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At a Glance
Lead411
Lead411
Star Rating
(472)4.5 out of 5
Market Segments
Small-Business (70.0% of reviews)
Information
Entry-Level Pricing
$490.00 1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plans
ZoomInfo Sales
ZoomInfo Sales
Star Rating
(8,872)4.5 out of 5
Market Segments
Mid-Market (48.1% of reviews)
Information
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about ZoomInfo Sales
AI Generated Summary
AI-generated. Powered by real user reviews.
  • Users report that ZoomInfo Sales excels in its Lead Builder feature, allowing for highly customizable lead searches, while Lead411's Lead Builder is noted for its user-friendly interface but lacks some advanced filtering options.
  • Reviewers mention that ZoomInfo Sales offers superior CRM Integration, with seamless connections to various platforms, whereas Lead411's integration capabilities are seen as adequate but not as robust, particularly in terms of marketing automation.
  • G2 users highlight that Lead411 shines in Data Accuracy, particularly for company data, with many reviewers noting its reliability in providing up-to-date information, while ZoomInfo Sales has received mixed feedback regarding its contact data accuracy.
  • Users on G2 report that ZoomInfo Sales provides better Market Insights, with detailed analytics that help in strategic decision-making, while Lead411's insights are considered less comprehensive, focusing more on basic metrics.
  • Reviewers say that Lead411's Email Campaigns feature is highly effective, with users praising its ease of use and effectiveness in reaching target audiences, while ZoomInfo Sales' email capabilities are seen as less intuitive.
  • Users report that ZoomInfo Sales has a more advanced Lead Enrichment process, allowing for deeper insights into leads, while Lead411's enrichment features are functional but do not provide the same level of detail.
Pricing
Entry-Level Pricing
Lead411
Spark Annual
$490.00
1 per Seat/ 1 Year Contract Per Year
Browse all 3 pricing plans
ZoomInfo Sales
No pricing available
Free Trial
Lead411
Free Trial is available
ZoomInfo Sales
Free Trial is available
Ratings
Meets Requirements
8.7
339
8.7
7,283
Ease of Use
8.9
343
8.8
7,360
Ease of Setup
9.2
133
8.9
2,109
Ease of Admin
9.0
116
8.7
1,472
Quality of Support
9.0
313
8.7
6,512
Has the product been a good partner in doing business?
9.2
116
8.6
1,488
Product Direction (% positive)
9.1
311
8.7
7,044
Features by Category
8.0
192
8.0
4,549
Data Availability
8.3
180
8.3
4240
|
Verified
8.5
177
8.5
4214
|
Verified
8.2
157
|
Verified
8.2
2874
|
Verified
7.8
12
7.9
388
Data Accuracy
7.8
178
7.7
4238
|
Verified
8.3
177
8.2
4202
|
Verified
7.6
11
8.0
384
Agentic AI - Sales Intelligence
6.4
6
7.3
117
6.9
6
7.6
117
6.7
6
7.3
117
6.9
6
7.3
117
7.8
6
7.4
116
7.5
6
7.5
116
Platform
7.6
33
Feature Not Available
8.7
52
|
Verified
8.6
1312
|
Verified
8.5
71
8.6
1609
|
Verified
8.4
59
|
Verified
8.2
1356
|
Verified
8.3
26
|
Verified
7.7
1048
|
Verified
8.7
42
8.2
1232
|
Verified
Features
8.7
140
8.4
3386
|
Verified
8.2
100
8.4
3396
|
Verified
7.9
107
|
Verified
8.0
3149
|
Verified
8.4
117
|
Verified
8.3
3425
|
Verified
8.6
166
|
Verified
8.6
4147
|
Verified
8.8
133
|
Verified
8.1
3318
|
Verified
Feature Not Available
Feature Not Available
8.3
102
|
Verified
8.0
2684
|
Verified
8.1
44
|
Verified
7.8
1227
|
Verified
Account Data ManagementHide 20 FeaturesShow 20 Features
8.7
14
8.1
1,528
Lead Intelligence
8.7
10
8.6
1266
|
Verified
8.5
10
8.7
1294
9.0
10
8.6
1276
Lead Management
8.8
10
8.6
1256
8.5
11
8.3
1219
8.9
12
8.8
1306
Marketing Campaigns
Feature Not Available
8.0
1104
Feature Not Available
7.9
1094
Feature Not Available
7.8
1050
8.7
10
8.1
1095
