.8
80
8.8
31
7.7
80
8.9
30
7.6
79
8.9
30
7.5
79
8.5
30
7.6
78
8.7
30
7.6
78
8.7
30
Analytics
8.4
720
9.3
922
8.3
708
9.2
896
8.0
697
8.9
856
Customizations
8.5
707
9.3
885
8.8
712
9.6
916
8.4
713
9.1
947
8.3
705
9.3
914
8.5
695
9.1
896
Generative AI
7.9
609
8.9
633
Agentic AI - Outbound Call Tracking
7.9
40
Not enough data
8.2
40
Not enough data
Calling
8.1
326
Not enough data
7.9
318
Not enough data
8.1
315
Not enough data
8.3
312
Not enough data
7.6
41
Not enough data
Contacts
8.3
315
Not enough data
8.1
308
Not enough data
8.4
313
Not enough data
Insights
8.3
310
Not enough data
8.2
308
Not enough data
7.8
303
Not enough data
8.5
309
Not enough data
8.2
301
Not enough data
8.2
40
Not enough data
Agentic AI - Sales Coaching
9.4
9
Not enough data
9.3
9
Not enough data
9.1
9
Not enough data
9.1
9
Not enough data
Training
Feature Not Available
Not enough data
Feature Not Available
Not enough data
7.6
62
Not enough data
Feature Not Available
Not enough data
Feedback
8.0
62
Not enough data
7.8
63
Not enough data
Feature Not Available
Not enough data
7.8
63
Not enough data
8.1
61
Not enough data
7.9
61
Not enough data
Feature Not Available
Not enough data
Generative AI
8.1
52
Not enough data
Agentic AI - Marketing Account Intelligence
7.9
12
Not enough data
7.9
11
Not enough data
8.0
11
Not enough data
7.6
11
Not enough data
Lead Intelligence
8.8
1021
Not enough data
8.8
598
Not enough data
9.0
1071
Not enough data
Lead Management
9.0
1008
Not enough data
8.6
898
Not enough data
9.0
1025
Not enough data
Marketing Campaigns
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
8.9
946
Not enough data
Data Availability - Marketing Account Intelligence
8.3
93
Not enough data
Data Accuracy - Marketing Account Intelligence
8.3
92
Not enough data
Categories
Categories
Shared Categories
Apollo.io and Instantly are categorized as Account Data Management, Visitor Identification, Email Deliverability, Lead Intelligence, Email Tracking, Sales Engagement, Sales Intelligence, AI Sales Assistant, and Lead Mining
Unique Categories
Apollo.io is categorized as Calendar, Sales Performance Management, Email Verification, Sales Coaching, AI Meeting Assistants, Transcription, AI Writing Assistant, Lead-to-Account Matching and Routing, Conversation Intelligence, Business Scheduling, Lead Capture, Outbound Call Tracking, Marketing Account Intelligence, Auto Dialer, Revenue Operations & Intelligence (RO&I), Lead Scoring, Buyer Intent Data Providers, and AI Chatbots
Instantly is categorized as CRM and Email Marketing
Reviews
Reviewers' Company Size
Apollo.io
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Instantly
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
18.0%
Computer Software
16.0%
Marketing and Advertising
14.6%
Staffing and Recruiting
5.4%
Financial Services
5.0%
Other
41.0%
Marketing and Advertising
51.4%
Computer Software
9.6%
Information Technology and Services
7.7%
Consulting
6.1%
Staffing and Recruiting
4.6%
Other
20.6%
Most Helpful Reviews
Apollo.io
Most Helpful Favorable Review
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Most Helpful Critical Review
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Instantly
Most Helpful Favorable Review
Daniel G.
Verified User in Marketing and Advertising
The ability to connect unlimited email accounts, create multi-step email campaigns, A-Z test each email variation & respond to prospects all in one tool (all for a small & reasonable price).
Most Helpful Critical Review
Verified User in Marketing and Advertising
Blocklist feature is a joke (only applies to new leads, only when uploaded). Lead search within campaigns is limited and only capable of filtering by keyword and status. In trying to resolve my first issue with support, their help was usless. It is clear...
Ankur S.
Verified User in Computer Software
Read the title! There's a shit tonne of Salestech Saas products out there. When it comes to sales prospecting for SDRs, ZenProspect is going to win this race. I'm an ex-Outreach user (sorry folks). Their product is addictive and got me obsessed with...
Daniel G.
Verified User in Marketing and Advertising
The ability to connect unlimited email accounts, create multi-step email campaigns, A-Z test each email variation & respond to prospects all in one tool (all for a small & reasonable price).
Andrew G.
Verified User in Computer Software
The customer service is literally the worst I've ever experienced in tech, likely because they are scaling so fast. It is unimaginably bad. Like worse than Comcast, and I'm sadly not even joking. At least Comcast will resolve your issue after hours of pain....
Verified User in Marketing and Advertising
Blocklist feature is a joke (only applies to new leads, only when uploaded). Lead search within campaigns is limited and only capable of filtering by keyword and status. In trying to resolve my first issue with support, their help was usless. It is clear...
Alternatives
Discussions
What is Apollo IO used for?
23 Comments
AP
Apollo.io is widely used database software. It is used for searching database like companies, contacts, designation, phone numbers, business email addresses....Read more
How do I submit my business to apollo
11 Comments
SS
Same here - I can't submit my company either. Wearitar - https://wearitar.comRead more
Instantly has no more discussions with answers
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