Feature Not Available
8.4
1147
Campaign Execution
Feature Not Available
8.0
1066
8.5
8
8.6
1205
8.3
8
8.5
1190
9.1
9
8.3
1147
Agentic AI - Account Data Management
Not enough data
7.6
28
Not enough data
7.6
28
Not enough data
7.2
28
Not enough data
7.3
27
Not enough data
7.5
27
Not enough data
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.9
11
8.2
579
Lead Facilitation
Not enough data
8.0
331
8.0
9
8.6
464
|
Verified
8.1
9
8.5
461
Feature Not Available
8.0
435
|
Verified
Organization
8.3
9
8.4
449
7.5
8
8.5
470
7.5
8
8.5
460
|
Verified
Performance Analysis
Feature Not Available
8.3
454
Feature Not Available
8.4
449
|
Verified
Sales Analysis
Feature Not Available
8.0
440
Feature Not Available
8.3
449
Generative AI
Not enough data
7.9
260
Not enough data
7.9
260
Agentic AI - AI Sales Assistant
Not enough data
8.1
27
Not enough data
8.1
27
Not enough data
8.3
27
Not enough data
8.1
26
Not enough data
8.0
26
Not enough data
8.1
26
Not enough data
8.3
26
7.8
66
8.1
1,012
Integrated Workflows
7.9
31
|
Verified
8.2
906
|
Verified
8.0
33
|
Verified
8.2
914
|
Verified
7.0
22
7.7
878
|
Verified
8.0
35
|
Verified
8.0
857
8.4
36
|
Verified
8.6
922
|
Verified
Feature Not Available
7.8
855
|
Verified
7.8
18
8.1
873
Repeatability and Reportability
7.9
33
|
Verified
8.3
884
|
Verified
7.7
31
|
Verified
8.3
883
|
Verified
7.7
32
|
Verified
8.3
866
|
Verified
8.0
29
8.1
862
Feature Not Available
7.5
814
AI and Automation
8.3
25
8.3
861
8.2
18
8.4
872
|
Verified
7.5
19
7.9
821
8.0
22
8.5
871
7.0
14
7.9
813
Generative AI
Not enough data
7.5
654
Agentic AI - Sales Engagement
Not enough data
7.8
53
Not enough data
8.2
53
Not enough data
8.2
52
Not enough data
8.0
54
Not enough data
7.9
52
Not enough data
7.9
51
Not enough data
8.0
52
Not enough data
8.5
134
Dialing Options
Not enough data
8.9
120
|
Verified
Not enough data
8.7
120
|
Verified
Not enough data
Not enough data
Agent Tools
Not enough data
Feature Not Available
Not enough data
8.4
115
|
Verified
Not enough data
8.4
111
|
Verified
Automation
Not enough data
8.3
102
Not enough data
8.4
100
Not enough data
8.5
105
Agentic AI - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
AI Capabilities - Auto Dialer
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Buyer Intent Data ProvidersHide 8 FeaturesShow 8 Features
8.3
5
8.3
1,148
Data Availability
8.3
5
8.4
1036
9.0
5
8.6
1036
7.7
5
7.7
701
Platform Additional Functionality
Not enough data
8.7
1003
Not enough data
8.4
748
Not enough data
8.1
694
Not enough data
8.5
776
Not enough data
8.3
783
Not enough data
Not enough data
Platform Functionality
Not enough data
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Agentic AI - Recruiting Automation
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Feature Not Available
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.9
57
8.4
1,394
Lead Intelligence
8.1
49
|
Verified
8.6
1276
7.9
49
|
Verified
8.6
1266
|
Verified
8.1
54
|
Verified
8.5
1298
|
Verified
7.5
37
|
Verified
8.5
1230
7.7
38
|
Verified
8.7
1255
Agentic AI - Lead Intelligence
Feature Not Available
7.5
68
8.5
26
8.4
1,636
Lead Monitoring
8.7
21
8.8
1417
|
Verified
8.6
22
8.7
1347
|
Verified
8.4
19
8.6
1318
|
Verified
Agentic AI - Lead Capture
Feature Not Available
7.8
48
Feature Not Available
7.6
48
Data Capture
8.5
13
8.0
900
8.6
14
8.6
1281
|
Verified
8.6
14
8.1
1206
|
Verified
8.8
20
8.6
1339
|
Verified
Analytics
9.0
22
8.8
1434
|
Verified
8.0
17
8.5
1316
|
Verified
Customization
Feature Not Available
8.2
1159
|
Verified
8.3
18
8.2
1209
|
Verified
7.8
17
8.1
1180
|
Verified
8.6
18
8.7
1361
|
Verified
Not enough data
8.3
911
Data collection
8.8
13
8.1
639
8.6
17
|
Verified
8.5
763
|
Verified
8.9
19
|
Verified
8.5
750
|
Verified
7.9
17
|
Verified
8.7
788
|
Verified
8.5
17
8.7
770
|
Verified
Segment Trending
7.5
10
8.3
698
|
Verified
7.0
9
8.1
663
7.8
9
8.1
650
|
Verified
7.9
11
8.0
672
Analysis
7.7
10
8.2
695
8.2
12
|
Verified
8.5
731
|
Verified
7.9
11
|
Verified
8.6
754
|
Verified
Platform
8.9
21
|
Verified
8.9
823
|
Verified
8.7
15
|
Verified
8.7
770
|
Verified
8.0
10
|
Verified
7.9
667
|
Verified
8.4
15
|
Verified
8.4
744
|
Verified
6.4
11
|
Verified
8.3
699
|
Verified
8.2
13
8.4
693
|
Verified
Agentic AI - Market Intelligence
Not enough data
7.7
30
Not enough data
7.3
30
Not enough data
7.7
629
Generative AI
8.3
7
7.7
609
8.1
6
7.4
607
Agentic AI - Email Verification
Not enough data
8.1
56
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
7.0
58
Agentic AI - Lead Mining
Not enough data
7.1
55
Not enough data
6.9
55
Visitor IdentificationHide 1 FeatureShow 1 Feature
Not enough data
8.3
21
Agentic AI - Visitor Identification
Not enough data
8.3
20
Salesforce AppExchange AppsHide 7 FeaturesShow 7 Features
Not enough data
8.2
13
Agentic AI - Salesforce AppExchange Apps
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
7.8
13
Not enough data
7.4
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
7.6
13
Not enough data
8.6
563
Agentic AI - Email Tracking
Not enough data
8.6
21
Not enough data
8.3
22
Not enough data
8.4
22
Not enough data
8.3
21
Not enough data
8.8
20
Not enough data
8.5
20
Not enough data
8.9
20
Analytics
Not enough data
8.6
508
Not enough data
8.6
502
Not enough data
8.6
464
Customizations
Not enough data
8.8
511
Not enough data
8.9
498
Not enough data
8.7
516
Not enough data
8.6
499
Not enough data
8.6
506
Generative AI
Not enough data
8.2
295
Outbound Call TrackingHide 16 FeaturesShow 16 Features
Not enough data
8.5
334
Agentic AI - Outbound Call Tracking
Not enough data
8.3
12
Not enough data
8.6
12
Calling
Not enough data
8.1
285
|
Verified
Not enough data
8.6
268
|
Verified
Not enough data
8.5
287
|
Verified
Not enough data
8.5
297
|
Verified
Not enough data
8.7
10
Contacts
Not enough data
8.6
256
|
Verified
Not enough data
8.7
286
|
Verified
Not enough data
8.9
290
|
Verified
Insights
Not enough data
8.4
286
|
Verified
Not enough data
8.6
291
|
Verified
Not enough data
8.2
283
|
Verified
Not enough data
8.6
293
|
Verified
Not enough data
8.6
287
Not enough data
8.7
10
Marketing Account IntelligenceHide 17 FeaturesShow 17 Features
8.5
47
8.3
1,208
Agentic AI - Marketing Account Intelligence
Not enough data
8.1
16
Not enough data
8.1
16
Not enough data
7.7
15
Not enough data
7.8
16
Lead Intelligence
8.4
34
8.4
980
8.5
33
8.5
1000
8.4
33
8.4
971
Lead Management
8.7
30
8.4
914
Not enough data
8.2
653
8.4
30
8.5
926
Marketing Campaigns
Feature Not Available
Feature Not Available
8.4
17
Feature Not Available
Feature Not Available
Feature Not Available
8.5
18
Feature Not Available
8.7
23
Feature Not Available
Data Availability - Marketing Account Intelligence
Not enough data
8.5
73
Data Accuracy - Marketing Account Intelligence
Not enough data
8.5
74
Reviews
Reviewers' Company Size
Lead411
Lead411
Small-Business(50 or fewer emp.)
70.0%
Mid-Market(51-1000 emp.)
22.6%
Enterprise(> 1000 emp.)
7.4%
ZoomInfo Sales
ZoomInfo Sales
Small-Business(50 or fewer emp.)
25.8%
Mid-Market(51-1000 emp.)
48.1%
Enterprise(> 1000 emp.)
26.1%
Reviewers' Industry
Lead411
Lead411
Information Technology and Services
14.3%
Marketing and Advertising
11.4%
Computer Software
9.5%
Staffing and Recruiting
7.8%
Financial Services
4.1%
Other
52.9%
ZoomInfo Sales
ZoomInfo Sales
Computer Software
24.4%
Information Technology and Services
22.1%
Marketing and Advertising
4.9%
Staffing and Recruiting
4.7%
Telecommunications
3.5%
Other
40.4%
Most Helpful Reviews
Lead411
Lead411
Most Helpful Favorable Review
Sue J.
SJ
Sue J.
Verified User in Internet

I've been using Lead411 since Day One, and don't have my morning coffee without it -- they go hand in hand. They are constantly improving the interface so that I can see in seconds what needs to followed up on. I'm pulling in deals that I would never have...

Most Helpful Critical Review
Verified User in Staffing and Recruiting
GS
Verified User in Staffing and Recruiting

I listed neutral for how likely I would be to recommend Lead 411 to a colleague as I do not want to give up my source for identifying new business leads. It is a tremendous resource.

ZoomInfo Sales
ZoomInfo Sales
Most Helpful Favorable Review
Rachel C.
RC
Rachel C.
Verified User in Marketing and Advertising

I appreciate the overviews for companies, providing insights into their size and revenue. These statistics are beneficial, even though they are generally accessible through regular searches.

Most Helpful Critical Review
Josh L.
JL
Josh L.
Verified User in Information Technology and Services

Everything. The product is not at all as advertised. While they claim 95% accuracy, that's only for direct dial numbers. Also, that's for the product as a whole so to get out of your contract you need to show less than 95% accuracy for everyone in the...

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Discussions
Lead411
Lead411 Discussions
Are there any secret tricks to getting even more detailed data out of the system?
5 Comments
mark t.
MT
It is safe to say that you are one of those clients who battling because of various issues relating to cash app activation? Get the right sort of Help for...Read more
What is "IT Intelligence" within the company profiles?
2 Comments
IE
Here come some of the emotional sorry message for boyfriend, let your boyfriend know how much you miss him and tell him that you are feeling sorry for your...Read more
What is Sales Genius?
2 Comments
OL
This does not appear to be really https://waffle-game.co/ helpful for us at this time. Read more
ZoomInfo Sales
ZoomInfo Sales Discussions
What is ZoomInfo used for?
6 Comments
Derrick  T.
DT
Prospect/Company's insight, role, hierarchy and contact information. Read more
Is ZoomInfo legal?
6 Comments
MM
yes, zoominfo is legal.Read more
Who are ZoomInfo's top 3 competitors?
4 Comments
Jackson K.
JK
LinkedIn, Dun & Bradstreet, ClearbitRead more